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Tag - Hotel Marketing

Valencia Hotel Group: Do You Boutique?

August 05, 2024 JLeo
Valencia Hotel Collection site
How Valencia Hotel Group Boldly Boutiques in a Big Brand World As defined, a boutique hotel offers services of high quality to a small number of customers. It has a unique personal touch that discerning guests long to experience. These accommodations emote a sense of place — they are individual, lovely, and refreshing. Valencia ...
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Putting OTAs in your Digital Marketing Mix

February 07, 2023 Trish Leighton
View of hotel balconies
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
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Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett
cookies on a baking sheet
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
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Vizergy® Expands Alliance with Sabre Hospitality Solutions

Sabre logo and Vizergy logo
Sabre e-commerce solutions combine with Vizergy’s best-in-class web development services to deliver high-performing websites for hoteliers
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Vizergy® Marketing System Gets an Upgrade

July 29, 2021
VMS dashboard
Vizergy® Digital Marketing implemented significant software enhancements to provide more meaningful and actionable information for clients. New features recently added to Vizergy’s platform include additional data visualization, integrations and tools that empower clients to make smarter digital marketing decisions, improving website performance optimization, conversion and channel productivity.
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Building a Great Marketing Calendar

July 13, 2021 Kristen Sullivan
Planning Your Marketing Calendar
Capturing and keeping consumers’ attention is no easy feat, especially with all the information they’re bombarded with daily. It’s crucial to remain visible by maintaining a consistent and on-going digital presence throughout the year. Building a well-thought marketing calendar will ensure you have several solid ideas rather than throwing something together at the last minute ...
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Optimize Your Website for "Crawlers"

February 24, 2021 Joseph Leo
Hotel SEO
The Ultimate in “Book Now” Prose: Part 2
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Micro-Weddings & Minimonies: Small-Scale Celebrations

January 21, 2021 Kristen Sullivan
microweddings
Micro-Weddings & Minimonies: Adapting Your Hotel for Small-Scale Celebrations Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the ...
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The Ultimate in “Book Now” Prose: Website Copywriting

December 01, 2020 Joseph Leo
The Ultimate in Book Now Prose
Your website has beautiful imagery. Your search engine optimization strategy is primo. Visitors are visiting. Now what? Now that you have them there, keep them there with powerful copy.
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The "New" Thomas Cook – Vizergy Weighs In

October 01, 2020
Greek traVEL
Vizergy’s Vice President of Client Services, Ross McAlpine, weighs in on Thomas Cook on HospitalityNet's latest world panel . Along with other industry experts, Ross discusses how the once mighty Thomas Cook brand is now challenged to reinvent itself as an online travel agency to compete with the likes of TripAdvisor and Booking.com. ...
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Vizergy Launches New Hard Rock International Website

HardRockInternationalWebsiteLaunchWithVizergy
With the help of Vizergy Digital Marketing, Hard Rock has developed an online platform that caters to a variety of desired experiences, from mobile games for kids, to interactive casino gaming for adults.
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Vizergy's Partnership with Leading Hospitality Branding Agency B&Co. Continues to Grow - Positioning Clients for Success

April 13, 2020
Vizergy and B & Co
Today, Vizergy Digital Marketing announced a series of successful collaborations with leading hospitality branding agency B&Co. The marriage of Vizergy's best in class digital marketing platform and web development team with the branding visionaries at B&Co. have led to a partnership that allows each business to provide their mutual clients with the best of both worlds.
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Vizergy Technology Leads the Industry- a Q&A

Vizergy Technology
More than 20 years ago, Vizergy was founded to help simplify the digital space for hoteliers and make it more profitable. Since Vizergy's founding, we've continued to develop and enhance our digital marketing platforms and technology to empower our hospitality clients to be successful online.  Recently, we sat down Vizergy's Vice President of Information ...
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Behind the Build: REVERB Hotels by Hard Rock

February 17, 2020
vizergy website design
Vizergy and Hard Rock partnered together once again to create a website for an innovative new brand called Reverb.  Hard Rock came to us looking for a creative new website with an interesting layout designed with a tech-savvy audience in mind. For this young, diverse demographic, we chose to utilize images of people enjoying ...
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Effects of Instagram's API Update

February 04, 2020 Vizergy Digital Marketing
Instagram API Updates
If your property website currently has an Instagram feed application, it will no longer work in coming weeks. It must be updated to an approved, secure connection, in order to keep that photography feed flowing onto your website. In January 2018, Instagram announced they would be shutting down their old API (application program ...
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Vizergy Continues to Innovate Technology with Voice Search Optimization Enhancement

October 15, 2019
girl
Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS).
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Trends To Consider For 2020 Hotel Digital Marketing Budget

2020
While many of us are excited for the Fall season, hoteliers are focused on another important season: Hotel Budget Season. Now is the time for hoteliers to review their previous years’ budget and make any necessary changes for the upcoming year. While evaluating their hotel budget, hoteliers should also consider the latest digital marketing ...
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CMS Enhancement: Reviews Feed Application

September 16, 2019
reviews feed
Vizergy’s team of experts released two new reviews feed widgets in the CMS. Introducing the “Reviews Feed- List” in a listing display and “Reviews Feed- Carousel” in a slider display! The new widgets showcase the latest reviews on a property website in a seamless manner. The benefit of displaying credible, third-party authenticated user-generated reviews ...
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Metasearch Explained: What Hoteliers Need to Know

Google
The world of hospitality digital marketing is constantly evolving, making it critical for hoteliers to stay on top of search marketing updates. While online travel agencies (OTAs) have been a go-to for attracting new clients and boosting occupancy, metasearch sites have proven themselves as the new big player in the hotel tech industry. What ...
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The Clevelander Hotel Website: Divide & Conquer

Clevelander Hotel Website:
Our client, Clevelander South Beach, located in South Beach Miami has three separate properties. Originally, all three properties shared a website until Vizergy was tasked with  creating different sites for each property that best highlight their appeal. The Clevelander Hotel’s website featured an additional two locations, Essex House and The Stiles Hotel, in ...
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