new launches

Meet the I.D. and its new attachments.

The brand claims its new stylers will give your hair a flexible all-day hold, even in high humidity—so we put them to the test in a sweltering New York City.

It’s the same black-to-rosy color that's been around for over 50 years, now in two new formulas.

Makeup artist Hung Vanngo gave Allure an exclusive sneak peek of what’s coming in July.

Made by Mitchell’s new Curve Case has not one but two contour shades that work on the deepest skin tones.

The name of her new makeup line, Wyn Beauty, is fitting considering Williams’s reputation for, well, not losing.

See what the shades, including Orgasm, look like on five different skin tones.

Allure editors tried every single product in the eight-piece collection. Here are their first impressions.

A robot's sense of smell is better than you might think.

It's unlike any gloss we've tried before.

These water-based formulas are my dry skin's dream come true.

Nearly everything is $15 or less, including Target-exclusive sets. 

Whether your coils need more spring in their step, your blonde needs to brighten up, or both, this month's newness features just what your hair needs. 

Get ready for coppers, rusts, and terracottas galore!

Two of our favorite LA-based brands created the perfect fall scent. 

Just in time for fall. 

Sweater weather-ready sheer base makeup, black liners, and metallic shadows ahead. 

As you take your skin-care routine from spring to fall, these will help keep your complexion in check. 

The Japanese skin-care brand has decided to spread its wings into the body category. 

The Sheer Skin Tint is infused with skin-nourishing ingredients your complexion will adore.