Boutique Fitness Club Opened By Local Lawyers, Moms In Basking Ridge

BASKING RIDGE, NJ — Alpha Fit Club(AFC) Basking Ridge has officially opened in Riverwalk Village on the border of Bridgewater.

The boutique fitness group is owned by Sara Carlesimo of Fanwood and Elizabeth Roseman of Florham Park, who met in a moms' group.

The pair had much in common. They were both mothers of newborns, both attorneys, and both had a passion for fitness. It was only natural for Carlesimo and Roseman to open Alpha Fit Club.

"Fitness has always been a passion and high priority of ours," said Carlesimo and Roseman.

Carlesimo, who is a lawyer and senior manager within the financial services industry, was a two-sport college athlete.

"I learned early on the importance of fitness training, both from a mental and physical standpoint. I carried my dedication and interest in fitness post college, training for triathlons as a release during and after law school," said Carlesimo.

Roseman is an executive compensation attorney that is now responsible for global HR compensation and benefits strategy for a financial services company.

"I’m also a former gymnast, personal trainer and documented super taster that loves food and happy hour," said Roseman. "Love challenging anyone to a walking handstand!"

Both said they wanted "to demonstrate to their children the importance of maintaining a healthy lifestyle and habits, including a consistent fitness routine."

Discussions to open a franchise location with AFC started about a year ago.

"When franchising discussions began last year, it was an immediate yes for us. To dedicate the time, equity, and trust in a business venture, having a mission and program that you believe in is critical. Alpha Fit Club has always been special to us and opening one of the first franchises has afforded us the opportunity to be a part of an exciting growth and expansion of a business that has been such an influential and important part of my life the last couple of years," said Carlesimo and Roseman.

A grand opening of the newly designed 4,000-square-foot studio in Basking Ridge was held this past Saturday. Constructed by Shoreline East Construction Corp, the studio is accompanied by full-service locker rooms, a collaboration space, and juice and snack bar.

This is the first franchise for Carlesimo and Roseman, their second AFC location is set to open in Princeton Shopping Center in February 2023.

Alpha Fit Club is a premier group fitness training program for all fitness levels. The circuit-style concept features a blend of total body strength training, coupled with high-intensity cardio. Members rotate through six stations in accountability packs of four people, challenging themselves for six minutes at each station.

Each station varies between cardio and strength, or a combination of the two, which can be scaled for any fitness level.

Members can access class schedules for booking via the alpha fit club app. More information on memberships, packages and class schedules can be found at alphafitclub.com/locations/basking-ridge or facebook.com/alphafitclub.baskingridge or instagram.com/alphafitclub.baskingridge.

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