George Moolman (Dip ESA)

A senior management position that that that both influences and is influenced by the Marketing Teamwith high visibility to executive leadership. We aim to deliver the most relevant events, campaigns andbrand activations to every customer, at the right time, and within the right context, driving customercuriosity and delight, and promote discovery. We strive to develop Customer Experiences (CX) thatcreate a year-round opportunity for customers to explore and engage with tenants, attractions… Show more

A senior management position that that that both influences and is influenced by the Marketing Teamwith high visibility to executive leadership. We aim to deliver the most relevant events, campaigns andbrand activations to every customer, at the right time, and within the right context, driving customercuriosity and delight, and promote discovery. We strive to develop Customer Experiences (CX) thatcreate a year-round opportunity for customers to explore and engage with tenants, attractions andofferings.
As the Senior Manager for Event Partnerships my role is to drive the strategy of Sponsorships, Events,Entertainment and Film Shoots for the property and marketing team. The role requires collaboratingwith business, operational and technical teams to drive innovation and experimentation and turningevents into an income generating department by on boarding sponsors and partnerships for events.

Core Elements:
• Sponsorship Portfolio Management
• Property Valuation and Negotiation
• Rights & Asset Management
• Event & Digital Marketing
• Event Management and Conceptualization
• Designed and proposed a variety of sponsorship sales and advertising plans
• Meet and exceeded profit targets on a regular basis Show less

Prior to being promoted as the head of the department, I joined the team as Event Manager overseeing all junior event managers and coordinators. The team was responsible for developing and producing experiential marketing campaigns, special events and brand activations.

• Created and implemented an employee manual that specifically encompassed the cities new events by-law in line with our own companies’ objectives
• Implemented internal weekly staff meetings to optimize efficiency… Show more

Prior to being promoted as the head of the department, I joined the team as Event Manager overseeing all junior event managers and coordinators. The team was responsible for developing and producing experiential marketing campaigns, special events and brand activations.

• Created and implemented an employee manual that specifically encompassed the cities new events by-law in line with our own companies’ objectives
• Implemented internal weekly staff meetings to optimize efficiency, cost effectiveness and client satisfaction
• Increased on-time data submission 50% by simplifying time reporting and procedures
• Conducted employee evaluations and performance appraisals prior to deadlines, outlining steps for improvement as needed
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Permanent mid-level position managing and coordinating all international client events including Conferences and Leisure Events.
Key events included:
• Nedbank Golf Challenge Hospitality Manager
• Women’s World Cup of Golf Project Manager
• Tupperware Germany Conference Event Manager

Permanent mid level position focusing on all the Front Office duties of the 360 room hotel.
• Liaise with guests both local and international by way of guest relations.
• Oversee all front of house operations namely: check in and check-out, concierge, housekeeping, porters as well as daily financials.

Training Development Program: This was an important creative development period for me, during this time I gained immense knowledge of the hospitality and event industry as a whole. The course required a selection of 15 candidates from an application process of over 3000 to spend specific amounts of time in various departments across the Sun City resort, learning as well as understanding how the departments are managed and operated. During the time spent in these departments, the candidate… Show more

Training Development Program: This was an important creative development period for me, during this time I gained immense knowledge of the hospitality and event industry as a whole. The course required a selection of 15 candidates from an application process of over 3000 to spend specific amounts of time in various departments across the Sun City resort, learning as well as understanding how the departments are managed and operated. During the time spent in these departments, the candidate works as an employee within that department. Upon completion, the RLO is required to complete a specific objective/project provided by the department head which is then evaluated as well as training.

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