Alana Vandagriff | 

Sephora Oh Snap Sale Is Back — 50% Off Deals to Compete With Ulta

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Move over Ulta; there’s enough room for two in the world of beauty sales. For three years in a row, Sephora has matched many of the Ulta 21 Days of Beauty deals during the spring sale. Literally as soon as Ulta drops their deals, Sephora pounces with matching 50% off deals of their own. The sale, renamed from Oh Snap to Sephora One Day Deals, is on now through Sept. 19, 2024.

Sephora offers free shipping with no purchase minimum (Ulta has a $35 free ship threshold). It's quite the Sephora sale hack.

Remember, shipping is free, as is store pickup. Shop all the Sephora One Day Deals each day at Sephora.com.

Sephora Oh Snap Sale is a twice-a-year, 21-day event offering daily 50% off deals, renamed to Sephora One Day Deals.

Historically one of the best beauty product sales of the year, Sephora Oh Snap was created to compete with Ulta’s Semi-Annual Beauty Event. This means you have double the opportunity to get 50% off on big name products.

Shop all the Sephora One Day Deals each day at Sephora.com.

Sephora Oh Snap Sale runs from Aug. 30 through Sept. 19, 2024.

Sephora-Oh-Snap-Sale (3)

While this sale originated as Sephora Oh Snap (and will stay that way in our hearts), lately they've been calling the sale One Day Deals. You can find the Oh Snap (yes, we're still calling it that) deals in Sephora stores, online on Sephora.com, and at Kohl's at Sephora locations.

Shop all the Sephora One Day Deals each day at Sephora.com.

This isn't the first time Sephora competed with Ulta 21 Days of Beauty.

A sign for Sephora's Oh Snap sale attached to a shelf inside Sephora

In previous years Sephora held their Sephora Oh Snap Sale at the same time as Ulta’s 21 Days of Beauty. This year that part of the equation stayed the same. Ulta’s spring sale was from March 8 – March 28, 2024, and Sephora kicked off Oh Snap on March 9. Sephora’s Oh Snap ran concurrently through the end of March.

Why shop Sephora deals instead of Ulta 21 Days of Beauty?

If both stores have pretty much the same prices and deals, I’m sure you’re wondering why to bother shopping at one over the other. Each store does have their own perks and fan following, but if you’re just looking for the best overall deals and savings — I hear you!

The Sephora house brand's included in the Oh Snap Sale.

In 2022, Sephora began offering Sephora Collection-branded items in the Oh Snap Sale. If you love their house brand, that’s just one of the reasons why their sale may be better than Ulta’s.

Sephora offers free shipping, regardless of how much you purchase.

If you’re buying from Ulta.com, you have to spend at least $35 to get free shipping. Not the case with Sephora.com. Sephora offered free shipping regardless of the order amount when you signed up for their Beauty Insiders loyalty program, which is completely free to join.

Shop in store at Sephora to get free samples.

Glam Glow supermud sample 2020

Although Sephora.com has a menu of freebies available for their Beauty Insider members, those free samples require a minimum purchase amount (usually $25 – $35) and a promo code — which you’re already going to use up in order to get free shipping.

If you want some freebies, shop in person at a Sephora store, where you can choose up to three samples per department: color (makeup), skincare, and fragrance. No purchase required.

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