2 Basking Ridge Moms Grow Passion Project To Empower Women Through Fashion

BASKING RIDGE, NJ — Juggling three kids each and full-time jobs, two Basking Ridge moms are following their passion to empower women through fashion.

Morgan Matarazzo and Elizabeth Vinhal recently opened a women's boutique called Camden Road above Ava's Ice Cream at 1 Henry St. in their hometown of Basking Ridge.

Matarazzo, who worked at Google, and Vinhal, who works at a family law firm, both have daughters of the same age and got to talking through the COVID pandemic about their passion and what they really enjoy outside of their corporate jobs.

"We both love fashion and finding a great piece of clothing," said Matarazzo.

However, Matarazzo and Vinhal found that a lot of boutiques weren't online or not in their price range.

That's when they decided to create an online women's boutique to "make women feel good at an affordable price."

It started as a pop-up to test their new venture and received great feedback.

Since then they started doing private shopping parties, charity functions, and women's night out events.

"We've learned since COVID, that women really love getting together because they were missing so much," said Vinhal. "Someone hosts a party with food and cocktails and they can just shop and connect. It's a way for women to get together and a way for us to immerse ourselves into the community."

During the private shopping parties, Camden Road brings in three to four racks of clothes - like a traveling roadshow. While there Matarazzo and Vinhal offer a personalized shopping experience for guests.

Seeing much success, the pair have decided to keep Camden Road at its current location to offer the community a personal experience and a way for shoppers to see the pieces in person.

They also offer fast delivery for shoppers to try something at home.

"It is really exciting as two women who have been in the workforce our whole lives. Now we are entering a phase of doing something we really love now. Transitioning our focus," said Vinhal.

The clothing offered at the boutique runs the gambit on the age from 25 to 75.

"Women want to feel comfortable. You are on the sidelines running around town but you still want to look cute and put together," said Matarazzo.

Camden Road is typically open Tuesday through Thursday from 11 a.m. to 2 p.m. They also offer flexible by offering private appointments for working women and moms.

"We are just two local women growing a passion project here and really enjoying the aspect of building a community of women," said Matarazzo.

For more information or to follow for store hours instagram.com/shopcamdenroad or shopcamdenroad.com.

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