Zahra Van Heerden

Zahra Van Heerden

Senior Marketing Coordinator at The Foschini Group

City of Cape Town, Western Cape, South Africa
70 followers 70 connections

Activity

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Experience

  • TFG (The Foschini Group)

    TFG (The Foschini Group)

    2 years 2 months

    • TFG (The Foschini Group) Graphic

      Senior Marketing Coordinator

      TFG (The Foschini Group)

      - Present 5 months

    • TFG (The Foschini Group) Graphic

      Brand Coordinator

      TFG (The Foschini Group)

      - 1 year 10 months

      Cape Town, Western Cape, South Africa

      . Implement the marketing strategy for CSI projects, NSO Events & Below the line media
      • Budgeting
      • Tracking and reporting of marketing campaigns
      • Manage relationships with agencies that influence the brand
      • Coordinate all CSI project is effectively from start to finish
      • Coordinate all marketing & activations for NSO from start to finish
      • Coordinate all below the line media exposure

  • Cape Union Mart Group

    Cape Union Mart Group

    5 years 6 months

    • Cape Union Mart Group Graphic

      Marketing Coordinator

      Cape Union Mart Group

      - 5 years 6 months

      Cape Town Area, South Africa

      • Implement the marketing strategy both above the line &
      digital
      • Manage full brand marketing budget
      • Tracking and reporting of all marketing campaigns
      • Manage relationships with all agencies that influence
      the brand
      • Ensure that the visual merchandise collateral & displays
      is aligned with the brand at all times
      • Manage photoshoots, media drops, media & customer
      events
      • Coordination of focus groups and marketing research
      • Evaluate emerging technologies…

      • Implement the marketing strategy both above the line &
      digital
      • Manage full brand marketing budget
      • Tracking and reporting of all marketing campaigns
      • Manage relationships with all agencies that influence
      the brand
      • Ensure that the visual merchandise collateral & displays
      is aligned with the brand at all times
      • Manage photoshoots, media drops, media & customer
      events
      • Coordination of focus groups and marketing research
      • Evaluate emerging technologies for possible adaption
      • Manage and regulate the budget plan for the financial
      year
      • Manage and control the supply of PR collateral for
      agencies
      • Increase the brand's influencer sphere by constant
      collaborations with bloggers and ambassadors
      • Manage all social media platforms
      • Manage all paid media briefs & agency relationships
      • Ensure that a CSI project is effectively rolled out at least
      once a year

    • Cape Union Mart Group Graphic

      Marketing Coordinator

      Cape Union Mart Group

      - 2 years 8 months

  • Red & Yellow Creative School of Business Graphic

    Events Co ordinator

    Red & Yellow Creative School of Business

    - 2 years 11 months

    • Coordinating events from start to finish
    • Client liaison
    • Marketing of events and White Space venue
    • Managing the bar and staff
    • Drafting quotations, reports and other administrative
    tasks

  • Contact Centre Consultant

    Amway

    - 6 years

    Cape Town, Western Cape, South Africa

    • Administration
    • Customer service
    • Attending marketing events, network seminars and
    product launch functions
    • Computer programs used: Oracle, Magic and AS400

  • Quality Specialist

    Mangoo 5

    - 11 months

    Cape Town, Western Cape, South Africa

    • Assessing calls
    • Quality feedback
    • Coaching and administration
    References available on request
    Discovery Health • December 2005 - October 2007
    Service Specialist Consultant
    • Customer service
    • Administration
    • Customer relations manager assistant

  • Service Specialist Consultant

    Discovery Health

    - 1 year 11 months

    Cape Town, Western Cape, South Africa

    • Customer service
    • Administration
    • Customer relations manager assistant

  • DirectAxis Graphic

    Insurance Broker

    DirectAxis

    - 5 months

    Cape Town, Western Cape, South Africa

    • Broker consultant
    • Marketing insurance policies & underwriting insurance
    policies

Education

  • Cape Town Peninsula University of Technology

    Bachelor's degree Marketing/Marketing Management, General

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