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KBC 16: 'Cheelgadi' for aeroplane is the new cool word. Thanks to Amitabh Bachchan
Amitabh Bachchan has introduced the term 'cheelgadi' for aeroplane on Kaun Banega Crorepati Season 16. The megastar praised a contestant's father for coining the term, stating it should be added to the dictionary. Bachchan's endorsement has made 'cheelgadi' a trending topic. He remains busy with upcoming films like Vettaiyan, featuring Rajinikanth.
WhatsApp getting AI assistants for small companies to customise ads
After disrupting the SMS channel, WhatsApp is piloting calling functionality for large enterprises, which could cause a channel shift from IVR telephony currently used for customer services.
Ex-Google executive said goal was to 'crush' competition, trial evidence shows
The statements underscored the US Department of Justice's claim that Google has sought to monopolize markets for publisher ad servers and advertiser ad networks, and tried to dominate the market for ad exchanges which sit in the middle.
Festive spending to spur ad sales in 2nd half of 2024
Media agencies predict mid-to-high single digit ad revenue growth for the second half of 2024, driven by festive season spending. Brands are expected to spend nearly 50% to 55% of the annual ad expenditure during this period. The absence of major cricket events will benefit non-cricket entertainment properties.
iPhone 16 and iPhone 16 Plus features: A18 chip, new Action button, 48MP fusion camera. Check latest specs
iPhone 16 Features: Apple's recent "It's Glowtime" event in Cupertino introduced the iPhone 16, featuring the new Apple Intelligence AI. CEO Tim Cook highlighted its significance, stating it marks a new era for iPhones. The event underscored Apple's commitment to generative AI, promising a more intuitive digital assistant for users.
Dentsu looks to step up India play with tech, AI acquisitions
Japanese advertising giant Dentsu views India as crucial for its revenue potential and contributions to technology and innovation. The company is considering acquisitions in AI and tech sectors to support its growth strategy. Dentsu aims to leverage India's tech and creative talent, employing around 10,000 people in the country.
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Watch: Apple's first Macintosh ad starring Samir Soni goes viral. Nostalgic fans say 'technology has come a long way'
A 1996 Apple Macintosh advertisement featuring Bollywood actor Samir Soni has gone viral, capturing widespread attention online. The ad, recently shared by the Instagram account TV1 INDIA, showcases Soni confidently demonstrating his Macintosh's compatibility with Windows software in a corporate office setting. The commercial’s tagline, “Does more, costs less, it’s that simple,” resonates with viewers nostalgic for a time when Apple was marketed as both affordable and innovative.
Almost all our advertisers in India using products powered by AI: Meta Exec Nicola Mendelsohn
Meta AI is experiencing significant growth in India, with high engagement across Facebook, Instagram, and WhatsApp. Vice President Nicola Mendelsohn highlights the innovative use of AI in these platforms, particularly with Reels and WhatsApp's business applications. India leads in adopting Meta's large language model, LLaMA, and businesses are seeing substantial returns on AI-powered advertising investments.
DailyHunt parent VerSe acquires digital marketing solutions firm Valueleaf
VerSe Innovation, parent company of DailyHunt and short-video platform Josh, acquired digital marketing solutions company Valueleaf in a cash-and-stock deal. VerSe cofounder Umang Bedi said this transaction will drive growth for the company and generate additional revenue of about $100 million.
Prabhas, Arshad Warsi controversy: Nani regrets his 'choice of words' against 'Munna Bhai' actor over 'joker' comment
Nani has expressed regret over his recent comments criticizing Arshad Warsi's review of Prabhas' performance in Kalki 2898 AD. Initially, Nani reacted strongly to Warsi’s remarks, calling them an attempt to gain publicity. However, after watching the full interview and reflecting on his own words, Nani admitted that his response was poorly chosen and blown out of proportion. He acknowledged that his comments were harsh due to a translation issue and his emotional defense of Prabhas.
'Kalki 2898 AD' dominates OTT charts: Prabhas's sci-fi epic hits No.1 spot. Where to watch different language versions
Kalki 2898 AD, starring Prabhas and directed by Nag Ashwin, has made a powerful impact both in theaters and on OTT platforms. After grossing over Rs 1100 crore globally, the film quickly climbed to the No. 1 spot on streaming charts, with the Hindi version available on Netflix and other regional versions on Amazon Prime Video. Featuring a stellar cast, including Amitabh Bachchan, Deepika Padukone, and Kamal Haasan, the film blends science fiction and mythology.
Kalki 2898 AD released on OTT: Where to watch Hindi, Telugu, Tamil, Kannada, Malayalam language versions
Kalki 2898 AD, the blockbuster sci-fi film starring Prabhas, Deepika Padukone, Amitabh Bachchan, and Kamal Haasan, is now available for streaming on OTT platforms. After a successful theatrical run, where it grossed over Rs 1100 crore worldwide, the film has been released on Netflix for its Hindi version, while Tamil, Telugu, Kannada, and Malayalam versions are available on Amazon Prime Video.
Bigg Boss emerges as 'big entertainer' for brands in Southern India
Bigg Boss: A recent study by Unomer Technologies highlighted the significant impact of advertising on Bigg Boss Tamil and Malayalam for India Inc. Brands saw a 57% increase in top-of-mind awareness, 26% in consideration, and 33% in purchase intent among regular viewers. The show attracted 50 sponsors and 200 advertisers, accumulating 150 billion minutes of viewership and reaching 170 million viewers.
Preventing misleading claims: Ads for diabetes, oncology drugs may need approval
The government is looking to regulate advertisements for anti-diabetes, sex hormone, and oncology drugs by amending the Drugs and Cosmetics Rules, 1945. Proposed changes include requiring prior approval for advertising Schedule G drugs. Public feedback is being solicited for the next 45 days.
Patanjali misleading ads case: SC calls for resolution on advertisement industry issues
The Supreme Court on Tuesday instructed the Ministry of Information and Broadcasting to meet with various stakeholders in the advertisement industry to address issues stemming from earlier orders requiring self-declaration on ads. The court specified that recommendations should be filed within three weeks.
Hyperlocal tastes, identities get more and more play in Indian advertising
The marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for culturally rooted stories over pan-India narratives.
Govt eases mandate on self-declaration for ads
The ministry now requires self-declaration certificates only for food and health ads, simplifying the process for advertisers. This change, particularly beneficial for digital advertising, precedes a significant July 9 court hearing.
India’s T20 cricket world cup victory likely to boost ad revenue
India won the T-20 Cricket World Cup after 13 years, boosting cricket's revenue potential. Disney Star, the official media rights holder, expected $2.2 billion in advertising revenue. The game, blending US-style marketing with Bollywood glamour, saw high ad prices. The tournament, held partly in the US, ended with a dramatic final. Legends Rohit Sharma and Virat Kohli retired from T-20 cricket after the victory.
India in T20 World Cup final, Disney Star hikes ad rates
Star Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹13-26 lakh per 10-second slots for India and knockout games. The average ad rate for all 55 matches of the tournament works out at ₹6.5-7 lakh due to lower than expected demand from advertisers.
Digital media growth to take Indian ad market size to Rs 1.2 lk cr in 2024
The Indian advertising market is predicted to grow 11.8% in 2024, reaching ₹1,22,155 crore, primarily driven by digital media. Traditional media ad revenue is expected to grow 8.4% to ₹64,398 crore, while digital media is expected to grow faster at almost 16% to reach ₹57,757 crore. India's traditional media market share is twice that of global and APAC size. However, digital's share of total ad spends could reach 50% by 2026.
As new ad regime dawns, cos make over 5K avowals
Marketers in India have started implementing the self-declaration certificate (SDC) mandate for new ads since June 18. The ministry of information and broadcasting (MIB) directive mandated that all new print, TV, digital, and radio ads must have an SDC generated through the Broadcast Seva portal for TV and radio and the PCI for print and digital ads from June 18. While the SDC mandate is challenging for advertisers, it will not hinder the rollout of new ads. Brand marketers have generated over 5,000 SDCs for new print and internet ads through the Press Council of India's website.
Disney+ Hotstar introduces pause ads on CTV
Disney+ Hotstar introduced 'pause ads' exclusively for its Connected TV feed, making it the first platform in the country to offer this feature. The move aligns with their commitment to innovative advertising solutions Early adopters include Marico, Mondelez, and ITC, with positive feedback from users pausing content multiple times daily for short durations. The feature will integrate ads into user-initiated breaks to enhance brand engagement without disrupting viewing experience.
SC mandate may halt fresh Ad releases
The Advertising Standards Council of India (ASCI) has urged advertisers and broadcasters to refrain from releasing new advertisements between June 18 and July 9, awaiting clarity from the Supreme Court on the self-declaration certificate (SDC) mandate. The Ministry of Information and Broadcasting (MIB) has instructed advertisers to submit SDCs before publishing, airing, or displaying new ads from June 18 onwards. Existing advertisements can continue to run, as SDCs are only required for new ads.
MIB calls meeting of media and ad bodies to discuss self-declarations
The Ministry of Information and Broadcasting (MIB) has called a meeting of media and ad industry bodies to discuss the issue of advertisers giving self-declaration certificates (SDCs) for broadcasting and publishing ads on TV, print, digital, and radio from June 18. SDCs will be given to broadcasters and publishers as proof at the time of issuing ads, certifying that their ads do not contain misleading claims and comply with regulatory guidelines.
I&B Ministry calls for self-declaration before ad release
The ministry has introduced a new feature on its Broadcast Seva portal for TV and radio ads and on PCI's portal for print and digital ads, which will allow advertisers and their agencies to submit a certificate signed by an authorised representative. While directing all broadcasters, publishers, and advertisers to follow the directive diligently, the MIB said that the portal will be activated on June 4.
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Advertisers in a state of doubt over T20 World Cup
Advertisers are grappling with whether to put their money solely on India's matches, particularly the eagerly awaited clash with Pakistan, or buy non-India games as Disney Star strives to sell a bulk of its ICC Men's T20 World Cup TV ad inventory.
TV broadcasters hope ad revenues to bounce back in FY25, expect flat or degrowth in FY24
Top broadcasters like Star India, Sony Pictures Networks India, Zee Entertainment, and Sun TV Network saw ad revenue remaining flat or shrunk in FY24 due to the exit of new-age advertising and the shift of ad dollars to digital due to free cricket streaming by JioCinema and Disney+ Hotstar.
How Google and Meta's Ad transparency reports reveal—and conceal—political Ad spend
Despite abundant data, Google and Meta’s ad transparency reports often obscure more than they reveal. While intended to enhance transparency, critics argue they create an illusion of openness, complicating the analysis of political ads and raising concerns about content moderation.
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