Amazon Prime Day 2024 Is Today—These Are the Very Best, Can’t Miss Deals to Shop

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In a slew of July sales (4th of July madness, the Nordstrom Anniversary Sale, etc. etc.) there's one that stands out from the pack: Amazon Prime Day. If you’re still on the hunt for deep discounts from the best of the best wellness brands (Vitamix! Dyson! Hydrow!) then summer’s premier sales event is not one to miss. Below is everything you need to know about this year's Prime Day event, plus the best wellness deals to shop.

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When is Amazon Prime Day 2024?

Amazon’s Prime Day kicked off today, July 16, and will run through July 17. Last year’s Prime Day took place on Tuesday, July 11, and Wednesday, July 12, starting at 3 a.m. EST on Tuesday and ran through the end of Wednesday.

What is Amazon Prime Day?

Amazon Prime Day is a massive sale hosted by Amazon annually. The retailer offers exclusive discounts and deals to Amazon Prime members that typically last for 48 hours and features a wide range of deals across various categories such as beauty, tech, home, fashion, and more. These discounts can be substantial, often rivaling those seen during Black Friday and Cyber Monday.

How much is Amazon Prime?

In order to participate in the sale, you’ll need a Prime membership, which costs $14.99 a month. You can opt for the annual membership ($139) which saves you roughly $40. College students can join Prime for just $7.49 per month or $69 a year.

What are the best Amazon Prime deals to shop now?

The first round of deals were announced on June 10, 2024, but the rest of Prime's deals are live now. Keep scrolling to see some of the best Prime Day deals we've spotted so far.

Best for health and wellness

Best for beauty

Psst! For more beauty deals, head to our dedicated roundup of the best Prime Day beauty deals

Best for fitness

Best for home

Best for tech

Best for food and kitchen

How many times a year does Prime Day happen?

Amazon Prime Day is typically held in July, however in the summer of 2020 (due to the pandemic), the retailer pushed back its summer sale to October. Since then, this additional sale has remained and is known as the “Prime Early Access Sale.” This October sale offers more opportunities to take advantage of deep discounts ahead of the holiday shopping season. Therefore, while Amazon Prime Day has traditionally been a once-a-year event, the retailer has fallen into the trend of hosting a second major sale in October, effectively making it twice annually.

Are all items on sale during Prime Day?

Since Amazon sells just about everything you can imagine, Prime Day offers sales and deals on almost everything in its inventory. If you can’t wait until July, you can check out the bargains that are always available on the site. Happy shopping!

Meet our experts

Our team of commerce editors test and review the best products throughout the year. All products are selected based on what we love, recommend, and vet. We hope you find our recommendations as useful as we do! Check back as our list will be updated continually as new deals emerge.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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