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Consultant Robert Arloro: How to Harness AI for Marketing
The future of digital marketing is generative AI, says New Jersey resident and marketing guru Robert Arloro
Artificial intelligence has quickly become a significant factor in many industries, and digital marketing is no exception. Marketing consultant Robert Arloro says that marketers are able to use AI to make a big impact in a number of areas, including optimizing social media strategies, creating content and personalizing the customer experience.
When marketers learn how to harness the power of AI, they're able to become more effective and efficient at their jobs. Below are some ways marketers can use AI to stay ahead of the curve, as well as some discussion about ethical considerations of using the technology.
Content Creation
AI is being increasingly used to create content, which is the crux of marketing campaigns. Programs such as Anyword, Copy.ai and ChatGPT all allow marketers to create blog posts from scratch. There are also tools that can create images, such as DALL-E-2 and Midjourney.
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By using these programs, marketers can create a large quantity of content that's personalized to target audiences using language that resonates most with them, and can be optimized for voice and search. What's more, AI can also help marketers brainstorm topics and angles for content, as well as suggest keywords to target.
There are some obvious ethical concerns when it comes to creating content with AI, especially images that are created from text. However, if marketers use AI properly -- and review everything that's generated before publishing -- it can be a great tool.
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Brand Awareness
Building brand awareness is an essential marketing task for any business. AI can help to automate manual tasks in this area that take a lot of time and can be very inefficient.
One of the biggest areas where this can help is with social listening. This involves tracking all mentions of the brand online as they happen, and then using them in a way that increases your brand awareness in a positive way.
This allows you to engage with all followers, find new people who would make for great followers, discover any influences who you might want to start a collaboration with, understand trends on social media so that you can optimize the messaging, and address any complaints that people post about you.
Customer Experience
Perhaps the most prominent way that brands are using AI in marketing today is to improve the customer experience. Robert Arloro says that this is most commonly put into action through the use of chatbots.
While the chatbots of old may have had negative connotations, modern chatbots can significantly improve customer service and, as a result, the overall customer experience.
Chatbots allow companies to deliver answers to customer questions instantly. Not only that, but they can provide suggestions about relevant topics and allow customers to get whatever level of help they need, whenever they need it.
By using chatbots, companies can provide personalized customer service around the clock. This allows you to meet your customers where they are. In many ways, harnessing the power of chatbots to improve the customer experience helps you stay ahead of your competition.
About Robert Arloro
Robert Arloro is a digital marketer and marketing consultant with more than a decade of experience in the field. He currently works with businesses of all sizes to help them reach their digital marketing goals. Robert’s expertise includes SEO, social media marketing, content marketing, email marketing, and website optimization. When he’s not working, Mr. Arloro enjoys spending time with his family, playing soccer, and traveling.
