Mbulelo Roto

Mbulelo Roto

Award Gold Winning Social Community Manager for Old Spice #InjaYeGame and Gillette #IndodaCanShave at EssenceMediaCom

City of Johannesburg, Gauteng, South Africa
1K followers 500+ connections

About

Currently my focus is on Community Management for Shell and Pandora (Facebook) through Sprinklr. I'm also involved in copywriting, content creation and monthly campaign reporting. In the past I worked on the below brands:
P&G brands
Warner Bros
Orbit and Skittles

I am also a Founder of my new fashion brand FAMO CLOTHING. The brand will drop its first T-shirt range before the end of 2023. FAMO CLOTHING is for a niche market that has an interest in new, trendy, youthful, fresh, street and local fashion brands.

Activity

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Experience

  • EssenceMediacom South Africa Graphic

    Social Community Manager

    EssenceMediacom South Africa

    - Present 7 years 2 months

    South Carolina, United States

    In a nutshell, I'm a Community Manager focusing on managing social media pages for brands, copywriting and content creation for campaigns, reporting on campaign results and involved in content ideation for monthly or campaign based content. I'm also pursuing a role in Media Planning by studying a short course through Facebook Meta Blueprint.

  • Livity Africa Graphic

    Content Creator

    Livity Africa

    - 4 months

    Braamfontein

    Writing stories about youth culture and teaching myself photography and videography

Education

  • IMM Graduate School

    Post Graduate Diploma in Marketing Management

    - Present

  • Red & Yellow School

    Short Course: Social Media Marketing Digital Communication and Media/Multimedia

    -

    Activities and Societies: Module 6: Analytics Module 5: Implementation: Community Relationship Management Module 4: Paid Advertising on Social Media Module 3: Implementation: Content Module 2: Strategy and planning Module 1: Introduction to Social Media

    Basically absorbing all things digital.

  • University of Johannesburg Graphic

    University of Johannesburg

    BA Corporate Communication Mass Communication/Media Studies 12

    -

    Activities and Societies: Writer for Live Mag, rap music and battle rapper

    Content creator for Ad4 Hustle which is an online movement that promotes street culture and small black businesses, founder of On Da Beat a company that endorses beatmaking, freelance writer and journalist for Live Magaziine

  • Boitumelong Senior Secondary School

    Historical Studies, Life Science and Geography European History 12

    -

    Activities and Societies: Writing music, content about youth culture and battle rapper

    I'm all about content for youth culture and small black businesses

Honors & Awards

  • Best Integrated Marketing Campaign: FMCG for Old Spice Inja Ye Game

    AMASA - The Advertising and Media Association of South Africa

    AMASA - Best Integrated Marketing Campaign: FMCG Awarded to the one and only Mediacom South Africa for Old Spice Inja Ye Game

  • Gillette #GogoNozizwe Community Manager

    Procter & Gamble

    Excellent Community Management on Twitter, Facebook, Instagram and YouTube for the #GogoNozizwe campaign. For Women’s Day, Gillette has created a film that pays tribute to strong women, telling the story of Gogo Nozizwe, who raised her grandson, Akhona, by herself. For more info: https://gillette.co.za/en-za/gogo-nozizwe-womens-day-tribute

  • Best Community Engagement Award for Old Spice #InjaYeGame

    New Generation Social & Digital Media Awards

    Community Engagement Gold Winner at the 2019 New Generation Awards for Old Spice #InjaYeGame

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