Product Name | Oral-B iO - 7 - Electric Toothbrush Rechargeable Designed By Braun, 1 High End Design White Handle Using Revolutionary Magnetic Technology, Black & White Display, 1 Toothbrush Head, 1 Premium Travel Case |
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Units | 1 count |
Manufacturer contact | Procter & Gamble UK, Weybridge, Surrey, KT13 0XP |
Country of origin | Germany |
Brand | Oral-B |
Format | M7 |
Age Range Description | Adult |
Country of origin | Germany |
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- RESTRICTIONS: Cover is for UK residents (excluding Channel Islands and Isle of Man) aged 18 years and over. The following is not covered – Theft, loss, cosmetic damage, malicious damage, not taking reasonable care or improper use (as defined in T&Cs), virus or software problems. If you are unable to provide the insured product at point of claim for inspection it will be classed as lost and not covered.
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Oral-B iO7 Electric Toothbrushes For Adults, App Connected Handle, 1 Toothbrush Head & Travel Case, 5 Modes with Teeth Whitening, White
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Product Certification (1)
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GreenCircle certifies that a product has a verified carbon footprint reduction through improvements in the raw materials used to make the product or in the manufacturing operation. These reductions are represented by GreenCircle's Certified Environmental Facts (CEF) label. The CEF label is a multi-attribute label that highlights sustainability achievements. It tells the complete sustainability story of products and manufacturing operations. Every attribute on the CEF label is third-party certified.
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Return this item for free
Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
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Purchase options and add-ons
Brand | Oral-B |
Age range (description) | Adult |
Special feature | Pressure Sensor |
Power source | Battery Powered |
Item firmness description | Medium |
Colour | Io7 White |
Material feature | Sustainable |
Number of items | 1 |
Unit count | 1 count |
Included components | Cover, Charger, Travel Case |
About this item
- In just 1 week, REMOVE 100% MORE PLAQUE and GET 190% HEALTHIER GUMS vs a manual brush by switching to ORAL-B’s MOST ADVANCED TECHNOLOGY
- KEEP YOUR MOUTH HEALTHIER FOR LONGER, join 8 out of 10 people that became better brushers thanks to iO personalised guidance in just 1 week
- BRUSH CONVENIENTLY on the go with the 3H FAST CHARGER and TRAVEL CASE, display always track your battery level
- NEVER MISS A SPOT with the A.I. POWERED ORAL-B APP that tracks how and where you brush in real-time
- EXPERIENCE ORAL-B’S SMART BRUSHING: display to select 5 cleaning modes, track your brushing time, replace timely refill head & track battery level
There is a newer version of this item:
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![Oral-B iO7 Electric Toothbrushes For Adults, App Connected Handle, 1 Toothbrush Head & Travel Case, 5 Modes with Teeth Whiten](https://images-eu.ssl-images-amazon.com/images/I/81XwMFdc9EL._AC_UL116_SR116,116_.jpg)
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Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATIONS (2)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
ISCC PLUS certified products are created using raw materials like recycled plastics and bio-based materials, which can reduce fossil fuel consumption.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
![Sustainability features](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif)
Sustainable Certifications
Products with trusted sustainability certification(s).
Product Certification (1)
![](https://m.media-amazon.com/images/I/513OZelZBcL._SS128_.png)
![GreenCircle Certified: Certified Environmental Facts Label](https://m.media-amazon.com/images/I/513OZelZBcL._SS128_.png)
GreenCircle certifies that a product has a verified carbon footprint reduction through improvements in the raw materials used to make the product or in the manufacturing operation. These reductions are represented by GreenCircle's Certified Environmental Facts (CEF) label. The CEF label is a multi-attribute label that highlights sustainability achievements. It tells the complete sustainability story of products and manufacturing operations. Every attribute on the CEF label is third-party certified.
Product description
Product Description
Oral-B has gone above & beyond to create a brushing experience that’s in a class of its own. Beyond purely an advance in technology to incorporate world-class engineering - enabling the most thorough, gentle and quiet clean of your life. Beyond design to craft a genuine object of desire – creating a sleek look reserved for the most sought after technology. Sure, when you go from a manual brush to power – it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see, hear and feel differently.
Box Contains
Content: 1 iO7 handle with ultimate clean brush head, 1 premium travel case, 1 charger, 1 refill holder
Manufacturer Contact Information
Procter & Gamble UK, Weybridge, Surrey, KT13 0XP
From the manufacturer
![1](https://m.media-amazon.com/images/S/aplus-media-library-service-media/6d940cc4-b05b-449f-b322-3ea68d016b7c.__CR0,53,1600,495_PT0_SX970_V1___.jpg)
![2](https://m.media-amazon.com/images/S/aplus-media-library-service-media/88cb9fa8-7cb5-4f3c-ba76-f259f42bff22.__CR0,53,1600,495_PT0_SX970_V1___.jpg)
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Micro-VibrationsDentists-inspires, round brush head expertly cleans with micro-vibrations and oscillating action. |
Gum ProtectionSmart Pressure Sensor displays a red light when brushing too hard and green when brushing just right. |
Quick-Charge StationLock-in-place Magnetic Charger ensures a full charge in about 3 hours. |
SensationaliO combines Oral-B's unique round head with the gentle cleaning energy of micro-vibrating bristles. |
Join the revolution
![3](https://m.media-amazon.com/images/S/aplus-media-library-service-media/77b151c2-a0b2-4374-8f0c-fad5da3c02d2.__CR315,0,970,600_PT0_SX970_V1___.jpg)
Find the right brush for your personal needs
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Oral-B iO Series 7 | Oral-B iO Series 8 | Oral-B iO Series 9 | Oral-B Genius X | |
Customer Reviews |
4.5 out of 5 stars
1,023
|
4.6 out of 5 stars
1,035
|
4.0 out of 5 stars
72
|
4.7 out of 5 stars
7,390
|
Price | — | £250.14£250.14 | £250.00£250.00 | — |
3D Teeth Tracking | ✓ | |||
Artificial Intelligence | ✓ | ✓ | ✓ | ✓ |
Pro-Timer | ✓ | ✓ | ✓ | ✓ |
Pressure Control | ✓ | ✓ | ✓ | ✓ |
Bluetooth Connectivity | ✓ | ✓ | ✓ | ✓ |
Cleaning Modes | 5 | 6 | 7 | 6 |
Interactive Black & White Display | ✓ | ✓ | ✓ | |
Position Detection | ✓ | ✓ | ✓ | ✓ |
Charging Travel Case | ✓ |
Product information
Technical Details
General Information
Additional Information
ASIN | B089MY5RJS |
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Customer Reviews |
4.4 out of 5 stars |
Best Sellers Rank | 29,424 in Health & Personal Care (See Top 100 in Health & Personal Care) 63 in Rotating Toothbrushes 6,426 in Climate Pledge Friendly: Shop All |
Delivery information: | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
Date First Available | 20 July 2020 |
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Product details
- Batteries : 1 Lithium Ion batteries required. (included)
- Product Dimensions : 17.8 x 10 x 25.3 cm; 527 g
- Manufacturer : P&G
- ASIN : B089MY5RJS
- Item model number : 4210201298694
- Country of origin : Germany
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- Delivery information:: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
- Customer reviews:
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Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers like the appearance and cleaning of the toothbrush. They say it looks great and does a great job of cleaning their teeth. They are also happy with the app connectivity. However, some customers have reported issues with the battery life. Opinions are mixed on noise, feel, value, and performance.
AI-generated from the text of customer reviews
Customers like the cleaning of the toothbrush. They say it does a great job of cleaning their teeth, and the larger brush heads make their teeth feel cleaner than they have in a long time. They also say the brush heads seem to wash their teeth more than just brush them, making them feel fresh and super clean. Some customers say the toothbrush is expensive, but it has lots of features.
"Works well and not noisy. Really easy to use and amazing at cleaning teeth compared to my older models...." Read more
"...Cleans my teeth better than the standard toothbrushes ever did & I even use the clever app everyday." Read more
"...Very well built and sturdy, cleaning is excellent. Charge will hold atleast 10 days from my current estimation...." Read more
"...And since then, there is no turning back. I feel my teeth more cleaner, whiter and it does signal red when i do wrong, so even being a new user, it..." Read more
Customers like the app connectivity of the toothbrush. They say the app is handy and helpful, and the smart features are exactly as described. They also say the technology is great, and it pairs well to the app.
"...Connection to app easy but note sure if I really need that part because generally don’t clean teeth with phone nearby...." Read more
"...It is certainly high tech...." Read more
"...the app is handy and helpful. I’m definitely brushing better when I use itCons:-..." Read more
"...I suppose this offers a degree of guidance (and amusement), but I am not sure the cost justifies the price." Read more
Customers are mixed about the performance of the toothbrush. Some mention that the toothbrush itself is very good, leaves their mouth feeling very clean, and is impressed with its performance and the Oral B app. However, others say that it completely stopped working, despite leaving on charger for a long time.
"Works well and not noisy. Really easy to use and amazing at cleaning teeth compared to my older models...." Read more
"Even having to charge this every 5 days or so, it's the best electric toothbrush I've ever owned & worth every penny...." Read more
"...Summary: Overall a very nice toothbrush/ Would not recommend either the io8 or io9 over this as the 5 modes are completely adequate...." Read more
"...So now I'm stuck with an overpriced Toothbrush that doesn't work! I'M GUTTED! Cus cant even get it repaired.. HUUUUUGE waste of money!!!..." Read more
Customers are mixed about the value of the toothbrush. Some mention that the battery lasts a long time and is good value for money, while others say that it's not worth the extra money, a big waste of money, and impractical.
"...The only problem is that it is expensive." Read more
"...Battery lasts a long time and good value for money due to quality" Read more
"...And the two others both have color displays. Upto you. Not worth the extra money imo Also i dont think this is worth anything above £150 so if you..." Read more
"...days or so, it's the best electric toothbrush I've ever owned & worth every penny...." Read more
Customers like the appearance of the toothbrush. They say it looks great, and they feel their mouth feels fab. They also say that it signals red when they have cleaned their teeth well, and that it rewards them with a smiling face after two minutes of their best work.
"...It looks great and a smiley face when I cleaned for long enough...." Read more
"Great for cleaning teeth but poor design for a brush that cost almost £200...." Read more
"...And since then, there is no turning back. I feel my teeth more cleaner, whiter and it does signal red when i do wrong, so even being a new user, it..." Read more
"...Firstly, it’s a lovely toothbrush. The display looks fab and it makes it look ultra modern, however, that’s pretty much where the good things..." Read more
Customers are mixed about the feel of the toothbrush. Some mention that it feels very nice in the hand, and the teeth feel smooth and clean after cleaning. They also say that the brushing felt more gentle and left their mouth feeling more refreshed at the end. However, some customers say that it's rough against the teeth and gums, and that the bristles soften after 2 weeks of usage.
"...The brushing felt more gentle and it left my mouth feeling more refreshed at the end. I use Oral B Clean Mint toothpaste...." Read more
"...I have found the bristles kind of soften (2 weeks' usage)..." Read more
"...is noticeably lighter than the previous premium model and feels very nice in the hand...." Read more
"...I know it might be due to the heads but it actually caused my gums to become very sensitive, so much that now I now have to use the sensitive mode..." Read more
Customers are mixed about the noise of the toothbrush. Some mention that it works well and is not noisy, while others say that it was very noisy at first.
"...a month of use they got loose inside and because of that they become very very noise. There is not even advantage of this need head...." Read more
"Works well and not noisy. Really easy to use and amazing at cleaning teeth compared to my older models...." Read more
"...it’s quite loud which may be off putting to some" Read more
"...Yes this toothbrush is quieter, lighter and has additional features. However I am most disappointed in the handle and it is totally impractical...." Read more
Customers are dissatisfied with the battery life of the toothbrush. They mention that it loses charge within approximately 4 days, runs out after three days, and uses about 10% battery every time they use it. Some say that the battery has developed a fault after 6 months.
"...Yes, it works great at cleaning your teeth... but, the battery is soooooo bad! It doesn't last longer than a day!..." Read more
"...This is my second similar model. Previous one proved to be unreliable in holding charge. THis one absolutely fine so far." Read more
"...Battery lasts a long time and good value for money due to quality" Read more
"...And finally, the battery had never been good, I find I can squeeze up to 10 days out of it max, but the battery is now faulty and completely dies at..." Read more
Reviews with images
![Phenomenal toothbrush! You won’t regret your purchase!](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
Phenomenal toothbrush! You won’t regret your purchase!
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Top reviews
Top reviews from United Kingdom
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I tried the Oral B App on my iPhone to help me get the optimum brush. I found myself brushing longer to get each of the six zones complete. The brushing felt more gentle and it left my mouth feeling more refreshed at the end. I use Oral B Clean Mint toothpaste.
The toothbrush wakes up when you pick it up. Checking the battery charge level is a bit of a pain as you need to wake up the toothbrush.
I think the IO toothbrush is a definite improvement on the earlier Oral B toothbrushes. The only problem is that it is expensive.
Packaging and contents: Very nice and premium. Toothbrush comes with one head. Travel case is adequate and sturdy. Fits toothbrush and two heads. Also has a rubber 2 head holder. Magnetic charger is hefty and shouldn't move about too much.
Usage: The charger base needs to be on a flat surface. Mostly possible but i can imagine not always possible when travelling or on some dodgy small sinks. Toothbrush will fall over if not level.
The entire toothbrush gets very slippy when wet. This has been a problem since day one. My old toothbrush would froth up the toothpaste and it would all stay in my mouth where as this turns it watery because of the intense oscillation. It tends to dribble down if not held comepletely upright. I have read some other reviews that say the same thing. After usage you will have to rinse off the entire toothbrush. Can be a bit annoying. Also think they could have incorperated some textured surfaces onto the handle or some rubber but overall not a big thing.
Very well built and sturdy, cleaning is excellent. Charge will hold atleast 10 days from my current estimation.
Pack of 4 replacement heads can be had for roughly £26. The normal daily clean ones can be a little hard on the gums at first so can recommend getting the gentle ones over these if you have gum problems. I have found the bristles kind of soften (2 weeks' usage)
Summary: Overall a very nice toothbrush/ Would not recommend either the io8 or io9 over this as the 5 modes are completely adequate. The only thing the io9 has over this are two more modes (useless) and the 3d tracking. Also comes with a usb travel case. The i08 has one more cleaning mode. And the two others both have color displays. Upto you. Not worth the extra money imo Also i dont think this is worth anything above £150 so if you are debating buying above that price please wait a bit for a sale. (i would say this toothbrush would be much better priced at £120-£130)
1 star deduction for the ergonomics, the price of the replacement heads and the base having to be flat.
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