In this podcast episode, Brad Lowe interviews Anna MacFarlane, a social media expert, creator of Kids are the Worst, and founder of Sprint Social. They delve into various aspects of social media marketing and its impact on businesses.

Anna starts by sharing her childhood experiences and her background in marketing, setting the stage for her expertise in the field. The conversation then shifts to the power of social media, particularly Instagram, for businesses to connect with millions of potential customers for free. Anna emphasizes the importance of creating engaging and entertaining content to capture and retain audience attention.

They discuss the impact of algorithms on social media visibility and the effectiveness of boosting posts. Anna explains that while boosting posts can be effective, it is crucial to maintain a consistent posting schedule and build a strong presence before investing in paid promotion.

Anna also shares success stories from her Sprint program, which helps small businesses and brands increase their reach and engagement on Instagram, leading to enhanced visibility and potential sales. Throughout the conversation, she highlights the value of embracing change and staying adaptable in the constantly evolving social media landscape.

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