japanese beauty
Glowy Skin Deals
38 Best Tatcha Cyber Monday Deals in 2023
This year, everything on the J-Beauty site is 25% off, including holiday gift sets.
By Annie Blackman and Sarah Hoffmann
That Glow Though
25 Asian-Owned Skin-Care Brands to Shop Now & Always
Look no further for healthier, plumper, and glass-like skin.
By Sarah Han and Wendy Sy
The Science of Beauty
Why Applying Collagen Topically Won't Fight Fine Lines
Although skin-care products are formulated with collagen to supposedly firm skin and smooth wrinkles, board-certified dermatologists share the truth behind their efficacy.
By Devon Abelman
A FOND FAREWELL
Letter From the Editor: Michelle Lee Bids Her Final Goodbye
In her final letter from the editor, Michelle Lee reflects on her nearly six-year tenure at Allure.
By Michelle Lee
Tokyo Treat
Damdam's Paradisi Hydrating Essence Mist Refreshed My Skin-Routine
The Japanese beauty product hydrates my acne-prone complexion while smoothing it out.
By Devon Abelman
Nailed It
3D Jelly Nails Will Be Taking Over Tips This Summer
I think you're ready for this jelly.
By Devon Abelman
J-Beauty Buys
The Best Japanese Skin-Care Products You Can Buy in the U.S.
You don't have to fly to Tokyo to try these beloved sunscreens and more.
By Sophie Wirt and Devon Abelman
Beauty Sales
Tatcha's Friends and Family Sale Is Here, and the Skin-Care Deals Are So Good
The luxe skin-care brand is having a rare (and big!) sale.
By Sarah Han
BEST OF BEAUTY 2020
Tatcha The Essence
It has long-term benefits coupled with instant gratification.
By Sarah Han
ABB Review
H2O+ Hydration Sensitive Gel Cream Moisturizer
I slather this on when my stressed-out complexion needs to calm down.
By Devon Abelman
Let's Bounce
Mochi Skin Is the Matte Version of Glass Skin
Dermatologists in Korea and America share exactly what to do to achieve a bouncy-yet-firm complexion.
By Devon Abelman
APA ICONS
19 Beloved Brands Founded by Asian and Pacific Islander Beauty Pros
Michelle Phan, Patrick Ta, Vicky Tsai, and more talk about how their upbringings influenced their successful beauty brands.
By Sarah Han
MAKEUP INSPIRATION
People Are Swooning Over This "Spirited Away"-Themed Makeup Look
The Japanese fantasy film is one of the makeup artist's favorites.
By Kaleigh Fasanella
Skin
This New Beauty Brand Is Giving Away Face Masks and Hand Wash
Here's how to get yours.
By Dianna Mazzone Singh
JAPAN'S BEST
All About SK-II’s New Limited-Edition Facial Treatment Essences — From Their Own Perspective
These are the cutest bottles yet.
By Brennan Kilbane
REDDIT BEAUTY REALNESS
This $9 Japanese Eyebrow Gel Is Going Viral on Reddit
Many are saying it keeps brows in place all day long.
By Kaleigh Fasanella
GET LUCKY
How to Get $100 Worth of Free Tatcha Skin-Care Products
We're feeling lucky.
By Alexis Rhiannon
BEST OF THE BEST
I Visited Spain’s Swankiest Wellness Clinic and Got Grilled About Every Aspect of My Health
“It's Utopia for the wellness set.”
By Jessica Chia
J-Beauty Buy
Why Allure Editors Are Obsessed With This Japanese Lip Treatment for Winter
It's not a balm. It's not a gloss. It's your lips' new best friend.
By Devon Abelman
CYBER MONDAY
Tatcha's Entire Site Is Discounted for Cyber Monday
Time to buy those gift sets you've been eyeing.
By Alexis Rhiannon