Top-notch tech. Massive scale. And one-to-one customer relationships. Yahoo DSP brings you all the benefits of a walled garden – without the wall.
The best of both worlds
Meet your happy medium. With huge scale, proprietary inventory and unique data, Yahoo DSP gives you all the benefits of a walled garden with the transparency of an independent.
Identity at the core
Our best-in-class identity graph and first-party data connect the dots in a post-cookie world. No ID. No problem.