SPONSORSHIP
PKL franchises bet on strong sponsorship revenue growth
The franchises cite PKL's consistent audience growth and low entry barrier in terms of cost compared to the Indian Premier League as evidence of its effectiveness in brand building. PKL's TV reach has jumped to 245 million in season 10, up from 222 million in season 9 and 189 million in season 8.
BCCI earned over Rs 5,000 crore extra from IPL 2023
The BCCI recorded a ₹5,120 crore surplus from IPL 2023, marking a 116% rise from the previous year. Total income surged to ₹11,769 crore, mainly due to new media rights deals. The board's media rights income alone amounted to ₹8,744 crore. The Women's Premier League generated a surplus of ₹377 crore in its debut year.
Why NASCAR teams are hiring former college athletes
D.J. Twitty, a former college football player, joined Hendrick Motorsports' pit crew combine, reflecting a trend where ex-football athletes are recruited for NASCAR teams. These athletes are valued for their agility and speed, essential for quick pit stops. Teams invest in advanced training facilities and competitive salaries to ensure top pit crew performance.
BCCI may retain 74-match format for IPL 2025: Jay Shah
The BCCI was likely to retain a 74-match format for IPL 2025, though media rights contracts envisaged an 84-match expansion. Jay Shah emphasized that increasing matches was optional. Media rights holders preferred 74 matches to avoid viewer fatigue. Franchises favored more matches for revenue growth. Decisions are under consideration.
Will this women-dominated sport rise to popularity in the 2032 Brisbane Olympics after 50 years? Here's what you should know
The recently concluded Paris Olympics 2024 has seen a plethora of events, where countries like China, Japan, USA, host nation France, and others, have battled it out for glory. As the Olympic action in Paris ended, the countdown for the next editions of the Summer Games have begun and one particular sport, netball, which will be seen in the 2032 Brisbane Games, is currently a hot topic of discussion at the moment.
India is not even in the ring in the Olympics bout with China. But why?
India lags behind in Olympic golds, with only 10 compared to China’s 303. Despite being the world's fifth-largest economy, India brought home just six medals from the 2024 Paris Olympics, winning no golds. Lack of investment and governance issues contribute to this disparity. To compete globally, India needs substantial investment in infrastructure and athlete development, following China's comprehensive approach.
- Go To Page 1
It's a gold for sponsors at Paris Olympics
Olympic sponsors saw a significant branding boost from the Paris Games after the Tokyo event's disruptions. The French capital attracted 11.3 million visitors, including 1.5 million from overseas. Airbnb reported 430,000 guests, while Delta Air Lines, Eli Lilly, and Visa noted beneficial impacts from their sponsorship deals, highlighting successful outcomes.
Amid transfer battle, Nico Williams signs sponsorship deal with this huge brand, all you need to know
There is a massive transfer battle going on in the case of Spanish star Nico Williams, and there are strong rumors of him joining Barcelona. However, amid all this he has already signed a major brand deal with Nike, one of the largest sporting goods manufacturer in the globe. What does it mean for his future at Barcelona?
Brands run, lift, reach for Olympic stars
Indian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates with Coca-Cola and Omega. IOA's revenue doubled to ₹50 crore. Short video reels cost ₹2-6 lakh. Athletes Neeraj Chopra, PV Sindhu, and PR Sreejesh feature. Involvement from Bharat Petroleum, Aditya Birla, Amul, and Puma's gear for 40 athletes.
NCLT admits BCCI's plea seeking insolvency proceedings against Byju's
The NCLT said Byju's has a debt and a default in payment: all the ingredients for admitting the edtech into insolvency. BCCI had moved the tribunal for initiation of an insolvency petition last September against the edtech firm, claiming a default in payment amounting to Rs 158 crore.
Jude Bellingham projected to become football's top earners, surpassing Kylian Mbappe, all you need to know
Jude Bellingham's huge net worth and amassed wealth can cross the likes of Kylian Mbappe and other leading football stars in coming days, according to reports. Bellingham's move to Real Madrid has been monumental in his increasing net worth, both for him and his girlfriend.
Canada's Quebec introduces cap on family sponsorship applications
Quebec has introduced a limit on family sponsorship applications, effective until June 25, 2026. The cap imposes a limit of 13,000 applications, with specific allocations for different categories. Out of the total, 10,400 applications are reserved for spouses, common-law partners, and dependent children aged 18 and above.
Aditya Birla Capital to sponsor Indian team at Paris Olympics 2024
Aditya Birla Capital has partnered with the Indian Olympic Association as the Official Sponsor of Team India at the Paris Olympics 2024. The partnership includes launching a marketing campaign featuring India’s leading athletes and brand activations to generate nationwide support for the Indian Olympic contingent.
Accenture inks three-year sponsorship deal with MI New York
Accenture has partnered with MI New York, the Major League Cricket Champions, to enhance performance on and off the field using digital services and consulting expertise. The partnership includes displaying the Accenture logo on MI New York jerseys.
Over 40 pc ads in Cricket World Cup 2023 promoted smokeless tobacco brands: Study
According to the study conducted by a group of experts from the Indian Council of Medical Research (ICMR) and Vital Strategies, of the total 41.3 per cent surrogate advertisements of smokeless tobacco (SLT) brands, 39.9 per cent were telecast during India's matches and 37.8 per cent during matches featuring one or both teams from South Asia (Afghanistan, Bangladesh, Pakistan and Sri Lanka).
BCCI signs IPL sponsorship deal with Wonder Cement worth Rs 250 crore
BCCI signs Wonder Cement as IPL's official umpire partner, replacing Paytm. Wonder Cement's Rs 250 crore deal spans IPL 2024-2028. It joins Tata Sons, My11Circle, AngelOne, RuPay, and Ceat in IPL sponsorship. The deal enhances Wonder Cement's nationwide brand exposure. The RK Group's cement business records strong financials and significant North Indian presence.
IPL insurance claims hit Rs 150 crore
This year, the tournament took Rs 10,000 crore insurance cover from New India Insurance, National Insurance, and United Insurance, insuring against revenue losses from events like rain cancellations. Matches between Gujarat Titans and Kolkata Knight Riders, Rajasthan Royals and KKR, and Sunrisers Hyderabad and Gujarat Titans, were affected due to rains.
IPL: Incredibly Popular League
The IPL has become a global phenomenon since its inception in 2008, growing in stature and popularity with each passing season. Its success lies in its ability to deliver high-octane entertainment within a cricketing framework that appeals to both purists and casual fans alike. The T20 format ensures fast-paced action, while the inclusion of international stars creates a sense of spectacle and rivalry in every match.
Nandini’s partnership with T20 world cup will help dairy brand in global market, says Karnataka CM Siddaramaiah
The Karnataka Cooperative Milk Federation (KMF) has partnered with the Scotland and Ireland cricket teams, which Chief Minister Siddaramaiah believes will boost the global presence of the Nandini brand. This partnership was revealed as Cricket Scotland unveiled their jersey featuring Nandini's name for the ICC Men’s T20 World Cup. Siddaramaiah expressed delight in Nandini securing sponsorship for these teams, highlighting its existing popularity in countries like Malaysia, Vietnam, Singapore, UAE, and the USA.
As 'Nandini' sponsors T20 WC teams, Siddaramaiah says 'will take co-op brand to the world'
The Karnataka-based Nandini dairy brand has been announced as the official sponsor of the Scotland cricket team in the upcoming T20 World Cup in the US. Chief Minister Siddaramaiah praised the move as a significant step in making Nandini a global brand. The company, known in countries like Malaysia, Vietnam, Singapore, USA, Dubai, UAE, and UAE, is the second largest dairy co-operative in South India. KMF has 16 Milk Unions covering all districts of Karnataka.
IPL washout spurs potential insurance claims of Rs 50-60 crore
The rain-induced washout of the Gujarat Titans versus Kolkata Knight Riders match on Monday has sparked concerns about revenue losses, leading sponsors and franchise owners to contemplate submitting claims to insurance providers. For this year's Indian Premier League (IPL), insurance coverage totaling Rs. 10,000 crore was procured from insurers such as New India Assurance, National Insurance Company, and United Insurance.
Pad up, there's a brand new deal street in town
Cricketers have signed at least half a dozen endorsement, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen, and Emcure Pharmaceuticals. Virat Kohli has collaborated with Philips for a limited-edition, co-designed beard trimmer, while Yashasvi Jaiswal has been signed by wearables brand boAt.
IPL: Gujarat Titans onboards 30 sponsors for IPL 2024 as run continues for profitability
Gujarat Titans, owned by CVC Capital Partners, has attracted 30 sponsors for the IPL 2024 season, aiming to enhance profitability and brand value. With 17 existing partners and 13 new ones, they anticipate a 24% increase in sponsorship revenue, targeting Rs 90 crore.
Punjab Kings eyes 8-10% increase in sponsorship revenue
The franchise has roped in Dream11 as the title sponsor, replacing EbixCash. KentRO, BKT Tyres, Jio, Hindware, and All Seasons are the principal sponsors. It also has partners like Astral Pipes, Lava Mobile, Avon Cycles, Timex, Dazller, Campa Cola, Advance Laminates, Polaroid, and FanCode.
Mumbai Indians hit another century in brand new season
The franchise has achieved a 20% increase in IPL sponsorship revenues in 2024, following a record haul of more than Rs 100 crore in 2023. "We continue to assert sponsorship dominance as we build momentum both on and off the field," the spokesperson said, adding, "We have recorded the best commercial year in the last 17 years of the IPL."
'WPL could earn up to Rs 125 cr in sponsorships'
The Women's Premier League (WPL) is predicted to generate up to Rs 125 crore in sponsorship revenues for the Board of Control for Cricket in India (BCCI) and its five teams. Central sponsorships could generate Rs 50 crore, while team sponsorships could earn Rs 50-65 crore. Experts suggest that team sponsorship revenue could be higher due to better performance. The WPL franchises include Delhi Capitals, Gujarat Giants, Mumbai Indians, Royal Challengers Bangalore, and UP Warriorz.
BCCI sells four IPL sponsorship slots for Rs 1,485 crore
The board managed to sell three of the six associate partnership slots on offer to fantasy sports platform My11Circle, payment service system RuPay, and online stock trading firm Angel One, one of the people quoted above said on condition of anonymity.
Tata Sons retains IPL title sponsorship rights for five years
Industry sources have attributed subdued interest in IPL title sponsorship rights to the right-to-match clause which had confused many prospective bidders. BCCI had also recommended bidders apply for 84 and 94 matches at base prices of Rs 375 crore and Rs 400 crore, respectively. Experts say that the IPL title rights holder will have to pay a sponsorship fee based on their bid amount for 84 and 94 games.
Aditya Birla Group bids for IPL rights; Tata has right to match
Tata Sons and the Board of Control for Cricket in India (BCCI) are competing for the Indian Premier League (IPL) title sponsorship rights. Aditya Birla Group (ABG) was the sole bidder, but Tata Sons has the right to match the winning bid. ABG made an offer slightly higher than the base price. Tata Sons have until January 19 to match the bid. The IPL title sponsorship rights are highly sought after due to the significant exposure the event offers.
Load More
