SMS Marketing Platform for the Entertainment Industry
Musicians, actors, producers, and artists know how vital stellar marketing is in the entertainment industry. From promoting a tour to releasing new work, Subtext connects you directly with your most loyal fans. Turn casual consumers into diehard fans for life with strategic two-way SMS engagement.
Promote New Projects
Spark interest and build hype. To drop hints about her new single and album Humble Quest, Maren Morris used Subtext to launch her “Humble Quest Hotline”—even dropping new merch touting her hotline number. Promising exclusive information and content, Maren grew her Subtext audience quickly, allowing her to easily market her album and tour to her biggest fans, all over text.
Nourish Fan Armies
Cultivate your own community. A decade after her hit single Call Me Maybe, Carly Rae Jepsen used Subtext as a component of a multi-platform campaign celebrating the song that launched her career. Staying true to the song, fans could call her personal CMM Subtext number and listen to a customized voicemail recording. With a direct line to her fans, Carly uses text campaigns to promote merch, tour dates, and, most importantly, deepen fan connections.
Propel Your Career
Build your own publicity. With tactics from his own promotion playbook, rising hip hop star Unghetto Mathieu uses Subtext to announce new tracks and drive meaningful fan interactions across social channels. With clear CTAs for subscribers, he’s able to drive album streams and reach an engaged mobile audience, cultivating the ultimate summit for musicians: fans who rally for your work.
Engage Fans
Start a dialogue with your supporters. For artist and TikTok star ROSIE, her loyal “Rosebuds” fan base is everything. Swamped by social DMs, she used Subtext to streamline her fan conversations. With quick, simple SMS strategies, ROSIE achieved a host response rate of over 50%, fostering authentic engagement with her Rosebuds in one-to-one and one-to-many interactions at scale.
Why Subtext for Entertainers?
Subtext is the private, personal way to get back to doing what you love—sharing your art by connecting with your biggest fans.
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Strengthen your relationship with fans.Building direct relationships with your audience is critical. Exclusive updates, early access to new releases, exclusive merch links, behind-the-scenes looks, and more can keep fans engaged. Plus, offering celebrity messages to fans is a major incentive to keep the convo going. -
Connect through voice and audio features.Thinking outside the box is easy. Configuring your Subtext text line with audio and voicemail allows fans to call in for your exclusive voicemail or phone tree—packed with VIP content, like new single sneak peeks. Fans can even leave messages of their own, empowering artists to produce fan-generated content. -
Give fans more of what they want.Accommodating all your fans is no longer impossible. For many fans, texting celebrities and artists who know who they are is a dream come true. With easy-to-use audience tags and segmented messages, you can send targeted, personalized texts to select groups of subscribers based on unique criteria. -
Connect on your time.Marketing in the entertainment industry is a big task. Subtext’s automation features make text message marketing for musicians, actors, and artists simple and streamlined. We provide a seamless experience whether you schedule content for broadcasts or send SMS group messages in real time.
