Unveiling of original work by artist José Parlá at Incarnation Children's Center kicking off the 7th Annual Kiehl’s LifeRide

Harnessing the power of art to help brighten the lives of young people living with HIV/AIDS, artist José Parlá and RxArt have joined forces with Kiehl’s Since 1851 and amfAR, The Foundation for AIDS Research to unveil a new original installation at Incarnation Children’s Center (ICC).

ICC is New York City’s only skilled nursing facility providing specialized care for children and adolescents living with HIV/AIDS.

Parlá, known for his vibrant and engaging work and large-scale public installations, has created a large-scale painting on an exterior wall of ICC’s roof terrace and new work that will be fabricated as wall coverings for some of ICC’s most-used living spaces: the dining room, the main hallway and multipurpose room.

The unveiling kicks off the seventh annual LifeRide, which continues Kiehl's mission to heighten awareness and raise funds for amfAR. Beginning in Kiehl’s hometown of New York City and ending in Philadelphia, this 11-day, multi-stop charity ride will take place August 3-13, 2016.

Rallying at 10 store stops along the route, the brand will donate a total of $150,000 over the course of the ride. At each stop, the public will be invited to meet the riders, learn more about amfAR and contribute to the non-profit. At the conclusion of this year’s ride, Kiehl’s will have raised $1,600,000 for amfAR, since 2010, funding eight cure-related research projects.

Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s influential riders. They include:

Anthony Carrino, TV host

Ben Cohen, rugby champion

Grant Reynolds, actor

Gilles Marini, actor

Ian Bohen, actor

Jay Ellis, actor

Josh Mario John, model

JR Bourne, actor

Kurt Yaeger, actor

Marcel Floruss, blogger

Milissa Sears, actor

Nina Senicar, model

Scott Patterson, actor

Teddy Sears, actor