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    Persona

    Claimed
    $$ Cocktail Bars, Venues & Event Spaces, Lounges
    Closed5:00 PM - 2:00 AM (Next day)

    Updates From This Business

    Pride Social Hour
    Pride Social Hour

    We are thrilled to invite you all to a Pride Happy… read more

    Book your next event at Persona
    Book your next event at Persona

    Persona is the ideal venue and location in SF's… read more

    Happy Hour
    Happy Hour

    Join us for Happy Hour 4 pm - 6 am

    Menu

    What's the vibe?

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    Inside

    87 photos

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    Outside

    10 photos

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    All photos

    382 photos

    Classy
    Live music
    Good for groups
    Dogs allowed
    Happy hour specials

    Highlights from the Business

    LIVE_MUSIC_SPONSORED

    Live music

    ROMANTIC_VIBE

    Romantic vibe

    FULL_BAR

    Full bar

    HAPPY_HOUR_SPECIALS

    Happy hour specials

    PRIVATE_EVENTS

    Private events

    CATERING_SERVICE

    Catering service

    Services Offered

    Verified by Business

    Venue rental

    Review Highlights

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    Location & Hours

    Map

    685 Sutter St

    San Francisco, CA 94102

    Taylor St

    Lower Nob Hill, Union Square

    Mon

    • 5:00 PM - 2:00 AM (Next day)

    Tue

    • 5:00 PM - 2:00 AM (Next day)

    Wed

    • 5:00 PM - 2:00 AM (Next day)

    Thu

    • 5:00 PM - 2:00 AM (Next day)

    Fri

    • 5:00 PM - 2:00 AM (Next day)

    Sat

    • 5:00 PM - 2:00 AM (Next day)

    Closed now

    Sun

    • 5:00 PM - 2:00 AM (Next day)

    Amenities and More

    About the Business

    Join us for Happy Hour. Smokin' cocktails with an amazing staff!

    Ask the Community

    • Q:

      I've heard this place has great music and ambiance; is there any dancing?

      A:

      Generally not a dancefloor kind of place, but I have sometimes seen small groups dancing in the open areas.

      Kevin J. 
    • Q:

      Do you need to have a reservation? I have an informal group of folks who want to meet up for cocktails (around 25-30) but don't want to "rent" a space.

      A:

      No answers yet. Answer this question

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    Overall rating

    202 reviews

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    • Aug 20, 2023

      Persona is a vibe and that's all I gotta say. Plus $3 off during Happy Hour, which is a steal! Great drinks at a discount, I got no complaints.

      I would love to come here when it's a bit more poppin and see what it's like. If you want a well-composed drink or two, then come here wit yo friends!

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    • Mar 9, 2024

      I've been wanting to check out persona for a while so I'm glad I finally got the chance to! I really enjoyed the aesthetic vibe that this place had. There was a bar area and there booths to the side to sit down and chat with friends. It was pretty busy on a Friday night and there was a DJ playing. They had a lot of drink options to choose from -- they all sounded interesting!

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    • May 7, 2024

      Came for drinks with some friends on Friday evening and they had plenty of seats for our group. They have a great cocktail selection and service was fantastic! They kept checking in on our table and served us very quickly with our next order

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    • Feb 10, 2024

      The ambience alone is worth stopping in for. That short trip downstairs transports you to a speakeasy that feels otherworldly. I loved the 1970s erotic themed menu, and there were so many options that it was difficult to choose! I finally settled on the Midnight Smoke Show and was super disappointed when the bartender told me they ran out of the ingredients. She recommended a different drink (can't recall the name) that had Thai tea, and I did not like it at all. Definitely not worth $17. The rest of the girls loved their cocktails. It was a rainy Sunday evening when we arrived, and the place was so empty you could fire a cannon through the joint and not touch a soul. I'm sure it gets crowded on Friday and Saturday. It's super spacious with plenty of seating.

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    • Jul 4, 2023

      This place was remodeled (used to be The Cellar) and looks great now! It's got a nice ambiance, with booths for each group to sit. There was also a DJ for those that felt like dancing.
      We were a party of 6 and had enough seats and room for everyone to sit comfortably and catch up. Drinks were great. The only complaint from everyone in the group was that there was no ventilation or air and it got really stuffy and hot. If it wasn't for that, we probably would've stayed longer.

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    • May 2, 2023

      Amazing cocktails!

      Came here with reservation on a Friday night. The space is entirely open, with the bar situated in the middle, we were seated promptly on very comfy seating. Music was blasting from live DJ. Felt more like a dance club than speakeasy, except there is no dance floor, perhaps during the week it's less loud and more suited for conversations.

      Ambiance aside, service was friendly and attentive! It was our server's first night, and she had a more experienced staff to help guide her so we did not encounter any hiccups!

      The drinks were top notch! It was the best Mai tai I've had with the most delicious syrup pickled cherry on top!

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    • Jun 16, 2023

      We went in the middle of the week, on a Wednesday, & the drinks were yummy & you could tell they are handcrafted. I got an espresso martini and our bartender made it a little different than the norm, but it came out delicious & nutty! It wasn't like any espresso martini I've had before, but it was great.

      I assume because it was a weekday that's why it wasn't busy, but there was only us 2 & another party of 4 sitting at the bar. It was super dim in there & you had to take stairs to go down, almost a hidden basement feel. Our bartender was very attentive & im sure on a weekend night this place has good vibes!

      Entrance
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    • Jun 10, 2023

      Persona is an "underground" bar with intimate vibes. Atmosphere felt casual and there was a diverse crowd (birthday party, dates, friends hanging out).

      Drinks were decent, but service was running slow as the space is quite large and there were several big parties. That being said the spot is a great place for groups as it's got a lot of room.

      DJ was curating tunes on this Saturday night. Atmosphere was loud but still able to hold a conversation. At one point they had Wheel of Fortune reruns playing behind the bar. Fun to play along.

      Stairway
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    • Photo of Salina L.
      Salina L.
      San Francisco, CA
      234
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      135
      May 5, 2024

      The perfect place to go to for a girls night out. The vibe was just vibing and the ambiance omg. I felt so classy lol. The drinks were also good and there are a lot of seats available. They also have live music too which was a nice surprise

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    • Mar 10, 2023

      Got pulled in by the fancy turquoise neon lights blaring from the entrance. The glowing words were calling to us, and we descended down that stairway. Inside it's a clean, modern space. It's very dark on one half. We went on a rainy day, so it was mostly empty with plenty of room to sit.

      Ordered the sweet paradise and can confirm this drink lives up to the name. Tasted like a sweet bubbly fruit soda. The added blowtorch on the leaves gives it a smoky edge. Appreciated the metal straws too that brought the drink an icy feel.

      Service was friendly and had our drinks were ready so fast. Nice happy hour from 5-7pm. Had a great time here.

      Blowtorch
      Cool LEDs at the front
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