26 Designer Buys That Are So 2024

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(Image credit: @nlmarilyn)

Hello, and happy New Year! Now that we're officially in 2024, I figured it's time to start shopping like it. That means we're only buying clothes and accessories that feel forward and cool but also like they'll stick with us for the long haul. In other words, we want to wear them into 2025 and beyond. While this ethos can easily be attained via more affordable pieces (more to come on that at a later date), today I was in more of a treat yourself kind of mood, so I decided to round up the best luxury finds on the market right now that fit the bill.

From bags—so many bags—to boots, dresses, jewelry, and more, below you’ll find twenty-find designer duds that just feel fresh. And trust me, whether you’re in the market to splurge or not, I think you’ll enjoy seeing them at the very least. Ready to get started? Just keep scrolling.

Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.