eva nyc
Frizz Fighter
Eva NYC Therapy Session Hair Mask Soothes Hair in the Winter
Bye, static and frizz! This mask smooths and smells great while it’s at it.
By Elizabeth Siegel
Allure Beauty Box
The January Allure Beauty Box Is a Routine For Glowing On the Quick
It’s full of easy ways to get radiant in the New Year, including a longtime makeup artist secret for dewy skin, a Milk Makeup setting spray, a L’Occitane cream, and more!
By Allure Editors
Mist Have
Eva NYC Freshen Up Invisible Dry Shampoo Checks All the Boxes
It’s an easy way to refresh your hair.
By Allure Editors
Allure Beauty Box
The Allure Beauty Box is Kicking Off Memorial Day With 50% Off
Now is the time to brighten up your routine with Allure editors’ favorites from Sunday Riley, Uoma Beauty, Hero, and more. Take 50% off your first box with code SAVE50.
By Allure Editors
SERIOUS STEALS
The Best Budget-Friendly Hair Masks for Every Texture
Treat your strands.
By Gabi Thorne
Stand the heat
These Heat Protectants Protect Strands Without Breaking the Bank
Affordable and hella effective.
By Angela Trakoshis
SMOOTH CRIMINAL
15 Static Hair Products and Treatments to Minimize Flyaways
Grab these when your hair looks like a science experiment.
By Jennifer Hussein
New Hair Products
21 New Hair Products You Have to Try This April
The treatments, stylers, tools, and accessories that will make this spring your smoothest and chicest.
By Marci Robin
Bull's Eye Finds
We Scoped Out the Best Hair-Care Brands to Shop at Target
From customizable hair-care solutions à la Function of Beauty to Madison Reed's color-depositing masks, Target has it all.
By Michelle Rostamian
Latest Launches
The Best New Hair Products Hitting Shelves in February
Not only are a slew of at-home hair color kits hitting shelves, but you'll also find the perfect treatments for keeping that new color thriving.
By Marci Robin
Hot Deals
Ulta Beauty Is Having a Huge Summer Beauty Sale Right Now
Your favorite makeup, hair-care, and skin-care products are up to 60 percent off.
By Sarah Han
Major Beauty Sales
Your Favorite Hair-Care Products Are 50% Off at Ulta Beauty Right Now
We have the details on every single deal.
By Sarah Han
Beauty Samples
The April 2020 Allure Beauty Box
This month, Allure is filled with hydrating solutions for warmer weather.
By Jessica Cruel
ALL-IN-ONE
Eva NYC Mane Magic 10-in-1 Primer
This pre-blowout spritz detangles, protects against heat, and adds shine.
By Paige Stables