"Intimacy is never just physical, but emotional too. I'd like very much for the youth of the nation to talk more openly about safe sex by normalizing the conversation," says Durex's newly minted brand ambassador in India, Bollywood actor and all-round bad boy Ranveer Singh. His paid mission this year will be to amp up our collective confidence in our conversations around sex.
Vogue brings you on set to watch the making of the new commercial which released today on the brand's campaign website. Wait for the moment Ranveer Singh Indianizes the intonation of "amaze balls". Thrice, to a dub step soundtrack, before launching a rap song sequence in a head-to-toe purple suit.
The film itself is a deliberately cheesy Bollywood song and dance about great sex. Watch it. You've come this far already.
Videos courtesy: Durex "Do The Rex"
