What is 'Marketing'

Marketing
Have you seen advertisement boards around you or emails and calls asking you to try a newly launched product or buy an insurance cover from them? Well, no matter how annoying we find these, all of these are part of marketing campaigns for a brand.
Marketing is an integral part of business, and with the cutthroat competition that exists in the business world, marketing has the power to make or break a venture.
Marketing involves a slew of steps. Through effective campaigns, the market is studied initially. From the surveys, the required services or products are presented to the consumers and strategies are prepared to increase the consumer base and boost sales to generate more revenues and leads.

What is marketing?
Marketing definition includes activities undertaken by a business establishment or an individual to promote their services and products. Marketing includes promotion, advertisement and selling products and services to the consumers.
Marketing is the key component of any venture and includes aspects like writing product descriptions, designing website pages, improving customer services, establishing business & market segments and conducting market research. Marketing involves strategies that aid in the growth of a business venture.

According to E. J. McCarthy, there are four P's that constitute marketing
Product: Product is the root of marketing. It refers to the product or service that the venture wishes to offer its customer. Before preparing a campaign for a product, a marketer should know about the nitty-gritty of the product, how the product can be used, how it can be beneficial for the consumer and so forth. The product should be answered to consumer demand or market availability.
Price: Price is the other P of marketing. It refers to the selling price of the product. Factors like unit cost price, distribution expenses and marketing costs play an important factor when deciding the product's price. Prices from the competition companies and consumer demand also weigh in a while deciding on the product.
Place: Another P of the marketing is place. It refers to the distribution of the product. The product can be sold through the physical forefront or online.
Promotion: The last P of marketing is promotions or integrated marketing communication campaigns. Advertisement, selling, public relations, direct marketing, sales promotions, guerilla marketing and sponsorships are included in promotions.
Types of marketing
Blog Marketing: Gone are the days when blogs were associated with individual writers. Nowadays, blog marketing involves promoting products by brands for potential customers who use the internet to obtain information.
Internet Marketing: The Internet is used by people across the globe. Therefore, having a strong internet presence or heavy internet marketing is required to aid the growth of a business.
Print Marketing: Newspapers and magazines have a huge reader base, so print marketing is highly beneficial for a business venture. Business establishments and individuals sponsor articles, photographs and ads that will help in catching the attention of the millions.
Search Engine Marketing: Based on the concept of pay-per-click, brands pay search engines to place links to their pages and business ventures above other competing brands. A search engine optimization (SEO) process, which includes optimizing the content on websites to boost traffic to their site, is another method of search engine marketing.
Social Media Marketing: Social Media platforms are used by thousands of people, so having a strong media platform plays a very important role in boosting sales. Platforms like Instagram, Linkedin, Facebook, and Twitter help create impressions on customers and help in increasing the consumer base.
Video Marketing: Video Marketing recently got popularized as it is quite entertaining to use videos of different formats for the audience and boost sales.

Benefits of Marketing
Generating brand awareness: Marketing helps increase the consumers' acquaintance with brands' motives and products. Marketing helps in bridging a loyal customer base.
Generation of traffic: Different methods of online marketing helps in the generation of traffic and leads, which increases the brand's sales in the long run.
Increases revenue: Through website optimization, creating email campaigns and regulating marketing strategies, brands increase revenue and sales.
Developing Trust: It has been observed that brands with strong marketing campaigns and internet presence aids in building trust, which leads to increased purchases and loyal consumers.
Tracks metrics: Studying the market and business of a brand, in general, is important when developing marketing campaigns. Therefore, tracking metrics helps check the brand's progress and adapt marketing strategies accordingly to optimize sales.

Objectives of Marketing
Marketing increases brand awareness among the target audience and aids brand visibility while roping in new consumers.
Strong marketing campaigns help in increasing market share. The business world is strongly competitive, and these marketing campaigns help in boosting the market shares.
Marketing is strongly based on market research, and one of the primary objectives of marketing is to launch products and services based on the market's needs and improve return on investments strategically.
Marketing helps challenge the brand to expand the business and get introduced to new local, national and international markets, With a positive marketing plan can boost business profits and optimize the conversion funnel.
The most obvious objective of marketing is to boost sales, increase customer loyalty, and capture new leads.

What are some of the popular types of marketing?
The popular types of marketing are:-
Business to Business (B2B) marketing: B2B marketing involves targeting other businesses. This includes supplying other companies with services and products. The goods sent are known as industrial goods.
Directly to consumers: Also known as B2C marketing, the marketing strategy involves direct campaigns targeting individuals who have already consumed their products.
B2B + B2C marketing: A form of integrated marketing strategy that equally focuses on developing strong relationships with their consumers and other businesses.
Recruitment marketing: This marketing involves tools and strategies to engage and attract talent to join the organization.

What includes in marketing strategies?
Marketing strategy includes:-
Understanding Of customers
Analyzing market and competition
Determining marketing campaigns
Providing a budget
Exciting plans

What are the ideal skills of a marketer?
Marketers should have the following skill:-
Excellent communication and organization skills
Excellent time management
Appropriate technical skills

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