Truth Loyalty & CRM

Get your Diploma in Loyalty, CADipL™️ through Truth's Customer Academy. Truth Loyalty & CRM's Customer Academy, in partnership with Creative FCB brings you our 2-day Masterclass in Kenya. Truth’s Customer Academy Diploma in Loyalty focuses on Truth’s tried-and-tested proprietary 8-step framework to design and implement a sound loyalty strategy. Attendees walk away with a Customer Academy Diploma in Loyalty, externally certified by CPD (Continuous Professional Development). 🗓 22-23 October 2024 📍Hyatt Regency, Westlands, Nairobi 🕓 2 full days, 08:00-17:00  🔗 Register here: https://lnkd.in/dGQD3p5E Prital Patel

This is a world-class experience at Truth's International Leaders in Loyalty Summit.....the first-ever live feed (as far as we know) on Loyalty TV as Paula Thomas interviews 3 exceptional loyalty leaders. The panel is to celebrate 3 South African brands which picked up awards at The International Loyalty Awards in May 2024. We are listening with intent to:- Fionna Ronnie from TFG (The Foschini Group) pieter woodhatch from Ebucks Dr. Nceba Hene (PhD) from Africanbank For the live feed listeners, we hope you are enjoying the show ! Let's Talk Loyalty and Loyalty TV

"GAME OVER!" is how Cécile Masson Henry from IBL Together kept the audience at The International Leaders in Loyalty Summit in Cape Town.....on the edge of our seats! Cecile described how wiiv Rewards' technical partner/vendor went bankrupt with hours of notice to rescue its database and customer loyalty profiles. She triggered crisis management and claims that transparency and frequency of communication save the day. Despite all this chaos, they only received 1% of negative sentiment feedback from members. IBL completely rebuilt its technical platform in-house to save wiiv Rewards.

The 2024 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands on Wednesday 11th September at the Truth International Leaders in Loyalty Summit, in Cape Town. In total, there are 24 categories where entries have been evaluated through a robust judging process by a well-established judging committee, made up of 14 loyalty & CRM professionals from South Africa and across the globe. Truth's CEO, Amanda Cromhout CADipL™️ is the Judging Chair for the South African Loyalty Awards. The headline awards “best programme of the year” are awarded to major industry sector leaders across retail, financial services, restaurant/QSR, travel, fuel, telco and leisure programmes in their sector. The awards also announce “best partnership programme”, “best newcomer”, “best relaunched programme” and “best long-term programme”, the latter of which announces the overall best and most established programme in South Africa. The South African judging committee also honours individuals and loyalty team leadership. Fionna Ronnie, Head of Customer and Loyalty at TFG (The Foschini Group) is recognised as the “Loyalty Personality of the year” for South Africa for her ongoing approach, leadership and results in the industry. 13 individuals are recognised in the list of South African loyalty industry talent (the full list of names is within our winners report). https://lnkd.in/dUnPJwgu

Marlena Polrola, consultant at Comarch Loyalty Marketing is delivering Comarch's workshop on "Mind tricks and loyalty fixes: using behavioural economics to enhance loyalty" at Truth's International Leaders in Loyalty Summit in Cape Town! Congratulations for winning the 'Best loyalty technology vendor' - 2024, at The South African Loyalty Association last night.

Sarvesh Seetaram, Managing Director of TLC Worldwide Africa delivers a compelling workshop on 'The future of loyalty: embracing variety, value and innovation in rewards marketing" at The International Leaders in Loyalty Summit in Cape Town.

Steven Burnstone, CEO of Eighty20 talks through 'Executing a winning loyalty data strategy' at International Leaders in loyalty Summit in Cape Town. He is firmly well positioned to do so as Eighty20 won the 'Best loyalty data agency/vendor' last night at The South African Loyalty Awards.

What a privilege to bring to stage the newly announced South African Loyalty Personality of the Year - 2024: Fionna Ronnie, Head of Customer & Loyalty at TFG (The Foschini Group). She shared the enormous success of the GameChange campaign, which yielded +47% increased revenue vly and +43% increase in GP vly.....that certainly is a game changer! Executed in 6 weeks and drove significant customer response rates.

Day 2 of The International Leaders in Loyalty Summit kicks off with a fascinating and powerful presentation from Rob McDonald, Chief Commercial Officer at IAG Loyalty sharing the story of avios. Over 60% of avios collected are from non-flight spend and avios members drive x5 times more value than non-members.

It was such a pleasure to hear a deep dive into co-brand cards from Rafael Martinez-Frausto from Mexico at Truth's International Leaders in Loyalty Summit in Cape Town. Rafa shared the evolution of co-brands from the traditional airline model and banking models to more innovative approaches. Typically, active co-brand card users are more likely to become ambassadors than just engaged loyalty members.