6 Readers' Choice Award-Winning Beauty Brands Owned by People of Color
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Any time we get the opportunity to shout-out some of our favorite beauty brands by people of color, we will. Over the years, Allure readers have turned us editors on to new beauty companies that we should have on our radar — and for that, we're grateful. For this year's Allure Readers' Choice Awards, many of you also shared your favorite products from a few brands that are owned by Black, Indigenous, and People of Color (BIPOC).
Several of this year's winners are second- and even third-time seal recipients. And after hearing feedback from our diverse Allure Readers' Council and testing many of the products ourselves, we totally understand why.
Take, for example, Briogeo. The hair-care brand — which started with a few recipes that founder Nancy Twine's grandmother whipped up in her kitchen — has expanded into a full range of products packed with ingredients that work across a wide range of textures. The brand has won several Readers' Choice and Best of Beauty Awards in its seven-year history.
Laneige is another. The K-beauty brand, which launched in 1994, has managed to amass nearly three decades' worth of moisture-loving devotees — Allure editors included. The brand's Water Bank Hydro Essence was one of its first hero products to gave us a peek into the highly influential world of Korean skin care.
And on the topic of influence — we don't even need to dive into the disruptive charge Rihanna led when she launched Fenty Beauty a few years back. Brown-skin foundation seekers are eternally grateful.
We know that there are so many other great BIPOC brands worthy of all the accolades, and the hope is that as we find out about them, we can honor them in the same way we're doing these five.
For now, check out the BIPOC brands that scored Readers' Choice 2021 Awards, below.