Pharmeasy Editorial Policy

We aim to provide content that is credible, authoritative and crisp.

Our goal at PharmEasy is to make quality and affordable healthcare accessible to one and all. Furthermore, we aim to raise awareness about topics related to health and various diseases. Medically correct information can be a tool for disease prevention and help readers make healthy choices. In order to get there, we maintain very strict standards to ensure you get well-researched and comprehensive healthcare information.

Our team of doctors, medical experts and editors curates and reviews all of our evidence-based content.

We follow a 6-stage review & editorial process for all our content creation.

Research & Topic Selection

We begin by selecting appropriate and relevant topics. Our team conducts thorough research to collate a list of credible sources. This research includes reviewing recent studies, medical guidelines, textbooks, and other authentic websites (WHO, CDC, ICMR, etc.). This ensures the content is accurate, relevant, aligned with current healthcare standards, and valuable to our readers.

Structure Of The Content

After the idea is validated, it is slotted into a content category. To maintain consistency, every content piece follows a well-defined structure set for each category. We define key elements, such as subheadings, infographics, and FAQs, to enhance readability and engagement. Furthermore, we also add expert quotes to our blogs. The overall flow of the content is carefully planned to ensure the information is easy to understand.

Content Creation

When developing content, our team consults various reliable medical and scientific sources, such as trusted medical journals, review articles, textbooks, regulatory websites, and international and national treatment guidelines. We ensure that the content is supportive and reassuring and maintain a professional tone while being empathetic and approachable. We strictly adhere to the Drugs and Magic Remedies Act and other regulatory guidelines to ensure full compliance with legal requirements.

References

All facts, claims, and statistics presented in our content are supported by the latest and most relevant medical and scientific references. To maintain the credibility of our information, we have begun including a detailed list of these references at the end of each blog post. This approach not only ensures transparency but also allows our readers to verify the accuracy of the information if needed.

Content Review

After content creation, our editors review it for language consistency, grammar, and readability. We use plagiarism detection tools to ensure the content is original and free from unintentional duplication. Additionally, our expert medical team conducts a thorough review to verify the medical accuracy and reliability of the information before publication.

Feedback And Regular Updates

The team regularly considers user feedback and blog comments to improve the quality of our content. We also update our blogs to match the latest research and developments. We provide proper statistics, studies, and quotes to enhance the credibility of our content. Additionally, we incorporate all the latest safety information related to medicines.

Framework for Content Creation

We have set parameters that we follow strictly while generating healthcare and medical content. This ensures our information is rich and highly credible. The parameters are:

Fact and medical science based

Publish content that is backed by medical evidence.

In sync with the latest developments

Ensure content is regularly updated with the latest medical research and reports.

Credible

Add references and citations from where information is sourced. Formulate content that is reliable, medically accurate and not misleading.

Unbiased

Generate neutral content that isn’t biased towards a product or service.

Meets user needs

Ensure content is in line with user requirements and in reader-friendly language.

Adhere to legal standards

Strictly adhere to the Drugs and Magic Remedies Act and other regulatory guidelines.

Adhere to copyright laws

Ensure all content is either original, properly attributed, or licensed. Obtain necessary permissions for external content.

Avoid treatment claims

Do not make claims about treating, preventing, or curing any disease or condition.

Refrain from self-diagnosis & prevent misinformation

Refrain from encouraging self-diagnosis or self-treatment. Ensure content does not spread false information about certain remedies or treatments.

Handle sensitive topics carefully

Avoid making statements that could be distressing or misleading, particularly concerning mental health, chronic conditions, or serious illnesses.

Our Expert Team

The USPs of any healthcare content are its accuracy, relevance, and credibility. We strive to ensure that the healthcare and medical content at PharmEasy meets high-quality standards and meets all your needs.

Our contributors have relevant expertise and/or experience in healthcare or related fields.