At MCN, we believe in the power of brave ideas to make a positive impact. A few weeks ago, we hosted the founder of The Arctic Challenge, Toby Gregory - The Arctic Challenge Gregory - The Arctic Challenge before he and two other UAE residents, Orlagh Dempsey and Andy Savill, CMM set off on their journey across the Arctic Ocean: a 1,500km row, in an 8-meter boat with no motor, sails or engine. A groundbreaking voyage, set to achieve historic feats and act as a call to action for protecting our planet - to combat plastic pollution, advance scientific knowledge and inspire the next generation. The completion of their row only marks the beginning - so far, the team have engaged with over 60 schools and 200,000 students, with the goal of reaching 1 million students globally, by the end of November. MCN agencies Jack Morton Worldwide, Current Global MENAT and FP7 McCann (McCann Content Studios) are proud to have supported throughout The Arctic Challenge. Here are a few additional snapshots of their journey and the impact they’re making. #ArcticChallenge #Sustainability #OceanConservation #ClimateAction #BraveIdeas #MCNImpact
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