The 17 Best Hair-Care Brands at Target for Healthier Hair (On a Budget)

Every product in Odele's hair-care line is under $13, meaning you can stock up on hair products guilt-free (and without burning a hole in your wallet). Its products are gender-neutral (so don't be surprised if you catch your boyfriend snagging them) and feature chic, simplistic packaging that'll go with any bathroom aesthetic. Aside from being vegan and cruelty-free, Odele's standard of "clean" means its products are free of sulfates, formaldehyde or formaldehyde donors, phthalates, parabens, dyes, synthetic fragrances, or any of the 1,328+ cosmetic ingredients banned by the European Union. 

Looking for a new product to try? If you can manage to get your hands on it, its Air Dry Styler is a hot commodity, having sold out four times within the first six months of launch. Apply a dime-size amount of the luxe cream onto towel-dried hair and get ready to experience the softest wave and curl separation of your life.

If we had a crystal ball, we'd predict that gorgeous hair is in your future. The cause of such good fortune? Fan-favorite SheaMoisture, of course. The noteworthy line is rooted in the legacy of Sofi Tucker, an entrepreneur who made the benefits of shea butter and African black soap accessible through her homemade products in 1912. Now, the brand lives on in her name, using raw shea butter handcrafted by women in Africa in their formulas. 

The SheaMoisture Coconut and Hibiscus Curl Enhancing Smoothie won the Allure 2020 Readers' Choice Award — and it's well-deserved. The leave-in cream styler is exceptionally conditioning and leaves curls feeling bouncy and smoother than velvet. There, we said it.

Conair is a brand that needs no introduction — after all, it's been solving bedhead mornings for 60 years with its collection of hot tools, hair accessories, and stylers. We're partial to the InfinitiPRO by Conair SmoothWrap Hair Dryer because it features Advanced Plasma Technology that dries your hair without leaving it feeling parched. If you have trouble taming your roots, peep the Conair Curl Collective Hot Hair Comb — its unique fine-tooth design means it can reach hard-to-reach roots for silky-smooth locks.

As one of Target's "clean" (which is defined as free of parabens, phthalates, and sulfates) hair-care brands, OGX's portfolio of over 30 formulations means it has something for everyone — whether your goal is to hydrate, strengthen, volumize, or smooth. Across all of its lines, it uses high-performance ingredients, be it keratin in the smoothing line, pracaxi oil in the hydrating line, or caffeine in the strengthening line.

Dry hair types (or those with color-treated hair) will definitely appreciate the brand's sulfate-free shampoo, Renewing + Argan Oil of Morocco, for a big boost of hydration. The Allure Readers' Choice winner uses cold-pressed Moroccan argan oil to bring hair back to life even after one wash.

Whether your hair is protected under weaves, enhanced with extensions, or freely flowing, TPH by Taraji celebrates multi-textured "hair chameleons" by developing products that make your hair and scalp's health a priority. The brand was created by Taraji P. Henson and caters to every hairstyle, texture, and type — from curl-defining creams to detangling leave-ins. 

As far as packaging goes, we appreciate the fact that each product category gets its own unique shade — e.g. canary yellow for scalp-care products, turquoise for cleansing products, and charcoal gray for moisturizing products. The TPH Mask On Conditioning Mask is an Allure Best of Beauty winner, offering a nutrient-dense formula of coconut oil and mango seed butter to douse hair with moisture and mend split ends.

There are lots of things you customize: your water bottle, towels, and even holiday stockings. Function of Beauty believes your hair-care routine should be added to that list. And they make it incredibly easy to do. 

After selecting your base shampoo and conditioner formulas, choose from one of its 10 "booster shots," a.k.a. targeted solutions designed to address a specific hair-care concern — be it frizz, dandruff, dryness, and more. These little pods are then added to your base shampoo and conditioner selections to create a customized solution for whatever your hair issue is. 

To make things easy, the brand separated the shampoo and conditioner bases according to hair type to accommodate straight hair, wavy hair, curly hair, and coily hair. Exceptional hair, here you come.

If you're committed to achieving healthier hair on a budget, you've most likely stumbled upon a Pantene product at some point or another in your journey. It's known for Pro-Vitamin B5, a discovery made in 1945 by Swiss doctors that put the brand on the map. This vitamin, which is present in all of the brand's products, improves hair health on all fronts by making it softer, shinier, smoother, and stronger. Take the Hair Volume Multiplier with Bamboo, for example, a silicone-free volumizing shampoo that won't leave fine hair feeling heavy or greasy.

Pro-Vitamin B5 is also included in Pantene's Miracle Rescue 10-in-1 Multitasking Spray, an Allure Best of Beauty winner that nixes frizz and induces a glass-like shine to your hair — perfect for cold weather months where your hair needs a pick-me-up and humid weather when your hair needs a bit of taming.

Bevel is a brand that offers ingredients and products crafted for Black skin types and hair textures for the ultimate head-to-toe grooming experience. From shaving systems to skin care, Bevel knows what works (and what doesn't) when it comes to the grooming needs of Black men — and it delivers accordingly. 

Looking for something especially worthy to try? The Bevel Men's Shave Kit has raked in a plethora of positive reviews. It was made with coarse, curly hair in mind and includes everything you need for the perfect shave from start to finish, including a shave brush, pre-shave oil, rich-lather shave cream, post-shave balm, extra razor blades, and, of course, a razor that makes bumps and tugging a thing of the past.

Bad hair days are no feat for Eva NYC. The brand offers a slew of hair-care products that are free of sulfates, parabens, and phthalates. What's more, its products are packaged in curbside-recyclable aluminum (and the pumps/triggers/caps can be recycled via TerraCycle), and the formulas use powerful ingredients like aloe leaf, argan oil, and shea butter to keep hair in tip-top shape. The Eva NYC Therapy Session Hair Mask is a crowd-pleasing favorite, boasting over 5,000 five-star reviews because it excels at nourishing dry hair and strengthening damaged hair.

John Freida's line of hair-care products is an extension of its salons, meaning you'll reap the benefits of blowout-quality hair without having to step foot in one — though if you wish to, you can visit one of its ultra-chic locations across New York. What sets Freida apart from other hair-care brands is that, in addition to taking into account your specific hair type, it takes into account your hair color, too. This is clearly evidenced by the John Frieda Blue Crush for Brunettes Shampoo, an Allure Best of Beauty winner that uses crushed blue pigments to neutralize orange and brassy tones in dark hair.

African Pride has one goal in mind: to cater to the needs of curly and coily hair types. This means offering a broad range of products that hydrate, condition, detangle, and smooth, all while preventing breakage and promoting hair growth. You'll also find unique ingredients in its products, like chocolate powder to restore hair and micellar water to draw out impurities. Try the Moisture Miracle Aloe and Coconut Water Detangle and Condition Pre-Shampoo, which promises to reduce the risk of breakage if you have natural coils or curls, thanks to a fusion of aloe vera, coconut water, and a mix of powerful African ingredients.

We take lots of inspiration from the Aussies when it comes to skin care and makeup. As far as hair is concerned, aptly named Aussie proves there's a lot more to love about the continent aside from sandy beaches and cuddly koalas. Complete with shampoos, conditioners, stylers, and treatments, Aussie's products are infused with rich ingredients like avocado, Australian jojoba oil, apricot, Australian macadamia oil, and coconut oil. These not only leave your hair smelling delicious, but conditioned and nourished, too. 

In line with that fresh, just-off-the-beach vibe Aussies have down pat, try the Aussie Miracle Curls Refresher Spray Gel, which defines curls for enviable bounce and softness, and no frizzy finish in sight.

Listen up: If your curls or coils fall in the 3A to 4C range, Imbue is a hair-care brand that strives to make you fall in love with your natural hair through its collection of strengthening and defining products. The goal is to enhance your tresses to the point where you feel extra empowered to show them off. 

The brand does this by using naturally-derived oils and butters like coconut oil and cupuaçu butter that work magic on curly hair types. The Imbue Coil Rejoicing Leave In Conditioner allows your curls to breathe, using a medley of moisturizing coconut oil, cupuaçu seed butter, and baobab oil to kick knots and tangles to the curb.

Climaplex, a relatively new brand to Target, has cracked the code on fighting hair-damaging environmental pollutants, some of which have been linked to hair loss, oxidation, and dryness, among other issues. The proof is in the brand's proprietary Cp Reparative Technology, which you'll find in all of its products, because it's able to reconstruct broken hair bonds and rebuild the outer layer of the cuticle. 

Its current hero product is the Climaplex Multi Benefit Hair Styling Spray, a spray that's uniquely formulated with vitamin E, amino acids, and shea butter to detangle, prevent heat damage, and smooth the hair. Pro tip: Spritz the formula onto dry hands for instant, thirst-quenching benefits.

If you're looking for a brand that houses all of your grooming essentials under one roof, Suave has got you covered. Its hair-care products are a staple for many — seriously, you'll find them in one out of every two households in the US, according to the brand — and for good reason. Suave's goal is pretty simple, and that is to give you a salon-quality experience at home, by way of high-performance formulas and hair-boosting ingredients like pomegranate, avocado, rosemary, and coconut. 

Try the Suave Essentials Daily Clarifying Shampoo if your hair is in need of a deep cleanse — its pH-balanced formula gets rid of product buildup and residue without leaving your hair feeling dried-up or rough.