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HowTo.tv

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HowTo.tv
Screenshot of HowTo.tv's homepage
Type of businessLimited liability company
Type of site
Video hosting service
Headquarters,
United Kingdom
URLwww.howto.tv
LaunchedJune 4, 2007; 17 years ago (2007-06-04)
Current statusDefunct

HowTo.tv was a video website that hosted instructional, brand-sponsored, videos on how to accomplish certain tasks, such as how to tie a tie or how to apply makeup. Users were able to view the videos directly on the website or download them to their mobile phone or iPod.[citation needed]

Background

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HowTo.tv founders argue that instructional videos are a more efficient way to reach to customers than traditional advertising.

Thus, founder Howard Kosky told The Guardian, "the only people we would expect to go and view how to repair a bicycle puncture will be those people who have a bicycle and have a puncture, for a company like Halfords that's a very, very highly indexed pound as invested as there's zero wastage."[1]

Affiliations

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L'Oréal, Wilkinson Sword, RWE npower,[2][3] among others showcased their videos on HowTo.tv.

The company also conducted marketing research.[4]

References

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  1. ^ Allen, Katie (4 June 2007). "How-to-films get ahead in web advertising". The Guardian.
  2. ^ "Npower reveals Wallace & Gromit TV ad". Marketing Week. 23 March 2009.
  3. ^ "DIY Silicone Beaded Teether: A Step-by-Step Guide". 4 February 2023.
  4. ^ "HowTo.tv hits out at intrusive online ads". Marketing Week. 1 July 2008.