Basking Ridge Couple With Passion For Fitness Opens Second Location

BASKING RIDGE, NJ — Basking Ridge husband and wife duo Mohnish and Noor Wadhwani, who have a freakish passion for fitness, are expanding to open a second location of their store Athletifreak.

The luxury lifestyle brand will open a second brick-and-mortar store at the Menlo Park Mall in Edison in June.

The couple opened the first store at the Bridgewater Commons in November 2022. Read More: Basking Ridge Athletic Couple Embraces Inner Freak With New Store

The Menlo Park Mall location will offer customers the same apparel, accessories, and gear that Athletifreak is known for, along with a variety of in-store experiences and events.

"We're fired up about opening Brick Two, our second brick-and-mortar store at the Menlo Park Mall," said Mo and Noor Wadhwani, founders of Athletifreak. "There's been so much love from everyone that has discovered the brand and community at our first store in the Bridgewater Commons. As a community-based brand, our brick-and-mortar spaces aren't intended to be purely retail spaces. They are a gateway for guests to discover, engage, and become part of the AF Fam. Brick by brick we build, and we're excited to bring the Athletifreak brand and our Wicked AF energy to Menlo for an immersive, energetic, and inspiring experience."

The Menlo Park Mall location will feature a range of Athletifreak's signature products, including their exclusive AF Capsule Collection, which is a limited edition release on the 15th of every month.

In addition, the Menlo Park Mall location strives to serve as a center for fitness and wellness enthusiasts in the local community. The store organizes frequent community gatherings and workout sessions that emphasize different aspects of health and wellness.

Customers can stay up-to-date on the latest news and events by following Athletifreak on social media @athletifreak or visiting their website at athletifreak.com.

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