Remember Verzuz? It’s back, in X form. Timbaland and Swizz Beats announced at Cannes Lions today that the rap battle show will be migrating to X (née Twitter). “We are beyond thrilled to have found the best partner for Verzuz. Not only are we excited to have Verzuz on X, we’re excited to help X build the biggest entertainment company in the world,” Swizz Beats said in a statement obtained by Variety. New matchups will reportedly be announced soon.
Verzuz was created in 2020, and had its peak moment during lockdown. In 2021, it was sold to Triller. But after a lawsuit over missed payments, the pair reacquired Verzuz and extended their ownership stake in Triller. Now Elon is invovled. The announcement included a pic of Swizz and Timbaland, with Musk sandwiched in between wearing a shirt that says “Occupy Mars.”
