Amazon Prime Day 2024: the best early deals on TVs, headphones, speakers and more

Amazon Prime Day is just a week away. One of the year's biggest sales happens 16-17th July, and you're invited (as long as you have Prime, that is). But you don't have to wait for the sales to start – some deals are already live! 

Prime Day is the biggest sale of the summer. It's basically Amazon's attempt to drum up some business during the slower months, ahead of fall's Prime Big Deal Days sale, and then the craziness that is Black Friday and Cyber Monday. You can expect big discounts on all kinds of headphones, speakers, TVs, hi-fi gear and AV equipment.

Sony, Bose and Samsung are all participating, and you can bet that Amazon's Fire TV and Echo speaker devices will be among the most heavily discounted items.

But a word of caution. While there are plenty of deals around, they're not all worth your money. Sometimes, even with a huge discount, the product simply isn’t worth buying – we’ve seen more than a few deals go live on three-star products we’ve reviewed that aren’t good purchases even at the sales price.

And while we all love a good deal, sometimes it’s better to wait for the right product, or simply save your money – a lesson we know is easy to say and hard to follow.

Let's check out the best early Prime Day deals.

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Editor's picks: the best early Prime Day deals

Sony WH-1000XM4 was $350 now $261 at Amazon (save $89)
Five stars
Read our Sony WH-1000XM4 review

Sony WH-1000XM4 was $350 now $261 at Amazon (save $89)
These comfortable and lightweight headphones offer up sensational audio quality. Plus, you get good noise-cancelling and battery life. With 25 per cent off, this is a great price for these former What Hi-Fi? Award-winners. Five stars
Read our
Sony WH-1000XM4 review

55-inch LG C2 OLED was $1897 now $1236 (save $661)
Five starsRead our LG C2 review

55-inch LG C2 OLED was $1897 now $1236 (save $661)
LG's stunning C2 earned five stars from us as well as a What Hi-Fi? Award in 2022. This OLED TV offers up excellent picture quality, great gaming performance, and strong audio, too. On sale, it's hard to refuse if your budget can stretch to it. Five stars
Read our LG C2 review

Apple AirPods Max was $549 now $399 (save $150)Five Stars
Read our AirPods Max review
Lowest ever price

Apple AirPods Max was $549 now $399 (save $150)
The AirPods Max are sleek, well-built wireless headphones that offer up excellent audio quality and great noise cancellation. Plus, they're the perfect accessory for anyone using Apple devices. With $150 off, this is a great deal. Five Stars
Read our
AirPods Max review

5 months' Amazon Music Unlimited was $50now FREE
Read our Amazon Music Unlimited review

5 months' Amazon Music Unlimited was $50 now FREE
Make a massive saving on Amazon's dedicated streaming platform for five whole months up until July 18th. Normally $10.99 a month ($9.99 for Amazon Prime members), you can now save around $50 with this deal.
Read our Amazon Music Unlimited review

Apple iPad (2021) 64GB was $329 now $250 (save $79)Five starsRead our Apple iPad (2021) review

Apple iPad (2021) 64GB was $329 now $250 (save $79)
The 2021 iPad comes packed with an impressive display, engaging audio, and an excellent camera. If you need a tablet for browsing the internet, playing games, and streaming your favorite shows, this is an awesome choice. Five stars
Read our Apple iPad (2021) review

Apple AirPods (2019) was $129 now $69 at Amazon (save $60)
Read our AirPods (2019) review
Lowest ever price

Apple AirPods (2019) was $129 now $69 at Amazon (save $60)
The second-gen AirPods feature notably better sound than their predecessors, and the same unbeatable Bluetooth connectivity and seamless user experience. Apple no longer sells them, but you can pick them up very cheap here – at their lowest price ever, in fact.
Read our AirPods (2019) review

JBL Xtreme 2 was $350 now $149 at Walmart (save $201)
 "Five starsRead our JBL Xtreme 2 review

JBL Xtreme 2 was $350 now $149 at Walmart (save $201)
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that discount from its original MSRP! Five stars
Read our JBL Xtreme 2 review

Walmart+ annual plan was $99 now $49 (save $50)

Walmart+ annual plan was $99 now $49 (save $50)
Get yourself Paramount+, free store delivery, free shipping, various savings, rewards, mobile scan & go, early access to deals, home returns, and Pluto TV with this subscription package deal while you can.

The best Prime Day headphones deals

Sony WH-1000XM4 was $350 now $261 at Amazon (save $89)
Five stars
Read our Sony WH-1000XM4 review

Sony WH-1000XM4 was $350 now $261 at Amazon (save $89)
These comfortable and lightweight headphones offer up sensational audio quality. Plus, you get good noise-cancelling and battery life. With 25 per cent off, this is a great price for these former What Hi-Fi? Award-winners. Five stars
Read our
Sony WH-1000XM4 review

AirPods Max was $549 now $399 (save $150)Five starsRead our AirPods Max review
Lowest ever price

AirPods Max was $549 now $399 (save $150)
The AirPods Max are sleek, well-built wireless headphones that offer up excellent audio quality and great noise cancellation. Plus, they're the perfect accessory for anyone using Apple devices. With $150 off, this is a great deal. Five stars
Read our AirPods Max review

Beats Solo 3 Wireless was $200 now $119 at Amazon (save $81)
Read our full Beats Solo 3 review

Beats Solo 3 Wireless was $200 now $119 at Amazon (save $81)
These ever-popular Beats wireless on-ears are $81 off at Amazon. They aren't the best-sounding headphones out there, but they sound likeably clear and bold and have excellent features. Good value at this knockdown price. 
Read our full Beats Solo 3 review

Sennheiser Momentum True Wireless 3was $279now $139 at Amazon (save $140)
Five stars
Read our Sennheiser Momentum True Wireless 3 review

Sennheiser Momentum True Wireless 3 was $279 now $139 at Amazon (save $140)
They've since been replaced by the True Wireless 4, but these remain excellent wireless earbuds. Combining a spacious, refined sound with aptX support and a natty design, they're a solid option, and even more tempting at this price. Five stars
Read our
Sennheiser Momentum True Wireless 3 review

Apple AirPods (2nd Gen) was $129 now $69 (save $60)Read our Apple AirPods (2019) review
Lowest price ever

Apple AirPods (2nd Gen) was $129 now $69 (save $60)
Apple's wireless earbuds offer up a balanced, detailed sound with a huge suite of faultless wireless features. If you've got an iPhone or iOS device, there's no more convenient pair of wireless earbuds out there.
Read our Apple AirPods (2019) review

Shure Aonic 50 was $399 now $232 at Amazon (save $167)
Four stars.
Read our Shure Aonic 50 review

Shure Aonic 50 was $399 now $232 at Amazon (save $167)
Given this is new ground for Shure, the Aonic 50 are a solid first attempt at a pair of wireless noise-canceling headphones. They aren't quite as engaging as the Sony and Sennheiser class leaders, but they do offer outstanding levels of detail, clear and clean delivery and solid bass. Four stars.
Read our
Shure Aonic 50 review

Sony WF-C500 was $100 now $59 at Walmart (save $41)
What Hi-Fi? Awards winner.
Read our Sony WF-C500 review

Sony WF-C500 was $100 now $59 at Walmart (save $41)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth the investment. The WF-C500 feature 20 hours of battery life, IPX4 splash resistance and Bluetooth 5.0, and are available in black, white, orange and blue. What Hi-Fi? Awards winner.
Read our
Sony WF-C500 review

The best Prime Day TV deals

55-inch LG C2 OLED was $1897 now $1236 at Amazon (save $661)
Five stars
Read our LG C2 review

55-inch LG C2 OLED was $1897 now $1236 at Amazon (save $661)
LG's stunning C2 earned five stars from us as well as a What Hi-Fi? Award in 2022. This OLED TV offers up excellent picture quality, great gaming performance, and strong audio, too. At this price, it's hard to refuse if your budget can stretch to it. Five stars
Read our
LG C2 review

Sony XR-55A95K was$3000, now $2479 at Walmart (save $521)

Sony XR-55A95K was $3000, now $2479 at Walmart (save $521)
The Sony A95K was the first QD-OLED we tested. Its combination of Quantum Dot and OLED technologies results in a picture with incredible contrast and colors, all tied together with Sony's usual cinematic subtlety. It sounds very good by TV standards, too. A very expensive TV at launch, this trailblazer is now much more affordable.

Read our Sony A95K review

Sony XR-55A80L was $1899 now$1599 at Best Buy (save $300)
What Hi-Fi? Awards winnerRead our Sony XR-55A80L review

Sony XR-55A80L was $1899 now $1599 at Best Buy (save $300)
The Sony A80L was the surprise TV of 2023. It uses standard OLED panel technology (rather than QD-OLED or MLA) but produces an incredibly punchy, vibrant and exciting picture that still exhibits Sony's trademark authenticity. What Hi-Fi? Awards winner
Read our Sony XR-55A80L review

LG OLED65C3 was $2599 now$1446 at Amazon (save $1153)
Read our LG OLED65C3 review

LG OLED65C3 was $2599 now $1446 at Amazon (save $1153)
The C3 is the successor to the Award-winning C2. Performance is very much as before, which is to say excellent, but because this is a very new TV, discounts aren't as good as they are for the C2. Still, over $1000 off is pretty great by anyone's standards.
Read our LG OLED65C3 review

Samsung QN65S95C was $3299 now$2299 at Amazon (save $1000)
Read our Samsung QN65S95C review

Samsung QN65S95C was $3299 now $2299 at Amazon (save $1000)
Samsung's second-generation QD-OLED TV is utterly spectacular, hitting new heights in terms of OLED brightness and color reproduction. It's fair to say that it could do with a little more subtlety in its performance – hence the four-star rating in our QN65S95C review – but if you want to have your socks knocked off, this is the TV that will do it.
Read our Samsung QN65S95C review

The best Prime Day wireless speaker deals

JBL Flip 6 was $130 now$104 at Walmart (save $26)
Five starsRead our JBL Flip 6 review

JBL Flip 6 was $130 now $104 at Walmart (save $26)
With excellent clarity and separation, punchy bass and even a useful EQ system, the Flip 6 sets the standard for a Bluetooth speaker at its price. And with this discount, it's better value than ever. Five stars
Read our JBL Flip 6 review

JBL Xtreme 2 was $350 now $149 at Walmart (save $201)
 "Five starsRead our JBL Xtreme 2 review

JBL Xtreme 2 was $350 now $149 at Walmart (save $201)
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that discount from its original MSRP! Five stars
Read our JBL Xtreme 2 review

The best Prime Day stereo speaker deals

Dali Oberon 5 was $1500 now $975 at Amazon (save $525)
Five starsRead our Dali Oberon 5 review

Dali Oberon 5 was $1500 now $975 at Amazon (save $525)
The Oberon 5 have the dynamic subtlety, rhythmic precision and sheer transparency to pull the listener into the musical experience. Superb floorstanders. There aren't many left in stock, so hurry if you want a steal. Five stars
Read our Dali Oberon 5 review

Klipsch R-41PM Bluetooth was $499 now $298 at Amazon (save $201)

Klipsch R-41PM Bluetooth was $499 now $298 at Amazon (save $201)
Not ones we've tested, but these very well-equipped powered bookshelf speakers from Klipsch offer an integrated phono pre-amp, Bluetooth, digital optical, analog RCA and USB inputs. Now with over $200 off.

KEF Q150 was $600 now $350 at Amazon (save $250)

KEF Q150 was $600 now $350 at Amazon (save $250)
We've tested the bigger brothers in this range, the 2018 Award-winning Q350, but the smallest model in KEF's Q range is now $250 off, and that's not a deal to be missed. Sporting a clean, minimal design with a Uni-Q driver array and rear port, this speaker discount is on the white finish. We loved the Q350's even balance, excellent clarity, detail and scale (but wanted more punch), and if the Q150 speakers have an ounce of that presentation, you're in good hands.

The best Prime Day projector deals

Epson Home Cinema 3800 4K projector was $1700 now $1619 at Amazon (save $81)

Epson Home Cinema 3800 4K projector was $1700 now $1619 at Amazon (save $81)
This 4K HDR Epson provides almost everything you could need of an entry level machine. Its natural motion handling, well-balanced colors and excellent abilities with contrast go a very long way indeed. This is an exceptional budget projector.
Epson TW3800

Samsung The Freestyle Full HD portable smart projector was $800 now $600 at Best Buy (save $200)
Read our Samsung Freestyle review

Samsung The Freestyle Full HD portable smart projector was $800 now $600 at Best Buy (save $200)
Samsung's portable projector takes the fun on the go, with integrated streaming apps and a compact form factor that means you can take this mini projector anywhere. 
Read our Samsung Freestyle review

The best Prime Day hi-fi deals

Denon DP-400 was $589, now $499 at Crutchfield (save $90)

Denon DP-400 was $589, now $499 at Crutchfield (save $90)
We haven't tested this record player for ourselves, but Denon is a hugely respected audio brand so it could be worth trying this one out. The DP-400 has a built-in phono preamp and spins at 33 1/3, 45 and 78rpm – perfect for those older collections.

Onkyo TX-8220 was $349 now $198 at Amazon (save $151)

Onkyo TX-8220 was $349 now $198 at Amazon (save $151)
This stereo receiver features two powerful amplifiers, digital audio inputs for TV and BD/DVD player connection, analog inputs for your audio devices and built-in Bluetooth connectivity. There is even a dedicated phono input for your vinyl record player. And you can make a $151 saving.

The best Prime Day home theater deals

Hisense HS214 was $150 now $90 at Best Buy (save $60)
Read the full Hisense HS214 review

Hisense HS214 was $150 now $90 at Best Buy (save $60)
Hisense's 65cm 'bar with multiple connections (line-in, USB, Bluetooth, optical, HDMI out ARC), three Audio Modes (movie, music, and news), and a bundled universal remote is a great way to upgrade your TV sound while spending very little.
Read the full Hisense HS214 review

Amazon Prime Day FAQ

What is Amazon Prime?

Prime Video displayed on a TV

(Image credit: Amazon)

To be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on thousands of items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs $14.99 a month, or $139 if you pay yearly (saving you $40.88 compared to paying monthly). Students pay $7.49 a month or $69 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's a free trial, too. Sign up here, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take all the deals, then cancel your trial before the 30-day period ends and not be charged the fee for Prime. Not that we would condone such behavior, of course.

In order to be eligible for the trial, you can't have had Prime in the last 12 months.

What is Amazon Prime Day?

It's essentially the summer equivalent of Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to stay competitive.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

You'll need to be a Prime member to take advantage of the best Prime Day offers. Not yet a member? Amazon’s free Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.

When does Amazon Prime Day 2024 start?

The 48-hour Amazon Prime Days 2024 sale starts at 00:00 PT (03.00 EDT) on Tuesday 16th July.

When does Amazon Prime Day 2024 end?

Amazon Prime Day is a 48-hour event. So the sale is officially live through Wednesday 17th July. But some deals last longer – stay tuned to What Hi-Fi?, as we'll key you in on what's worth your money.

Samsung TV in a living room

(Image credit: Samsung)

Amazon Prime Day 2024 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for $14.99 when the trial ends.

2. Google a product before buying
Not every Prime Day deal is going to be a winner, so make sure you compare prices online before you buy.

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Day 2024 deals.

Is Amazon Prime Day only once a year?

It is. It usually takes place in the summer to generate sales during the otherwise quieter months (we say 'usually' as in 2020 it was delayed until October because of the pandemic). Think of it as the summer equivalent of November's Black Friday.

What discount is offered on Prime Day?

All sorts. Amazon's own devices are always among the most heavily discounted – last year saw 60 per cent off – but there are deals on headphones, TVs, Bluetooth speakers, cables, hi-fi, smartphones and more.

What benefits do Prime members get on Prime Day?

In a word, deals. Without Prime, you can't take advantage of the Prime Day discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. For more on Prime benefits, read this.

Is Amazon Prime Day sale for everyone?

It is, as long as they have Prime. No Prime, no deals. You can pay for Prime monthly ($14.99) or yearly ($139).

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.

Read more about how we test

  • Friesiansam
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    Reply