Business & Tech
Rockville Buy Buy Baby Store To Celebrate Reopening On Saturday
After its corporate owner filed for chapter 11 bankruptcy earlier this year, buy buy Baby stores closed across the country.
ROCKVILLE, MD — Despite closing its doors last summer due to the financial woes of its corporate owner, Rockville's buy buy Baby store is set to reopen this Saturday.
In April, Bed Bath & Beyond, which owned buy buy Baby and Party City, filed for chapter 11 bankruptcy.
Baby goods retailer Dream on Me bought Buy Buy Baby’s intellectual property in June and announced plans to reopen 11 stores in the Northeast, Avish Dahiya, the company’s chief marketing officer, told CNBC in August. It was unclear at that time whether the Rockville locations was among the 11.
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“The best of everything baby is back!” said Pete Daleiden, CEO of buy buy BABY, in a release. “We are thrilled to welcome customers to our revamped stores for a first look at the latest and greatest curated assortment and an elevated shopping experience. Parents and caregivers can engage with their favorite brands and receive trusted expert advice to find the right product to make their parenting journey joyful and easier. We are holiday-ready and can’t wait to celebrate in style! While our team and celebration are small in scale, the excitement is BIG baby!”
On Saturday, from 1 p.m. to 4 p.m., the buy buy Baby store located at 1683 Rockville Pike will be hosting a celebration. Expectant parents and their friends are invited to try out baby gear and products, learn from baby and parenting experts, and create a dream registry. Snacks and beverages will also be served.
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Everyone who attends will be eligible to receive gift cards, win prizes, such strollers, car seats, breast pumps, and cribs, and go home with a gift bag.
“The future of buybuy BABY is bright, and our modest team is committed to ensuring that buybuy BABY remains the go-to destination for all parents, caregivers and families seeking thoughtfully designed and trusted, high-quality baby and toddler products, with exceptional customer service,” Daleiden said. “We are just getting started and are grateful for the time and opportunity to rebuild this iconic brand into a new and improved iteration. Stay tuned!”
More information about Saturday's celebration can be found online.
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