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japanese beauty

Glowy Skin Deals

38 Best Tatcha Cyber Monday Deals in 2023

This year, everything on the J-Beauty site is 25% off, including holiday gift sets.
That Glow Though

25 Asian-Owned Skin-Care Brands to Shop Now & Always

Look no further for healthier, plumper, and glass-like skin.
The Science of Beauty

Why Applying Collagen Topically Won't Fight Fine Lines 

Although skin-care products are formulated with collagen to supposedly firm skin and smooth wrinkles, board-certified dermatologists share the truth behind their efficacy. 
A FOND FAREWELL

Letter From the Editor: Michelle Lee Bids Her Final Goodbye

In her final letter from the editor, Michelle Lee reflects on her nearly six-year tenure at Allure
Tokyo Treat

Damdam's Paradisi Hydrating Essence Mist Refreshed My Skin-Routine

The Japanese beauty product hydrates my acne-prone complexion while smoothing it out.  
Nailed It

3D Jelly Nails Will Be Taking Over Tips This Summer

I think you're ready for this jelly. 
J-Beauty Buys

The Best Japanese Skin-Care Products You Can Buy in the U.S.

You don't have to fly to Tokyo to try these beloved sunscreens and more.
Beauty Sales

Tatcha's Friends and Family Sale Is Here, and the Skin-Care Deals Are So Good

The luxe skin-care brand is having a rare (and big!) sale.
BEST OF BEAUTY 2020

Tatcha The Essence

It has long-term benefits coupled with instant gratification.
ABB Review

H2O+ Hydration Sensitive Gel Cream Moisturizer 

I slather this on when my stressed-out complexion needs to calm down.
Let's Bounce

Mochi Skin Is the Matte Version of Glass Skin 

Dermatologists in Korea and America share exactly what to do to achieve a bouncy-yet-firm complexion. 
APA ICONS

19 Beloved Brands Founded by Asian and Pacific Islander Beauty Pros

Michelle Phan, Patrick Ta, Vicky Tsai, and more talk about how their upbringings influenced their successful beauty brands.
MAKEUP INSPIRATION

People Are Swooning Over This "Spirited Away"-Themed Makeup Look

The Japanese fantasy film is one of the makeup artist's favorites. 
Skin

This New Beauty Brand Is Giving Away Face Masks and Hand Wash

Here's how to get yours.
REDDIT BEAUTY REALNESS

This $9 Japanese Eyebrow Gel Is Going Viral on Reddit 

Many are saying it keeps brows in place all day long. 
GET LUCKY

How to Get $100 Worth of Free Tatcha Skin-Care Products

We're feeling lucky.
BEST OF THE BEST

I Visited Spain’s Swankiest Wellness Clinic and Got Grilled About Every Aspect of My Health

“It's Utopia for the wellness set.”
J-Beauty Buy

Why Allure Editors Are Obsessed With This Japanese Lip Treatment for Winter

It's not a balm. It's not a gloss. It's your lips' new best friend. 
CYBER MONDAY

Tatcha's Entire Site Is Discounted for Cyber Monday

Time to buy those gift sets you've been eyeing.