WIPO Magazine
Latest articles
The Phryges – Paris 2024 Mascots Star as Olympic Merchandise
The Phryges are the official Paris 2024 mascots and feature on Olympic merchandise. Find out about the many IP rights that protect any Olympic mascot.
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How Kenya’s new movie platform is tackling piracy – and putting African content first
Piracy is prevalent in Kenya, robbing content owners of valuable revenue. Now a new digital movie distribution platform is fighting back.
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Iconic Handbags: How to Protect Fashion’s Most Beloved Icons with IP
Iconic handbags never go out of style but are often counterfeited. Find out how fashion brands can protect designer handbags with IP rights.
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Shining a light on Alaskan Tlingit Art and Culture through Commercial Collaborations
James Johnson is an award-winning Tlingit artist and carver, born and raised in Juneau, Alaska. He’s designed collections for renowned brands such as Vans and Slowtide. Here he shares his insights on when to say yes to new opportunities and how to protect your own work and traditions.