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Frizz Fighter

Eva NYC Therapy Session Hair Mask Soothes Hair in the Winter

Bye, static and frizz! This mask smooths and smells great while it’s at it.
Allure Beauty Box

The January Allure Beauty Box Is a Routine For Glowing On the Quick

It’s full of easy ways to get radiant in the New Year, including a longtime makeup artist secret for dewy skin, a Milk Makeup setting spray, a L’Occitane cream, and more!
Mist Have

Eva NYC Freshen Up Invisible Dry Shampoo Checks All the Boxes

It’s an easy way to refresh your hair.
Allure Beauty Box

The Allure Beauty Box is Kicking Off Memorial Day With 50% Off

Now is the time to brighten up your routine with Allure editors’ favorites from Sunday Riley, Uoma Beauty, Hero, and more. Take 50% off your first box with code SAVE50.
SERIOUS STEALS

The Best Budget-Friendly Hair Masks for Every Texture 

Treat your strands.
Stand the heat

These Heat Protectants Protect Strands Without Breaking the Bank

Affordable and hella effective.
SMOOTH CRIMINAL

15 Static Hair Products and Treatments to Minimize Flyaways

Grab these when your hair looks like a science experiment.
New Hair Products

21 New Hair Products You Have to Try This April

The treatments, stylers, tools, and accessories that will make this spring your smoothest and chicest. 
Bull's Eye Finds

We Scoped Out the Best Hair-Care Brands to Shop at Target

From customizable hair-care solutions à la Function of Beauty to Madison Reed's color-depositing masks, Target has it all.
Latest Launches

The Best New Hair Products Hitting Shelves in February

Not only are a slew of at-home hair color kits hitting shelves, but you'll also find the perfect treatments for keeping that new color thriving.
Hot Deals

Ulta Beauty Is Having a Huge Summer Beauty Sale Right Now

Your favorite makeup, hair-care, and skin-care products are up to 60 percent off.
Major Beauty Sales

Your Favorite Hair-Care Products Are 50% Off at Ulta Beauty Right Now

We have the details on every single deal.
Beauty Samples

The April 2020 Allure Beauty Box

This month, Allure is filled with hydrating solutions for warmer weather.
ALL-IN-ONE

Eva NYC Mane Magic 10-in-1 Primer

This pre-blowout spritz detangles, protects against heat, and adds shine.