Business & Tech
JAX Chamber: SANDLOT JAX Fitness Festival: Outside Is In
See the latest announcement from the JAX Chamber.
February 23, 2022
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JACKSONVILLE, Fla. — Sandlot Jax Fitness Festival is coming to Met Park this April 22-24. Intent: Let’s Turn Jacksonville, Florida into the Capital of the Fitness Universe.
Sandlot Jax is bringing together global trainers, brands, and thought leaders in health, wellness, fitness and technology for a big weekend of fitness and fun. There are activities for all interests and abilities.
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0% Virtual = Social Fitness Together in the real world.
● Experts in Mental, Physical and Social Health. Veterans, Civilians, #1 Best Selling Authors, CrossFit Games Champions, CEOs and business leaders, elite Special Operations soldiers, world class nutritionists, and skateboarders.
● Smart, health conscious ticket buyers are flying from all over to meet, listen to, and train with these leaders
● This is Jacksonville’s introduction to a global fitness stage
Our vision to turn Jax into the Capital of the Fitness Universe depends on creating a great environment for our partners to activate and have fun while they’re here. We want them to come back and keep coming back.
Example: John Hanke CEO, Niantic Inc. Creators of Pokémon GO Company Valuation: $9B, based out of San Francisco
In 2021, people walked over 6 billion kilometers using Niantic apps.
This is John’s first trip to Jacksonville.
● John is our keynote speaker Saturday night.
● Niantic is bringing a “Community Day” with all of their real world games over the Sandlot Jax weekend
● They want to do a bigger event here for 2023.
● When they launch Pokémon GO Fest in Chicago (pictured), they sell out 21,000 tickets and have an additional 180,000 players city-wide. Let’s bring that to Jax.
Our goal is to create the “South By Southwest” of Fitness.
● In 1987, the first SXSW was a counter culture music festival. It’s spread to media, film, technology, panels and conferences. It’s a city-wide takeover and attracts smart talent and business leaders at every level.
● Importantly, SXSW is also really fun.
Local business leaders committed to social fitness are challenged to put a corporate team together and encourage employees to participate. Teams can do the obstacle course and/or one of the 5K/10K/15K Scavenger hunts (walk, ruck, or run). You’ll receive recognition both digitally and on the grounds.
Day Passes for Saturday start at $99
With any questions, please contact:
Jason McCarthy
[email protected] Founder, GORUCK415 Pablo Ave #140Jax Beach, FL 32250202.340.8772 (cell)IG - Facebook - LinkedIn - PodcastCheck out our commitment: 1% for Those Who Serve
Jason & Emily McCarthy
Bolles Grads ‘97Jason: Army Special Forces VeteranEmily: Former CIA Case OfficerStarted GORUCK together in 2008. It produces 1,000 events/year with 35 full-time employees and $30MM/annual revenue (100% privately owned). HQ is in Jax Beach, Florida (est. 2008).
We have long-standing roots in Jacksonville and want to put this city even more on the map. To us, that has to start with a vibrant Downtown and global ambitions for our city.