New PrimoHoagies Location Now Open In Morris County

MORRISTOWN, NJ — PrimoHoagies, the gourmet specialty sandwich chain, has officially opened its newest Morristown location.

According to officials, the newest location opened on Thursday at 10 a.m., with a ribbon-cutting ceremony set to begin promptly at 9:45 a.m.

The store, located at 44 Speedwell Ave., Morristown, is owned by local residents Patty Babb and Drew Busa.

“We're beyond excited to introduce Morristown to the authentic flavors and quality that PrimoHoagies is known for,” said Babb. “It’s an exciting new chapter for us, and the vibrant energy and growth in this city make it the perfect place for our second venture.”

PrimoHoagies is a Philadelphia-founded sandwich company known for "mouth-watering hoagies piled high with top-quality meats, cheeses, and a unique blend of spices."

The 1,800-square-foot store is expected to employ about 15 people, with dine-in seating, takeout, and delivery options. PrimoHoagies also offers catering, including its popular hoagie trays, which are perfect for special events, game days and luncheons.

The Morristown location will be open from 10 a.m. to 9 p.m. daily.

Opening week specials

"To celebrate Morristown’s new favorite hoagie destination, PrimoHoagies is offering the first 100 customers in line on Oct. 26 a free Primo Size Hoagie. For the rest of Grand Opening Day, customers who enroll in the rewards program will enjoy Primo Size Hoagies for just $6.99," officials said.

In addition to the great opening celebrations, PrimoHoagies is launching an exciting "Golden Ticket" promotion that will continue for the entire week following the grand opening.

Ten golden tickets will be randomly put among Hoagies, and lucky customers who find them will be able to redeem them for a $25 PrimoHoagies gift card at the Morristown location.

The new Morristown location will use the company's new Primo Perks Rewards System.

How it works:

• Visit a participating PrimoHoagies location, give your phone number and enjoy your hoagie.
• Earn points for every dollar you spend on hoagies and trays.
• Every 200 points earned grants you a $10 customer loyalty reward.
• Once you surpass 200 points, your account will return to zero, and you can start earning points for your next $10 reward.
• Access to weekly offers.
• Buy one, get one free Primo-sized hoagie for your birthday.
• New guests receive 100 bonus points after your first tracked order after registering.

The casual restaurant’s diverse menu features a variety of cold and hot hoagies, cheesesteaks, wraps, vegetarian options, antipasti salads, chips, drinks, fresh-baked cookies and more.