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Honest Beauty

GLOSS GOALS

These Lip Glosses Are the Very Definition of Glossy 

These modern glosses from Maybelline New York, Nars, Lancôme, and more deliver shine so glossy you'll need sunglasses.
SALES ON SALES

Prime Day 2022 Is the Best Time to Shop Allure Best of Beauty Award Winners

Treat yourself to the best of the best in beauty while they're heavily discounted — you deserve it.
ARTIST MODE

11 Incredible Eyeliners You Can Buy at Target for Endless Looks

Featuring a $4 pencil in fun colors that'll make you swoon.
MASK UP

9 Best Face Masks at Target For the Ultimate Glow-Up

Nix dry patches, breakouts, and fine lines with these powerful formulas.
A HOLIDAY MIRACLE

17 Amazon Very Merry Beauty Deals to Shop Before the Holidays

You can save up to 69 percent off some of the best brands in beauty.
BEST OF AMAZON

17 Best Skin-Care Products on Amazon That Allure Editors Swear By

Streamline (or switch up) your routine with these well-loved, highly-rated picks. 
Vanity Projects

31 Celebrities With Beauty Brands That Are Here to Stay

No flashes in the eye-shadow pan here.
FANNED OUT

Here Are the Best Mascaras You Can Shop at Amazon

These are the real deal for fluttery, fanned-out lashes.
RIGHT ON TARGET

Target Is Filled With Under-$20 Allure Best of Beauty Winners

Your bargain beauty collection just got bigger.
EASY ON THE EYES

The 15 Best Clean Mascaras That Won't Irritate Sensitive Eyes

We've vetted these paraben- and phthalates-free formulas.
Face

The 11 Best Drugstore Blushes for the Perfect Wash of Color Under $20

Rosy, flushed cheeks for cheap.
Skin-Soothing Saviors

The 17 Best Allantoin Products for Anyone With Irritated, Stressed Skin

Incorporate this soothing powerhouse into your routine, stat.
Makeup

June's Makeup Launches Will Leave You With Glowing Skin and Bright Eyes

The (near) future's looking bright with vibrant new products from MAC, Olive & June, Item Beauty, and more.
Love you, Mom

The Best Mother's Day Gift Ideas That Aren't Flowers

Pamper your mom with these editor-curated beauty and self-care picks.
Save Money, Look Amazing, Repeat

Your Makeup Collection Deserves a Target Refresh

Shop 17 of our favorite (affordable yet high-quality) brands, including Pixi and LoveSeen.
EXPENSIVE TASTE

Jessica Alba Just Went From Deep Brunette to "Expensive Blonde"

Apparently, expensive brunette is already so yesterday. 
The Readers Have Spoken

25 Beauty Products Our Readers Couldn't Stop Buying This Year

You all have excellent taste.
Skin

The Most Exciting New Skin-Care Products Launching in November

This month's new launches are the most innovative we've seen all year.
Target Obsessed

The 33 Best Beauty Products You Can Shop at Target

Your one-stop shop for literally every skin, hair, and makeup need.
Readers' Choice 2021

6 Beauty Brands Owned by People of Color That Won 2021 Readers' Choice Awards

We love that you love these beauty brands — owned by Black, Indigenous, and People of Color — as much as we do.