Products are independently selected by our editors. We may earn an affiliate commission from links.
Amazon Prime Day 2024 ends at midnight EST, which should sound a bell for beauty lovers: the best Prime Day beauty deals are fleeing—and they’re fleeing fast. For us, that means finally pulling the trigger on all of the best Prime Day beauty deals we’ve mentally added to our carts over the past few months (and hours!). If that sounds like you, you’ll be able to save big on pricey serums, TikTok viral items, beauty editor favorites, and so much more through today, too.
After July 17, list prices on coveted items such as the Dyson Airwrap will tick back up (by three figures, but who’s counting?) You’ll also find deals on French pharmacy classics (20% off select Caudalie and La Roche-Posay items) and K-beauty products (including the infamous snail mucin), allowing you to indulge in international beauty trends without ever leaving your couch.
On Day 2, the deals are in full swing. If you want to get a head start on your shopping, we’ve rounded up the best prime day beauty deals 2024 on hair care, beauty devices, skin care, makeup, and more. Don’t miss out, as there’s always a chance these items will sell out before the deals end. And be sure to pursue Amazon’s Prime Day clothing deals before those vanish, too.
The Best Prime Day Beauty Deals, By Category
Sometimes you want to peruse the deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
Certainly, Dyson’s assortment of hot tools are some of the most anticipated deals during Amazon Prime Day. Luckily, the Airwrap styler and Airstrait hair dryer-meets-straightener—are currently marked down. Seriously, who can turn down $100 off Dyson tools? Add to cart now before the savings end.
“I love the Dyson Airwrap styler. It literally works like magic. It gives the bounciest curls and waves with so much body. I’ve never experienced heat damage using this iron,” celebrity hairstylist Erinn Courtney told Vogue.
No, this isn’t science fiction. Dyson's miracle Airstrait device takes hair from wet to dry and straight in minimal time.
Prime Day Skin Care Deals
Wrinkle-smoothing face moisturizers, illuminating serums, plumping lip treatments—testing skin care can be quite costly, which is why we love to stock up whenever there is a sale. We’ll take multiples of everything, please! Use Prime Day as an excuse to add new items to your routine or try that goodie you've been eyeing. Think: a new hyaluronic acid serum to hydrate the skin, an eye cream to counteract dark circles and crow's feet, or a cleansing oil to swipe away all that SPF. Over the years, we have tried hundreds, if not thousands, of the best beauty products, which is why we are qualified to tell you that the items below need to be added to your vanity, stat.
The best vitamin C eye cream on the market, acclaimed cosmetic chemist Ron Robinson has delivered an antioxidant-rich formula also infused with caffeine, magnolia, and hemp oil to brighten dark circles.
Dipped in hydrolyzed collagen, galactomyces ferment filtrate, niacinamide, and hyaluronic acid, Biodance’s collagen mask has taken TikTok by storm and captured the heart of Vogue senior beauty shopping writer Kiana Murden who wrote in her review that left her with baby soft skin after a single use.
Don’t underestimate the power of a good vitamin C serum. Sunday Riley's is one of the best—improving tone and texture via vitamin C, phytosterols complex to soothe sensitive skin, and saccharide isomerate extract to regulates pore size.
Tinted sunscreens are a must all summer long—delivering sheer-to-medium coverage alongside essential UV protection. Plus, EltaMD’s formula is safe for all skin types, including those prone to acne, rosacea, and discoloration.
Toners can be useful in any skincare routine—just choose one based on your skin type. If you're oily or combination, gently press this Paula's Choice formula to reduce blackheads and enlarged pores.
Gel-cream moisturizers remain useful in warm temperatures or for those with oily skin types. But despite its weightless feel, it's hydrating capabilities are not lacking.
Versed's Just Breathe serum is a sort of skin savior to enlarged pores and blemishes thanks to a potent blend of willow bark extract and zinc which limits sebum production and removes impurities.
If you've never tried the Elemis Pro-Collagen Marine Cream, you're missing out. A favorite amongst those interested in anti-aging benefits, this uses Padina Pavonica, mimosa, and rose to smooth fine lines and hydrate.
This retinol gel-serum can easily be layered into your existing skincare routine, as it contains ceramides and hyaluronic acid to ensure it isn't too harsh on the skin.
“In the morning, after cleansing the skin, eye patches can help target morning puffiness and dark circles, as the skin is more receptive to treatments during this time,” Los Angeles based board-certified dermatologist Ava Shamban, MD, says of eye patches's efficacy. Patchology's does all of the above with caffeine, botanical extracts, and centella asiatica.
“[The Retinol Ceramide Capsules] are perfectly dosed in anhydrous, preservative-free, single-use, biodegradable capsules," says board-certified dermatologist Dendy Engelman, MD, detailing her nightly skincare routine. "They contain ceramides to help mitigate any potential dryness.”
Prime Day Beauty Device Deals
If you want to take your beauty routine to the next level, you’re going to need to add a beauty tool or two into the mix. Some gadgets, like the Foreo Bear microcurrent device, can help chisel and sculpt your face to your liking—and is currently 40% off. Alternatively, daily ice rolling can depuff and boost circulation, instantly awakening the skin. There are also hair-focused beauty devices like the Dyson Airstrait, which straightens wet hair without damage (perfect for the impatient!). And if you’re looking to remove hair but don’t have time for monthly appointments, you can always snag an IPL device for at-home hair removal while it's on sale.
“One of the first LED face masks I ever tested, HigherDose’s silicone device holds a special place in my beauty regimen," says Murden. “Through red and near-infrared light, it revitalizes dull complexions, with alleviating inflammation, redness, and uneven skin tone. Put it on for 10 minutes, three times per week and you’re well on your way to the skin of your dreams.”
“Whenever I want to immediately look snatched, I grab my NuFace without fail. It's the quickest, easiest, and most pain-free approaching to toning the face. A few passes along my cheekbones and jawline makes me camera-ready in minutes,” says Murden.
Vogue’s audience development associate manager Molly Barstein swears by the Shark FlexStyle. Its various attachments makes it simple to style her go-to blowouts and updos to perfection.
“I’m a disciple of the house of Gwyneth Paltrow, so of course, I’m a big fan of dry brushing," says Vogue contributor Iman Balagam. "It really works to eliminate dead skin, and I often brag about how baby soft I feel afterward. I also love the ritual aspect of it, and following up with a really good body oil.”
This easy-to-use IPL device allows you to remove hair at home, either as an alternative to laser hair removal or between sessions for touch-ups. Plus, it's intelligent enough to adjust to the correct setting based on your skin tone.
“[Revlon's blow dryer brush] truly worked wonders on my hair, and I can’t remember what life was like before I could easily give myself a blowout at home,” says Vogue associate production manager Kylee McGuigan.
Murden’s current favorite flat iron, the Babyliss Nano Prima uses titanium plates that go up to temperatures of 465 degrees Fahrenheit to give hair a sleek, shiny, and frizz-free finish.
Prime Day Korean Skincare Deals
It’s often that the best Korean skin-care products are the secret to clear, supple skin—from individual covetables like sunscreens and face masks, to formulas layered into a detailed 10-step routine. Powered by innovative ingredients like snail mucin centella asiatica, and royal jelly, each of the formulas is sought-after stateside for a fresh take on skin-balancing. Thankfully, getting your hands on K-beauty products nowadays does not require a trip ’round the world. Discover some of the industry’s best and brightest on Amazon—where many of which are marked down (20% off Laneige, 30% off Beauty of Joseon, for example) this Prime Day.
Laneige’s celebrity and editor-approved treatment is powered by a fruit complex, vitamin C, coconut oil, shea, and murumuru butter to smooth and condition lips.
Anyone with enlarged pores or oily, acne-prone skin will appreciate Innisfree’s face mask, loaded with volcanic clusters sourced from Korea's Jeju Island to rid of dead skin and surface oils.
The best Korean eye cream you ask? This Beauty of Joseon pick has our vote. Powered by ginseng extract, niacinamide, and retinal, we don't doubt its ability to depuff and erase dark circles for a more youthful under-eye.
What doesn't SKIN1004's Zombie Pack face mask do? In just 15 minutes, albumin (a protein derived from egg whites), centella asiatic extract, niacinamide, and aloe vera come together minimize the look of pores, boost elasticity, and smooth fine lines.
A silky essence that harnesses the power of snail mucin to hydrate, plump, and repair skin. Layer it between cleanser and face serums to reap the full benefits.
Toning is an integral part to achieving the glass skin look. With 77% heartleaf extract harvested in Korea, these toner sheets gently exfoliate the skin to visibly reduce pore size and limit excess oil production.
Prime Day French Pharmacy Finds
The one rule of traveling to France? Leave enough room in your carry-on for loads of pickups from les pharmacies Françaises. Beauty insiders know that the country’s pharmacies are packed with some of the industry’s most loved skin and hair care products. Picks by L’Occitane, Avène, and La Roche-Posay are some of our favorites, and, fortunately, marked down on Amazon.
La Roche-Posay
Effaclar Dermatological 3 Step Acne Treatment System
Hand creams remain essential year round so why not stock up on a beloved French favorite? Here, 20 percent shea butter, coconut oil, honey, and marshmallow extracts come together to lock in moisture for hours on end.
We like to think of Leonor Greyl’s oil as a travel hair-care essential. Its uses range from a pre-shampoo, detangler, or to boost your mane’s shine—in any instance, your hair will love you for it.
Avène
Solaire UV Mineral Multi-Defense Sunscreen Fluid SPF 50+
For optimal UV protection, add a mineral sunscreen to cart. Avène's is sublime—enveloping skin in a shield of SPF 50+, while nourishing agents like thermal spring water and niacinamide ensure skin remains radiantly moisturized.
Vogue’s production and editorial coordinator, Irene Kim says this Caudalie serum is the “key to her relatively great skin,” thanks to a blend of natural extracts and squalane which fade dark spots over time.
Enriched with soy proteins, beeswax, shea butter, and aloe, this cult-favorite French pharmacy cream can be as a face moisturizer, cleansing milk, face primer, or after sun lotion—and something you’ll find in Vogue’s senior shopping editor Talia Abbas’s Prime Day cart, too.
Prime Day Deals on Japanese Skin Care Products
Those already interested in Eastern beauty practices should consider the Japanese approach to keeping skin fresh, glowing, and plump. Take Japanese sunscreens for example, which pair advanced UV filters and sensorial textures for a product that not only works exceptionally well, but wears well, too. Ahead, a look at the best Japanese skin-care products by Tatcha, Shiseido, DHC, and more currently on sale for Prime Day.
Senior beauty editor Margaux Anbouba recently took her sunscreen search to Japan and fortunately found Sekkisei’s innovative SPF. “This very hydrating sunscreen feels like a water cream, wears perfectly under makeup or alone, and has SPF 40,” she says.
DHC's Deep Cleansing Oil is one of the best beauty products to come out of Japan. Full of olive oil, rosemary leaf oil, and vitamin E, this works as a fabulous first step in a double cleanse.
What's not to love about Shiseido's concentrate? A lightweight, easily-layered serum, this blends fermented roselle extract, reishi mushroom, heartleaf and iris root extract to achieve plumper, healthier skin.
Face mists deserve more hype in my opinion. Of the best I've tried, Tatcha's is unforgettable—blending 20% botanical oils and humectants, Okinawa red algae, and hyaluronic acid to refresh skin with ease.
Prime Day Deals on Hair Growth Products
Did you know that its possible to achieve healthier, longer, thicker hair right at home? Experts, from dermatologists to trichologists, explain that a carefully selected hair growth product can work wonders. Generally speaking, the pros recommend reaching looking for ingredients like minoxidil, peptides, biotin, caffeine, rosemary, ginger root, red leaf clover, and basil leaf to promote a healthy hair growth cycle. This goes for traditional hair care, like Mielle’s viral oil powered by the restorative benefits of rosemary oil or Nutrafol’s efficacious capsule supplements; to a serum by Olaplex, which can spur eyelash growth, too.
Our pick for best hair growth serum for dry hair, Divi's elixir is one to try. Copper tripeptide-1, hyaluronic acid, and caffeine comes together to nourish the scalp while improving hair density.
A recommendation of dermatologist Dr. Marisa Garshick, Olaplex's serum boosts lash growth via peptide and bond-building technology, plus hyaluronic acid and biotin.
Like many of us, Brooke Shields is a fan of GrandeLASH, sharing that the prostaglandin analog serum has "helped [her eyelashes] grow back.”
Beauty Editor’s Picks
My beauty routines are always in flux—at one point having a 22-step bedtime routine was a personality trait, while right now I appreciate a simplified skin-care routine. In any case, I say it here as proof that I love testing—and incorporating—beauty products into my routine whichever way I can. Of all the bits and gadgets I’ve tried over the years, the picks below have earned permanent spots in my vanity and are, amazingly, on sale during Prime Day. I swear my skin is healthier after using disposable face towels—and Clean Skin Club’s are currently marked down. Once cleansed and dry, I’ve been loving Medik8’s potent vitamin C serum. And how could I not mention a few other favorites by Ami Colé and Briogeo, too?
Instead of using washcloths (which can harbor excess bacteria), consider these disposable towels by Clean Skin Club which are crafted from a super-soft, bio-based fiber to help wash and dry skin.
Rich in 7% stabilized vitamin C (specifically tetrahexyldecyl ascorbate) and vitamin E, Medik8’s C-Tera serum is formulated to promote a brighter, firmer complexion.
An easy-to-use face massager, this portable tool helps sculpt and define the cheekbones and jaw via 6,000 rotations per minute—mimicking the effect of a facialist’s massage.
My sleep improved when I tried this Slip eye mask. Crafted from 100% pure silk with eye contours, it blocks out light and fits comfortably on the face.
One of my favorite blushes since its 2023 launch, Ami Colé's Desert Date multistick delivers a sheer-but-buildable burst of color to the eyes, lips, and cheeks.
“[Briogeo's Scalp Revival] is a great option for those looking to address scalp issues and improve the overall health of their hair,” celebrity stylist Valerie Vanessa previously told Vogue when sharing her pick for one of the best pre-shampoo treatments.
Prime Day Hair-Care Deals
We’re not ashamed to admit that our hair care routine is nearly as extensive as our multi-step skin-care routine. It takes work, not to mention a lot of leave-in conditioner like Pattern's, to look this good. There are always the basics to stock up on Prime Day, like maintenance shampoo and conditioner. But you can also get creative with it—a trusted apple cider vinegar detox scrub, a scalp oil, a hair mask, and even a hair perfume are equally worthwhile additions.
One of our favorite hair oils for damaged hair, Olaplex’s No. 7 has a long list of celebrity and hairstylist fans because of a bond-repairing technology—grapeseed oil, and fermented green tea oil—that repairs and strengthens hair with ease.
In need of more heavy-duty hair repair? Redken’s leave-in treatment uses a concentrated bond-building care complex to strengthen, moisturize, smooth, protect against heat damage, and stave off color fading.
ColorWow knows a thing or two about the best anti-frizz products, and its styling cream is perfect to prep hair for a sleek ponytail or updo. Rich in avocado oil and omega-3s, expect this to nourish strands sans waxy buildup.
Nary a hair type couldn't benefit from Naturelab.'s Perfect Repair Treatment Masque. As the name suggests, it treats signs of damage to transform dry, brittle strands via keratin, prickly pear oil, bamboo extract, and argan oil.
Don't forget the leave-in conditioner this summer! Spritz on a few sprays of Wella's Miracle Hair Rescue for less breakage and smoother, softer tresses as you style.
Amal Clooney's hairstylist Dimitris Giannetos emphasizes the importance of a clarifying shampoo to combat frizzy, dull hair. K18's peptide-rich variant is one of our favorites to remove product buildup without stripping the hair.
Give your curls some much-needed moisture with this leave-in conditioner infused with a blend of oils, biotin, and honey. While all hair types can use it, curl types 3a to 4c will notice the biggest difference.
A lot of gunk accumulates in hair over time, especially if you’re married to your wax sticks, pomades, and hair sprays. All it takes is a bit of this creamy apple cider vinegar-infused scalp scrub to cleanse the scalp and leave it feeling refreshed.
If you've put your hair through years of heat and color damage, this bond-building conditioner helps protect and repair damaged strands, split ends, and even tame frizz.
A few spritzes of this leave-in conditioner meets heat protectant is all you need this summer to tame frizz, hydrate strands, and add some much-needed shine.
Prime Day Fragrance Deals
Whether you’ve found your signature scent or are on the hunt for the best perfumes for women or colognes for men, consider Amazon’s fragrance marketplace. Calvin Klein’s eau de parfum is timeless through top notes of freesia and mandarin opposing sandalwood and white lily. Azzaro’s The Most Wanted, on the other hand, is often described as a seductive and spicy cologne, led by red ginger, woods accord, and bourbon vanilla. Or, consider a fresh take on parfum with Sol de Janeiro’s buzzed-about mists. Lancôme’s aroma is intriguing, too—a classic since its 2012 launch.
We like to think of Calvin Klein's Eternity as an enduring classic. Notes of freesia, mandarin, sage, white lily, patchouli, and sandalwood blend together for a romantic floral with unisex appeal.
On first whiff of Azzaro's The Most Wanted, you’ll likely be intrigued by its cardamom top notes, though caramel and toffee accord is at the heart, with amber at its base for a cologne that manages to be sweet, cozy, and energizing.
Cheirosa ’62 literally smells good enough to eat. Pistachio and salted caramel is a delectable duo—balanced by vanilla for an alluring scent sure to impress.
Would you describe your fragrance preference as feminine or sweet? If so, you should try La Vie Est Belle immediately. Iris, patchouli, and vanilla creates an irresistible perfume suitable for any gourmand.
Prime Day Body-Care Deals
Proper skincare doesn’t end at the neck. As you’re browsing beauty deals this Amazon Prime Day, stock up on items that will set you up for full-body radiance all summer long. From a sunscreen spray with a naughtily indulgent scent to a shimmering body oil that makes the body gleam, and an acclaimed self-tanning mousse, these are the body-care deals to take advantage of now.
Packed with argan and sesame oils, plus shimmering pearlescent minerals, Moraccanoil's body oil imparts a luminous and moisturizing gleam sure to turn heads.
Half the draw to Vacation's sunscreen spray is its iconic tropical scent but, trust the formula goes on clear—leaving skin hydrated and protected via SPF 30 and botanical oils.
Stretch marks, dark spots, and scars are all concerns Bio-Oil promises to improve. It does so with the brand’s Purcellin oil alongside soothing and softening vitamin E, A, and rosemary oil.
St. Tropez’s classic bronzing mousse is one of the most loved self-tanners out there. Utilizing 100% natural DHA, expect this to deliver a streak-free, natural-looking tan after each application.
Prime Day Makeup Deals
If you’ve been doing the same brown smokey eye with your years-old shadow palette, it's time for an upgrade. Some products stand the test of time no matter the season, like lengthening mascaras such as Maybelline’s formula, which gives you the illusion of eyelash extensions. You'll also need a waterproof eyeliner that holds up against dips in the pool. Finish your regimen with a good non-sticky lip gloss, like Covergirl Clean Fresh Yummy Gloss, and a reliable primer to prevent makeup from settling into creases, such as StriVectin's Line BlurFector.
For longer, fuller lashes, try your hand at this lengthening mascara infused with bamboo extract and fibers, so you don’t have to deal with annoying flaking or smudging.
There’s a lot to love about this lip gloss: it’s non-sticky, gives you the perfect pout, and is formulated with hyaluronic acid, acai, goji, and black elderberries to keep your lips hydrated.
“The natural finish made it look like I was wearing less makeup than I actually was—which was a major plus,” says McGuigan of this CC cream who notes that this formula did not stress her sensitive, acne-prone skin.
If sharp wings are on the agenda, add Clé de Peau's eyeliner to your beauty bag. There are two applicator tips to customize your look, but no matter which you choose, you can trust the liner to stay put and never smudge.
Bronzing drops are the cosmetics enthusiast's secret to a glowing complexion. Just a few drop so L’Oreal's Lumi Glotion lends a bronzed radiance with or without makeup.
Anastasia Beverly Hills proves etching the perfect brow doesn’t have to be difficult. Take Brow Wiz for example—simply fill in sparse areas with hairlike stroke to achieve fuller-, cleaner-looking brows.
When using StriVectin's Line BlurFector, expect a filter-like complexion IRL. It immediately blurs the appearance of wrinkles and prevents your makeup from settling into creases. Score!
This eyeliner stays put all day, no matter what chaos you put it through, not to mention it’s waterproof and comes in a variety of versatile hues.
Prime Day Wellness Deals
Those looking to improve their overall wellness can find a wide variety of picks to choose from. For example, there are plenty of vitamins and supplements that can enhance any lifestyle, from collagen supplements, like Vital Protein’s powder (which contains complexion- and immune system-boosting benefits) to women’s multivitamins by Ritual (formulated to bridge nutritional gaps) or greens powders by Garden of Life that help add vitamins, minerals, and nutrients missing from your diet.
“It’s USP verified, Non-GMO Project verified and, in a peer-reviewed clinical trial, was shown to increase vitamin D and omega-3 DHA levels in 12 weeks,” says Mastaneh Sharafi, Ph.D., RD of Ritual's Essential multivitamin.
Think of Crest 3D Whitestrips as an easy-to-use, effective teeth whitening system powered by hydrogen peroxide that can be used over the course of 22 days. The result? A noticeably whiter smile.
If optimizing oral health is top of mind, investing in a Waterpik might do you well. This cordless model is especially convenient, making it that much simpler to remove plaque and bacteria.
Experts say Liquid I.V.’s glucose, salt, and amino acids blend is an excellent source of electrolytes which not only boosts hydration but supports post-exercise recovery and nervous system function.
Harsh, drying hand sanitizers are a thing of the past. Vogue editors can be found habitually misting Touchland's elixirs formulated with alcohol, aloe vera, and botanical oils. They also smell divine.
Dubbed the best portable massage gun, the Therabody Mini offers three speeds and three attachments to relieve sore muscles, release tension, and improve recovery.
A greens powder recommended by celebrity nutritionist Oz Garcia for its “very complete formula that has many of the properties of a green juice with added sprouts, enzymes, and antioxidants.”
“Vital Proteins uses grass-fed and pasture raised bovine, making it a great ‘over-the-counter’ alternative,” says nutritionist Dr. Charles Passler of one of the industry’s most cult-favorite collagens formulated to support hair, skin, nail, bone and joint health.