FreeWheel's Chief Strategy Officer, Soo Jin Oh, dives into one of the industry's most talked-about topics...AI. From machine learning to generative AI—don't miss out these exclusive panel recordings to hear how industry leaders are harnessing AI to transform creative processes, streamline operations, and more 👉 https://lnkd.in/e7RfJzCM #shifthappens #searchintelligence #audiencetargeting #AI #artificialintelligence
Captify®
Advertising Services
Real-time audiences, programmatic activation, and unique insights and measurement - all fueled by Search Intelligence.
About us
As the largest holder of onsite search data outside the walled gardens, Captify is the leader in real-time audiences and insights, fueled by Search Intelligence. Captify’s solutions power pre-campaign strategy, programmatic activation, and unique measurement for the world’s biggest brands. Connecting searches from over 3 million websites globally, Captify helps brands understand consumer interests, motivations and mindsets. Search behavior provides a view into consumer intent, which is then made actionable through machine learning technology. Search Intelligence fuels flexible, cookieless, omnichannel solutions, to bring brands new, real-time audiences, publishers greater yield and consumers the most relevant digital experiences.
- Website
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https://www.captifytechnologies.com/
External link for Captify®
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Search Intelligence, insights , Cookieless, and Audiences
Locations
Employees at Captify®
Updates
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"If it's going to happen today, we better be sure it's going to happen three years hence." Rammohan Pai shares how Reckitt builds future-proof audience targeting strategies that are ethical, scalable, and effective. Want to hear more insights from industry leaders? Watch the exclusive panel recordings 👉 https://lnkd.in/e7RfJzCM #shifthappens #searchintelligence #audiencetargeting
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Live from Cannes, Captify®'s Britt Augenfeld dives into navigating the evolving landscape of CTV advertising alongside leaders from Expedia Group, FreeWheel, DIRECTV and Broadlab. Interested to hear more insights from industry leaders? Tune into the exclusive panel recordings here: https://lnkd.in/e7RfJzCM #shifthappens #captify #captifyatcannes #searchintelligence #CTV #TV
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The Captify® Australia team has been very active in the market recently! 🤸♂️ We celebrated Christmas in July with EssenceMediacom Australia and attended the inaugural Media Hall of Fame in Melbourne, hosted a recharging rhythm spin with GroupM and a rooftop yoga class with Zenith to showcase our new Mood Targeting product. Swipe through for the full recap 📸 #Captify #EventRecap #Recharge Jaclyn Hadida Napasuda Pimthepa Naphaly Siackhasone Nathalia Menday Gabby Mansour Chris Santoso Alexander Liu Mary Jo Surek Daniel Kearney Fiona Fitzpatrick Clémence Ingold Rachel Bierley
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Yesterday, Captify hosted an event at GroupM’s NYC office to celebrate National Wellness Month. Guests had the opportunity to relax their minds in a meditative sound experience, restore their bodies with healthy mocktails, and revive their souls through DIY aromatherapy oil making. With tasty bites, fun giveaways, and raffle prizes along the way, we were thrilled to see 100+ GroupMers take part. We’d like to thank all of our current and prospective GroupM clients for joining us - we hope that the Captify team provided a rejuvenating experience! Special shout-out to Lauren Slinger Beneventano, Karen Chan, and Delilah Carey for helping our team organize an amazing afternoon.
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Luxury fashion made a bold entrance in the sports arena at this year's Olympics, with LVMH leading the charge—investing €150 million across both the Paris 2024 Olympics and Summer Paralympics. Did the sponsorship pay off? Well, Captify®'s Search Intelligence reported a 43% surge in online brand searches for LVMH in the U.S. during just the first week of the Games. Check out the full story on Reuters: https://lnkd.in/e7qSabbH #Searchintelligence #data #trends #olympics
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Looking back at the incredible Paris 2024 Olympics, it’s clear these games were about so much more than just medals. Explore Captify®'s latest blog to discover the standout heroes and moments that captivated audiences, and learn how brands can leverage the learnings from this major sporting event to unlock new opportunities moving forward👇 #Paris2024 #Olympics #SearchTrends #ShiftHappens #SearchIntelligence
The Paris 2024 Olympics are about much more than just medals—these games have spotlighted viral moments and unexpected heroes, igniting shifts in global search interest: 🤩 Yusuf Dikec, the Turkish pistol shooter, is a viral sensation, with searches for him skyrocketing by 4,191x in the US and 22x across the UK. 🔥 Before the Olympics, female athletes accounted for just 9% of search interest. Now, that number has surged to 42% during the games. 🧀 Italian gymnast Giorgia Villa went from under the radar to a sensation, with searches leaping 79x. Even Parmigiano Reggiano is riding the wave, with brand searches up 1.8x. In our latest blog, we break down more of these game-changing trends and reveal how advertisers can harness these cultural shifts to supercharge their campaigns. 👉 Check it out here: https://lnkd.in/e9UubMwD #Paris2024 #Olympics #BrandMarketing #SearchTrends #ShiftHappens #SearchIntelligence
Beyond the Medals: How People Power and Viral Moments Shaped the Paris 2024 Olympics - Captify Technologies
https://www.captifytechnologies.com
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The Paris 2024 Olympics are about much more than just medals—these games have spotlighted viral moments and unexpected heroes, igniting shifts in global search interest: 🤩 Yusuf Dikec, the Turkish pistol shooter, is a viral sensation, with searches for him skyrocketing by 4,191x in the US and 22x across the UK. 🔥 Before the Olympics, female athletes accounted for just 9% of search interest. Now, that number has surged to 42% during the games. 🧀 Italian gymnast Giorgia Villa went from under the radar to a sensation, with searches leaping 79x. Even Parmigiano Reggiano is riding the wave, with brand searches up 1.8x. In our latest blog, we break down more of these game-changing trends and reveal how advertisers can harness these cultural shifts to supercharge their campaigns. 👉 Check it out here: https://lnkd.in/e9UubMwD #Paris2024 #Olympics #BrandMarketing #SearchTrends #ShiftHappens #SearchIntelligence
Beyond the Medals: How People Power and Viral Moments Shaped the Paris 2024 Olympics - Captify Technologies
https://www.captifytechnologies.com
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Captify® reposted this
😎 and we're back for week #2 of ID5's Myth-Busting Series! Next up, we've got Martin Gruau, VP of Product at Captify®, who will be answering the question does contextual advertising require identifiers? 👀Watch the full video to find out > https://lnkd.in/dvaR5vPE
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Today, Captify® is excited to announce that the appointment of industry leader, Jaclyn Hadida, to the role of Managing Director, Australia. In this role, Jaclyn will oversee all revenue and client facing functions for Captify’s business in the region. Captify®'s CEO, Mike Welch, commented on the announcement: "We’re absolutely thrilled to appoint Jaclyn to the role of Managing Director. She brings with her such an incredible wealth of experience across programmatic, media, data, and team leadership, and will be a huge asset to the business. No doubt Jaclyn will further amplify the Captify culture and spirit in Australia.” Read the news in full on AdNews Australia: https://lnkd.in/gs-A6j9s #CaptifyAustralia #Captify #SearchIntelligence #AdTech
Jaclyn Hadida becomes Captify's MD for Australia - AdNews
adnews.com.au