George Moolman (Dip ESA)
Business Development with a passionate focus within Ocean Economy, Events, Sponsorship and Hospitality
City of Cape Town, Western Cape, South Africa
4K followers
500+ connections
About
For the past two decades, I have been navigating the vibrant landscape of the hospitality industry, refining my skills and expanding my expertise. This journey has led me to the events sector, where I have successfully integrated my keen business insight with a steadfast commitment to customer relationships.
In my role at the V&A Waterfront, I had the rewarding opportunity to cultivate a team of event professionals. We mastered the art of venue management, cultural integration, and entertainment, always with an eye for the intricate details that transform events into memorable experiences.
As my career evolved, I ventured into the realm of business development. Here, I demonstrated my proficiency in securing commercial sponsorships and building valuable partnerships for the V&A Waterfront. My contributions have played a significant role in the growth and success of this iconic South African landmark.
Recently, I have been able to channel my experience in the event and hospitality sector towards a new passion - the ocean economy. With a particular interest in Cruise Lines, Super Yachts, and Yacht Racing, I have successfully applied my customer relationship skills and business development expertise to this exciting field.
I am driven by my passion for creating exceptional experiences and achieving results in the events, business development, and ocean economy sectors.
Articles by George
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The Price of Purposeless Events: Spending Without Gaining
The Price of Purposeless Events: Spending Without Gaining
By George Moolman (Dip ESA)
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The Importance of Sufficient Budget for Hosting a Successful Event
The Importance of Sufficient Budget for Hosting a Successful Event
By George Moolman (Dip ESA)
Activity
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Huge thanks to Professor Chris Kinsville-Heyne and Mrs KH for your time and energy shared with the Hult International Business School Alumni Chapter…
Huge thanks to Professor Chris Kinsville-Heyne and Mrs KH for your time and energy shared with the Hult International Business School Alumni Chapter…
Liked by George Moolman (Dip ESA)
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Not just resilient, but #Innovation & #Thriving in a challenging environment!
Not just resilient, but #Innovation & #Thriving in a challenging environment!
Liked by George Moolman (Dip ESA)
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Not sure why Siya and the Premier laughed when I said I could fill in on the Bomb Squad at short notice 😂 GO BOKKE!
Not sure why Siya and the Premier laughed when I said I could fill in on the Bomb Squad at short notice 😂 GO BOKKE!
Liked by George Moolman (Dip ESA)
Experience
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V&A Waterfront
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Branch Manager and Account Director
Maverick Experience Exhilarator
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Sun International
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Education
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European Sponsorship Association (ESA)
Diploma of Education Sponsorship and Sports Marketing Highly Commended
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Completed a diploma in Sports Marketing Sponsorship with ESA who's mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.
It provides a true 360-degree view of the industry, including numerous best practice guidelines and hundreds of case studies featuring highly effective partnerships in action. The ESA Diploma…Completed a diploma in Sports Marketing Sponsorship with ESA who's mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.
It provides a true 360-degree view of the industry, including numerous best practice guidelines and hundreds of case studies featuring highly effective partnerships in action. The ESA Diploma is essentially about the industry training itself, raising standards and providing a qualification which prepares candidates for a long and successful career in sponsorship and sports marketing, in particular, and marketing, in general. -
Graduate School of Business - University of Cape Town
Developing Premium Leadership
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Activities and Societies: Module 1: Leader as a Coach Module 2: Culture Module 3: Building Trust Module 4: Leading Change
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Tshwane University of Technology
National Certificate Hospitality Management
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Hospitality Management: A qualification in Hospitality Management opens doors to worldwide career opportunities as hotel manager, front-office manager, banqueting manager, food and beverage manager, restaurateur, caterer, entrepreneur, guest-house manager or owner, coffee shop manager or owner, chef and many others.
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Sutherland High School, Centurion
Matric Pass
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Volunteer Experience
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Volunteer
Obs Pasta Kitchen
- Present 2 years
Poverty Alleviation
A weekly feeding scheme in Cape Town that offers support, community and a hot meal once a week.
We also share lifeskills and healthy ways of dealing with stress with our guests, who are mostly homeless or unemployed.
Our wellness programme, “WoW – Working on Wellness” (previously Working Wednesdays), is a life-changer programme for those ready to take the next steps.
Courses
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Business Law
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Communications
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Culinary Studies
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ESA Diploma
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Financial Management
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Front Office
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Operations and Hospitality Management
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Projects
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The Ocean Race 2023
The Ocean Race, previously known as the Volvo Ocean Race is often described as the longest and toughest professional sporting event in the world, sailing’s toughest team challenge and one of the sport’s Big Three events, alongside the Olympic Games and America’s Cup.
My role on this project was to lead and leverage our sponsorship of the event as a Host Venue.
We successfully held hosted the event with approximatley 250 000 visitors, multiple events and activatins, sponsor…The Ocean Race, previously known as the Volvo Ocean Race is often described as the longest and toughest professional sporting event in the world, sailing’s toughest team challenge and one of the sport’s Big Three events, alongside the Olympic Games and America’s Cup.
My role on this project was to lead and leverage our sponsorship of the event as a Host Venue.
We successfully held hosted the event with approximatley 250 000 visitors, multiple events and activatins, sponsor exhibitions and awareness to climate change. -
V&A Waterfront New Years Eve 2013 - 2023
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As South Africa’s most popular destination, the V&A Waterfront offers revellers the best opportunity to approach the new year in a festive environment, with live entertainment and an explosion of colour from the midnight fireworks display.
As the lead curator of the event, the role requires a lot of cretaive direction and thinking not only to provide an experience to the visitors but equally the neighbourhood that comprises of over 800 tenants that include 80 restaurants 12 hotels and…As South Africa’s most popular destination, the V&A Waterfront offers revellers the best opportunity to approach the new year in a festive environment, with live entertainment and an explosion of colour from the midnight fireworks display.
As the lead curator of the event, the role requires a lot of cretaive direction and thinking not only to provide an experience to the visitors but equally the neighbourhood that comprises of over 800 tenants that include 80 restaurants 12 hotels and company corporates and retailers. -
J&B Met Hospitality Village management
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Grew the attendance of corporate hospitality clients over the years and thus the profile of the event. Provided a more seamless offering to clients that effectively became a one stop shop for premium event hospitality
Other creators -
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Nedbank Golf Challenge
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The NGC was one of the best events leaning curves that defined my career to date. Working with the senior management team at Sun International Head Office, I managed the hospitality for all sponsors at the Sun City Resort.
Honors & Awards
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Juror - 6th Annual International Tourism Film Festival Awards
The International Tourism Film Festival Awards
The 6th annual International Tourism Film Festival Africa (ITFFA) unveiled its winners after a fierce competition that saw 436 entries from 61 countries. The festival, which took place from June 11-15, 2024, celebrated the finest in tourism storytelling, with a focus on conservation, cultural heritage, and sustainability.
The winners were selected by an esteemed panel of 46 jury members, equally representing the film and digital creation industries and the tourism sector. The films were…The 6th annual International Tourism Film Festival Africa (ITFFA) unveiled its winners after a fierce competition that saw 436 entries from 61 countries. The festival, which took place from June 11-15, 2024, celebrated the finest in tourism storytelling, with a focus on conservation, cultural heritage, and sustainability.
The winners were selected by an esteemed panel of 46 jury members, equally representing the film and digital creation industries and the tourism sector. The films were judged on seven key criteria: impact, creativity, sound, style, subject matter, storytelling, and goal effectiveness, with scores out of 10 awarded to each entry.
After three rigorous rounds of judging, 272 films advanced to the final round, with 23 finalists, 61 Silver Awards, 41 Gold Awards, and 3 prestigious Pinnacle Awards being bestowed upon the most outstanding submissions. The coveted ITFFA Festival Directors Award was presented to Nicola Gerrard of Love Africa Marketing in recognition of her exceptional contributions to filmmaking in the Wildlife and Conservation and Tourism categories. -
Juror for The International Tourism Film Festival Africa
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The International Tourism Film Festival Africa (ITFFA) honours all video content related to the tourismand travel industry to honour and promote works with exceptional and innovative content created todayon all continents and seen and used on various platforms.
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Sponosrship Diploma - Highly Commended
European Sponsorship Association
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma is now widely regarded as mandatory for those wishing to successfully develop a career in the exciting and challenging world of sponsorship and related marketin
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Developing Premium Leadership with the Graduate School of Business
Graduated School of Business
Languages
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English
Native or bilingual proficiency
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Afrikaans
Professional working proficiency
Recommendations received
23 people have recommended George
Join now to viewMore activity by George
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Love this. This is exactly what this facade is perfect for. I was blessed to be part of the launch of the Stadium in 2010 and am so thrilled to see…
Love this. This is exactly what this facade is perfect for. I was blessed to be part of the launch of the Stadium in 2010 and am so thrilled to see…
Liked by George Moolman (Dip ESA)
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The GL team, are proud to have been given the oppertunity to support our Ladies in the green & gold, ahead of the weekends encounter. Springbok Woman…
The GL team, are proud to have been given the oppertunity to support our Ladies in the green & gold, ahead of the weekends encounter. Springbok Woman…
Liked by George Moolman (Dip ESA)
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🌍🇿🇦 DHL Stadium lit up in the colours of the South African flag! 🇿🇦🏟️ The stage is set, and the excitement is building as we get ready for the…
🌍🇿🇦 DHL Stadium lit up in the colours of the South African flag! 🇿🇦🏟️ The stage is set, and the excitement is building as we get ready for the…
Liked by George Moolman (Dip ESA)
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Tomorrow we welcome the Springboks and All Blacks to DHL Stadium . The biggest rugby rivalry with a 58 000 crowd to cheer them on! City of Cape Town…
Tomorrow we welcome the Springboks and All Blacks to DHL Stadium . The biggest rugby rivalry with a 58 000 crowd to cheer them on! City of Cape Town…
Liked by George Moolman (Dip ESA)
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Tomorrow is the day! The Springboks are set to take on the All Blacks at the iconic DHL Stadium and the excitement is electric across Cape Town!…
Tomorrow is the day! The Springboks are set to take on the All Blacks at the iconic DHL Stadium and the excitement is electric across Cape Town!…
Liked by George Moolman (Dip ESA)
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Tomorrow is the day! The Springboks are set to take on the All Blacks at the iconic DHL Stadium and the excitement is electric across Cape Town!…
Tomorrow is the day! The Springboks are set to take on the All Blacks at the iconic DHL Stadium and the excitement is electric across Cape Town!…
Shared by George Moolman (Dip ESA)
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The World Cruise Awards is here, and Cape Town's Cruise Terminal is nominated as Africa's Best Cruise Terminal and also the Best Cruise Destination…
The World Cruise Awards is here, and Cape Town's Cruise Terminal is nominated as Africa's Best Cruise Terminal and also the Best Cruise Destination…
Liked by George Moolman (Dip ESA)
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I have the BEST bladdy clients in the world! Remember I recently shot an advert for Fireblade Aviation? Well, to thank me, last night a few…
I have the BEST bladdy clients in the world! Remember I recently shot an advert for Fireblade Aviation? Well, to thank me, last night a few…
Liked by George Moolman (Dip ESA)
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A Day in the Life of a Creative Director at Scape Events (Pty) Ltd 🎨 Ever wondered what a typical day looks like for a Creative Director at Scape…
A Day in the Life of a Creative Director at Scape Events (Pty) Ltd 🎨 Ever wondered what a typical day looks like for a Creative Director at Scape…
Liked by George Moolman (Dip ESA)
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🌟 Exciting New Horizons 🌟 It is now time for a new chapter, I want to take a moment to reflect on my incredible journey as Partnership and Events…
🌟 Exciting New Horizons 🌟 It is now time for a new chapter, I want to take a moment to reflect on my incredible journey as Partnership and Events…
Liked by George Moolman (Dip ESA)
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"I’m participating in RHG Career Month 2024! From local activities to global webinars, this year’s event is all about engaging, learning, and…
"I’m participating in RHG Career Month 2024! From local activities to global webinars, this year’s event is all about engaging, learning, and…
Liked by George Moolman (Dip ESA)
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Just attended the Neil Diamond show by Mzansi Ballet GM at Theatre on the Bay and it was an incredible experience! The blend of ballet and Neil…
Just attended the Neil Diamond show by Mzansi Ballet GM at Theatre on the Bay and it was an incredible experience! The blend of ballet and Neil…
Liked by George Moolman (Dip ESA)
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Just attended the Neil Diamond show by Mzansi Ballet GM at Theatre on the Bay and it was an incredible experience! The blend of ballet and Neil…
Just attended the Neil Diamond show by Mzansi Ballet GM at Theatre on the Bay and it was an incredible experience! The blend of ballet and Neil…
Shared by George Moolman (Dip ESA)
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