Advertiser user guide for Self-serve

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Beta product

This product is currently in beta. It may not be available to all Kevel customers, and features described may change before the product is generally available.

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This is publisher-facing documentation

Because every Kevel Self-serve instance is uniquely customized to the publisher's branding and use case, exact Self-serve functionality will vary from publisher to publisher.

For this reason, Kevel does not provide advertiser-facing documentation for your advertisers to use. However, these pages can be used as a starting point for providing your own educational materials for your advertisers.

Advertiser access to your self-serve tool allows users to view data for their ad campaigns, view campaign performance details, and – depending on their permissions and your Self-serve tool settings – create and edit campaigns.

The pages in this section describe how to use the Self-serve tool for advertisers. Note that advertiser capabilities will vary based on the settings of your customized Self-serve version.

As a publisher user, you can operate your Self-serve tool as if you were an advertiser with Admin View Settings.

In this section:

• How advertisers can access your Self-serve
• Using the dashboard - a dashboard showing an overview of campaign performance
• Campaign reports to drill deeper into the settings of campaigns set up in Self-serve, and performance metrics for campaigns created in Self-serve and outside of Self-serve
• Campaign manager - A list of all campaigns created in Self-serve
• Creating a campaign