ADVERTISING AGENCY
Reliance, Disney may offer 2-year ad rate freeze to secure CCI nod
RIL and Disney, which are seeking to complete the merger by October, have been scouting for ways to assuage the regulator's concerns about the potential impact of the merger on the Indian media and entertainment (M&E) industry.
Indian OTT universe grew 14% to 547 million in 2024: Ormax
According to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. SVOD saw a slight decline. India has 99.6 million active paid subscriptions with fewer platforms per user. Smartphones remain the dominant device for viewing content.
Hollywood union strikes deal for advertisers to replicate actors' voices with AI
The SAG-AFTRA union has finalized a deal with Narrativ, enabling actors to license AI-generated voice replicas for advertisements. This agreement ensures actors get paid fairly and have control over their digital voices. This initiative responds to rising concerns about AI and voice imitation, highlighted by recent Hollywood strikes and legal discussions.
Indian athletes step up fight against publicity rights violations by brands
Indian Olympic athletes, PR Sreejesh and Manu Bhaker among others, are pursuing legal action against brands for unauthorized use of their names and images. Sports marketing agencies demand compensation, following the precedent set by cricketers like Sachin Tendulkar. This trend emphasizes the importance of rightful endorsement practices.
Vertoz delivers strong start to Q1 FY25: Revenue and EBITDA at all-time highs, PAT sees 61.94% growth
Vertoz Limited achieved remarkable growth in Q1 FY25, with revenue rising by 77.40% year-over-year to Rs 60.17 crore and a 127.85% increase in EBITDA. Key campaigns included Himalaya’s influencer campaign and a Zomato coupon campaign for Happilo. Profit After Tax increased by 61.94%.
Prasar Bharati seeks to onboard private satellite TV channels on its OTT platform
Prasar Bharati is inviting applications from TV broadcasters to stream their linear TV channels on its upcoming over-the-top (OTT) platform for one year. Interested parties must submit their applications by August 12.
- Go To Page 1
Brands play up Olympic stars’ mettle, not medals, for deals
A record number of brands are showing interest in India’s top athletes for the Paris Olympics, including shooter Manu Bhaker, shuttler Lakshya Sen, archer Deepika Kumari, and hockey captain Harmanpreet Singh. These brands are keen to sign them up, not necessarily waiting for them to win medals. This trend has picked up over the past week, influenced by social media trends and legal scrutiny over non-sponsors using Olympians' images, according to industry executives.
Misleading ads: Ayush ministry should set up dashboard to make details of complaints public, says SC
A bench of Justice Hima Kohli and Justice Sandeep Mehta was hearing a plea filed by the Indian Medical Association (IMA) alleging a smear campaign by Patanjali Ayurved Ltd against the Covid vaccination drive and modern systems of medicine.
How do you solve a problem like Elon?
Linda Yaccarino, the CEO of X, faced challenges in reviving the company's advertising business alongside Elon Musk. Efforts to attract high-profile figures, like Don Lemon, often clashed with Musk's erratic behavior. Despite Musk's frequent disruptions, Yaccarino remained dedicated to maintaining advertiser relationships and managing internal crises. Instances included combating hate speech and ensuring a stable business environment. Yaccarino continues striving to align the company's vision with market demands.
GCPL invests over Rs 1,000 cr on advertising in FY24
Raymond Consumer Care, which it acquired in April last year from the Singhania family with brands like Park Avenue and KamaSutra, has reduced 550 SKUs to just 100, he said. "On people, we also reduced the number of managers overall by creating larger, richer roles and introducing more modern tools. So, we have actually physically reduced in size despite our growth," he said.
Badtime stories: Users wary of cognitive dissonance and emotional turmoil Instagram Stories put them through
In 2016, when Instagram launched Stories — a version of Snapchat’s offering with the same name — it was a gentler, kinder world. So, having “Stories [that] allow you to share everyday moments and grow closer to the people and interests you care about” — as Instagram describes the feature on its ‘About’ page — probably seemed harmless.
SC asks I&B min to hold talks with advertisers on self-declaration issue
The Supreme Court instructed the Centre to consult media stakeholders on ad issues. Justices Hima Kohli and Sandeep Mehta required recommendations within three weeks. Entities like the Advertising Agencies Association sought intervention. Patanjali Ayurved ceased selling 14 products after Uttarakhand suspended their licenses. Advertisers were required to submit self-declarations on the Broadcast Seva Portal.
Patanjali misleading ads case: SC calls for resolution on advertisement industry issues
The Supreme Court on Tuesday instructed the Ministry of Information and Broadcasting to meet with various stakeholders in the advertisement industry to address issues stemming from earlier orders requiring self-declaration on ads. The court specified that recommendations should be filed within three weeks.
Govt eases mandate on self-declaration for ads
The ministry now requires self-declaration certificates only for food and health ads, simplifying the process for advertisers. This change, particularly beneficial for digital advertising, precedes a significant July 9 court hearing.
It's about can, not Cannes
The Pritzker Architecture Prize - 'Nobel Prize of architecture' - for instance, celebrates living structures, not scintillating sketches. Michelin stars are awarded to restaurants who deliver outstanding food daily and are reviewed yearly, not a one-time gastronomical creation. Oscars, Grammys, Emmys and Tonys are earned by scalable appreciation, not just conceptual craft.
As new ad regime dawns, cos make over 5K avowals
Marketers in India have started implementing the self-declaration certificate (SDC) mandate for new ads since June 18. The ministry of information and broadcasting (MIB) directive mandated that all new print, TV, digital, and radio ads must have an SDC generated through the Broadcast Seva portal for TV and radio and the PCI for print and digital ads from June 18. While the SDC mandate is challenging for advertisers, it will not hinder the rollout of new ads. Brand marketers have generated over 5,000 SDCs for new print and internet ads through the Press Council of India's website.
MIB calls meeting of media and ad bodies to discuss self-declarations
The Ministry of Information and Broadcasting (MIB) has called a meeting of media and ad industry bodies to discuss the issue of advertisers giving self-declaration certificates (SDCs) for broadcasting and publishing ads on TV, print, digital, and radio from June 18. SDCs will be given to broadcasters and publishers as proof at the time of issuing ads, certifying that their ads do not contain misleading claims and comply with regulatory guidelines.
I&B Ministry calls for self-declaration before ad release
The ministry has introduced a new feature on its Broadcast Seva portal for TV and radio ads and on PCI's portal for print and digital ads, which will allow advertisers and their agencies to submit a certificate signed by an authorised representative. While directing all broadcasters, publishers, and advertisers to follow the directive diligently, the MIB said that the portal will be activated on June 4.
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
Disney+ Hotstar unveils a revamped platform to tap advertisement money
Disney+ Hotstar has launched a new version of its self-serve platform ahead of the ICC Men’s T20 World Cup 2024. The upgraded platform offers seamless ad experiences in five languages. The platform offers end-to-end automation and a campaign setup process of less than three hours. It supports ads for live sports and entertainment. It will give incentives for first-time advertisers, making it accessible and efficient for businesses of all sizes.
After billboard collapse, BMC to take down remaining hoardings on GRP land
BMC to remove hoardings at Chheda Nagar after 14 deaths at Ghatkopar petrol pump; case filed against M/s Ego Media Private Limited; hoardings on Eastern Express Highway; BMC lacks demolition equipment.
Veritaas Advertising IPO booked over 7x on Day 1; Indian Emulsifiers' issue near full subscription
The overall subscription of Veritaas Advertising stood at 7.69 times, driven by strong interest from retail investors.
Veritaas Advertising IPO opens today: Check issue size, price band, GMP and other details
Veritaas Advertising IPO GMP: Veritaas Advertising SME IPO opens to raise Rs 8.5 crore, offering shares at Rs 109-114. Proceeds to fund capital expenditure, lead managed by Horizon Management.
AI can be the ad factory at scale for advertisers: Meta exec
“We have always been about AI. It has been at the backbone of our feed since 2006 and we have had products for advertisers that have been leveraging AI. That’s how users get different things basis their interests,” said Arun Srinivas, director and head of the ads business (India) at Meta.
Misleading ads: Public figures must act responsibly while endorsing products, says SC
The Supreme Court has directed that advertisers and endorsers must act responsibly when endorsing consumer products, as they are equally responsible for issuing misleading advertisements. The court emphasized that advertisements must conform to the Cable Television Networks Rules, 1994, and should not offend morality, decency, or religious susceptibilities of subscribers. The court also urged the ministries concerned to set up a procedure to encourage consumers to lodge complaints regarding misleading advertisements.
IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?
Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate?
TV revenue growth may not meet H1 expectations
TV broadcasters in Mumbai anticipate sluggish revenue growth in the first half of 2024 due to a subdued ad market and restrictions on increasing channel prices during the general elections. While political advertising may provide relief, challenges persist with subscription revenue, digital competition, and sports broadcasting.
Viacom-Star merger will substantially reduce bargaining power, says advertising industry
The merger of Walt Disney's Indian media business with Reliance Industries' Viacom18 will create a dominant player in the Indian media industry. The merged entity will have over 70 channels from Star India, 38 TV channels from Viacom18, Jio Cinema, and Hotstar. It will control 75-80% of the Indian sports market in both linear TV and digital platforms.
Wondrlab acquires Polish digital agency
Wondrlab acquires WebTalk, a Polish agency, in a cash and equity deal. WebTalk receives a stake in Wondrlab, with undisclosed financial details. The acquisition benefits WebTalk clients by providing access to Wondrlab platforms. This is Wondrlab's fifth acquisition and the largest to date. Wondrlab plans to make 26 acquisitions, having raised $7 million. The company targets a revenue of Rs 200 crore and has launched its European hub. Jarek Ziebinski is appointed Chairman of the Supervisory Board of the European Hub.
Load More
