There's great comfort in nostalgia, and gentle retro trends have been doing the rounds in fashion of late. When Fendi announced The Baguette Walk, a short video series created for the launch of the Baguette 1997, it almost felt like the natural course of things. The iconic bag that has been part of many iconic fashion moments in pop culture, has now been revamped for the Fendi Summer 2021 Capsule.
The launch video series has been exclusively shot in Paris and stars French actor Ana Girardot, joined by her tribe of girlfriends—Spanish creative Maria Bernad, Chinese model and painter Nini Li-Yun Hu, and model Fatdwa Diawara—all enjoying a day out together with their Baguette 1997. The videos artfully reflects the spirit of the bag and captures the ’90s vibe as the girls are snapped frolicking around Parisian streets, and striding along the zebra crossings of the rues.
The Baguette 1997 marries old-world regalia and charm to modern design vocabulary, playing with the original silhouette featuring slim slides and an adjustable and flappable handle. The archive re-editions feature the FF Vertigo pattern—a distorted and magnetic variant of the Maison’s monogram—realised in collaboration with New York-based visual artist Sarah Coleman. The patterns, in playful yellow or blue variations, pop up on a timeless tobacco jacquard fabric, as well as on canvas punctuated by the archival flower embroideries.
The Fendi Baguette 1997 will be available in Fendi boutiques worldwide and on Fendi.com starting June 2021
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