Units | 1.0 count |
---|---|
Brand | Oral-B |
Age Range Description | Adult |
Your Amazon Prime 30-day FREE trial includes:
Delivery Options | ![]() |
Without Prime |
---|---|---|
Standard Delivery | FREE | From £2.99* |
Premium Delivery | FREE | £4.99 |
Same-Day Delivery (on eligible orders over £20 to selected postcodes) Details | FREE | £5.99 |
Unlimited Premium Delivery is available to Amazon Prime members. To join, select "Yes, I want a free trial with FREE Premium Delivery on this order." above the Add to Basket button and confirm your Amazon Prime free trial sign-up.
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, you will be charged £95/year for Prime (annual) membership or £8.99/month for Prime (monthly) membership.
Add Extra Protection? Check if this cover meets your needs
- IS THIS COVER RIGHT FOR YOU? This insurance has been designed to protect your product against accidental damage and breakdown (not already covered by the seller and/or manufacturer guarantee) for 2 years. For full details, please read the Insurance Product Information Document (IPID) and policy terms using the links provided above.
- COVERAGE AND BENEFITS: Protecting you against the costs of repairing or replacing your product should it suffer accidental damage (e.g. drops, falls, liquids, fire) or electrical or mechanical breakdown. Going above and beyond the seller and/or manufacturer guarantee. With no excess payment to make in the event of a claim.
- CLAIMS PROCESS: Expert repair service at your home or at our repair centre. 98% of claims accepted*. Once your claim has been approved if your product can't be repaired it will either be replaced, or we'll issue an Amazon e-gift card to the value of a replacement. You are entitled to 3 repairs over any 12-month period, all repairs come with a 6-month guarantee. Upon replacement or e-gift card settlement your policy will end. *Assurant monthly performance statistics (avg. Jan-24 to Jun-24).
- RESTRICTIONS: Cover is for UK residents (excluding Channel Islands and Isle of Man) aged 18 years and over. The following is not covered – Theft, loss, cosmetic damage, malicious damage, not taking reasonable care or improper use (as defined in T&Cs), virus or software problems. If you are unable to provide the insured product at point of claim for inspection it will be classed as lost and not covered.
- CANCELLATION: Full refund within 45 days if no claims have been made, thereafter you will receive a partial refund based on how many full unexpired days of cover are remaining minus any claims costs.
- IS THIS COVER RIGHT FOR YOU? This insurance has been designed to protect your product against accidental damage and breakdown (not already covered by the seller and/or manufacturer guarantee) for 3 years. For full details, please read the Insurance Product Information Document (IPID) and policy terms using the links provided above.
- COVERAGE AND BENEFITS: Protecting you against the costs of repairing or replacing your product should it suffer accidental damage (e.g. drops, falls, liquids, fire) or electrical or mechanical breakdown. Going above and beyond the seller and/or manufacturer guarantee. With no excess payment to make in the event of a claim.
- CLAIMS PROCESS: Expert repair service at your home or at our repair centre. 98% of claims accepted*. Once your claim has been approved if your product can't be repaired it will either be replaced, or we'll issue an Amazon e-gift card to the value of a replacement. You are entitled to 3 repairs over any 12-month period, all repairs come with a 6-month guarantee. Upon replacement or e-gift card settlement your policy will end. *Assurant monthly performance statistics (avg. Jan-24 to Jun-24).
- RESTRICTIONS: Cover is for UK residents (excluding Channel Islands and Isle of Man) aged 18 years and over. The following is not covered – Theft, loss, cosmetic damage, malicious damage, not taking reasonable care or improper use (as defined in T&Cs), virus or software problems. If you are unable to provide the insured product at point of claim for inspection it will be classed as lost and not covered.
- CANCELLATION: Full refund within 45 days if no claims have been made, thereafter you will receive a partial refund based on how many full unexpired days of cover are remaining minus any claims costs.
Add Extra Protection? Check if this cover meets your needs
-
-
-
-
-
-
-
2 VIDEOS
-
![](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif)
Image Unavailable
Colour:
-
-
-
- To view this video download Flash Player
Oral-B iO10 Electric Toothbrushes For Adults, Gifts For Women / Men, 1 Handle, 1 Ultimate Clean Toothbrush Head, Charging Travel Case, 7 Modes, 2 Pin UK Plug, Cosmic Black, Oral B IO Toothbrush
Sustainable Certifications
Products with trusted sustainability certification(s).
Product Certification (1)
![](https://m.media-amazon.com/images/I/513OZelZBcL._SS128_.png)
GreenCircle certifies that a product has a verified carbon footprint reduction through improvements in the raw materials used to make the product or in the manufacturing operation. These reductions are represented by GreenCircle's Certified Environmental Facts (CEF) label. The CEF label is a multi-attribute label that highlights sustainability achievements. It tells the complete sustainability story of products and manufacturing operations. Every attribute on the CEF label is third-party certified.
Learn more
Return this item for free
Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
Learn more about free returns.- Go to your orders and start the return
- Select the return method
- Ship it!
Purchase options and add-ons
Brand | Oral-B |
Age range (description) | Adult |
Special feature | Travel Size, Brushing Timer, Pressure Sensor, Built in Tongue Scraper, Bluetooth Connectivity |
Power source | Battery Powered |
Item firmness description | Medium |
Colour | Cosmic Black |
Material feature | Recyclable |
Number of items | 1 |
Unit count | 1.0 count |
Included components | Travel Case |
About this item
- Switch to ORAL-B'S MOST ADVANCED TECHNOLOGY for 100% more plaque removal in just 1 week and even 300% more along the gumline vs a manual brush
- Get WHITER TEETH from day 1 WITH iO DENTIST-INSPIRED ROUND BRUSH HEAD by removing surface stains
- GET A PERSONALISED CLEAN with iO SENSE: real-time coverage, time and pressure GUIDANCE DIRECTLY VIA THE CHARGER without opening your Oral-B app
- FULLY MAXIMISE YOUR COVERAGE thanks to our MOST INNOVATIVE AI POSITION DETECTION that tracks where you brush across all 3 surfaces of your teeth
- KEEP YOUR MOUTH HEALTHIER FOR LONGER, join 8 out of 10 people that became better brushers thanks to iO personalised guidance in just 1 week
There is a newer version of this item:
Frequently bought together
![Oral-B iO10 Electric Toothbrushes For Adults, Gifts For Women / Men, 1 Handle, 1 Ultimate Clean Toothbrush Head, Charging Tra](https://images-eu.ssl-images-amazon.com/images/I/81W0yz-5dCL._AC_UL116_SR116,116_.jpg)
What other items do customers buy after viewing this item?
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn morePRODUCT CERTIFICATION (1)
GreenCircle Certified: Certified Environmental Facts Label Verifies product carbon footprint reduction at the raw material or manufacturing stage.
![Sustainability features](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif)
Sustainable Certifications
Products with trusted sustainability certification(s).
Product Certification (1)
![](https://m.media-amazon.com/images/I/513OZelZBcL._SS128_.png)
![GreenCircle Certified: Certified Environmental Facts Label](https://m.media-amazon.com/images/I/513OZelZBcL._SS128_.png)
GreenCircle certifies that a product has a verified carbon footprint reduction through improvements in the raw materials used to make the product or in the manufacturing operation. These reductions are represented by GreenCircle's Certified Environmental Facts (CEF) label. The CEF label is a multi-attribute label that highlights sustainability achievements. It tells the complete sustainability story of products and manufacturing operations. Every attribute on the CEF label is third-party certified.
Product description
The iO 10 electric toothbrush with the revolutionary iO Sense smart charger personalises your brushing with real-time feedback, guiding you for perfect coverage, brushing time and brushing pressure for a delightfully effortless clean. It combines gentle micro-vibrations with a unique dentist-inspired round brush head for the feel of a professional purifying clean every day. Replace your Oral-B iO toothbrush head every 3 months for the best results.
From the manufacturer
![B0B18T4YH3 1](https://m.media-amazon.com/images/S/aplus-media-library-service-media/1d9f5b2c-37eb-408d-a80a-e1919dd2bed4.__CR0,0,1464,600_PT0_SX1464_V1___.jpg)
![B0B18T4YH3 2](https://m.media-amazon.com/images/S/aplus-media-library-service-media/78c4ea8c-97ce-4e62-8512-055cafd980a3.__CR0,0,1464,600_PT0_SX1464_V1___.jpg)
![B0B18T4YH3 3a](https://m.media-amazon.com/images/S/aplus-media-library-service-media/0bc42678-f541-43b7-ba23-9535917779b9.__CR0,0,1464,600_PT0_SX1464_V1___.jpg)
Find the right brush for your personal needs
![]() Oral-B iO Series 10
Add To Basket
| ![]() Oral-B iO Series 9 | ![]() Oral-B iO Series 8
Add To Basket
| ![]() Oral-B iO Series 7
Add To Basket
| ![]() Oral-B Genius X | |
Customer Reviews
|
4.4 out of 5 stars
79
|
4.5 out of 5 stars
1,522
|
4.4 out of 5 stars
68
|
4.4 out of 5 stars
736
|
— |
Price
| £349.99£349.99 | — | £195.00£195.00 | £267.00£267.00 | — |
Artificial Intelligence
| ✔ | ✔ | ✔ | ✔ | ✔ |
Brushing Timer
| ✔ | ✔ | ✔ | ✔ | ✔ |
Pressure Sensor
| ✔ | ✔ | ✔ | ✔ | ✔ |
Bluetooth Connectivity
| ✔ | ✔ | ✔ | ✔ | ✔ |
Cleaning Modes
| 7 | 7 | 6 | 5 | 6 |
Surface Teeth Tracking
| 16 zones | 16 zones | 6 zones | 6 zones | ✓ |
Refill Reminder
| On display | On display | On display | On display | — |
Interactive Display
| Colour | Colour | Colour | Black & White | — |
iO Technology
| ✔ | ✔ | ✔ | ✔ | ✘ |
Magnetic Fast Charging
| ✔ | ✔ | ✔ | ✔ | ✘ |
Charging Travel Case
| ✔ | ✔ | ✘ | ✘ | ✘ |
3D Teeth Surfaces Tracking
| ✔ | ✔ | ✘ | ✘ | ✘ |
Product information
Technical Details
General Information
Additional Information
ASIN | B0B18T4YH3 |
---|---|
Customer Reviews |
4.4 out of 5 stars |
Best Sellers Rank | 13,675 in Health & Personal Care (See Top 100 in Health & Personal Care) 44 in Rotating Toothbrushes 4,684 in Climate Pledge Friendly: Shop All |
Delivery information: | We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
Date First Available | 13 May 2022 |
Feedback
Product details
- Package Dimensions : 31 x 28.9 x 14.8 cm; 898 g
- Manufacturer : Procter & Gamble
- ASIN : B0B18T4YH3
- Item model number : 4210201435679
-
- Delivery information:: We cannot deliver certain products outside mainland UK ( Details). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
- Customer reviews:
What's in the box?
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the features, ease of use, and cheek of the toothbrush. For example, they mention it's full of features, has different modes to choose from, and the travel case is useful. They also appreciate the speckled finish and the quality of the brush.
AI-generated from the text of customer reviews
Customers like the value of the toothbrush. They say it's a high-tech, premium product that's worth the money. They are impressed with the app and light bar on the toothbrush that indicate when it'll be time to brush.
"...In summary, I think this is a superb toothbrush...." Read more
"...and have been using the Intensive setting regularly as it is very effective...." Read more
"...My teeth have never felt so clean, it's brilliant, it has a range of settings an app to guide your clean or You can use the stand within timed lights..." Read more
"...In terms of quality, use and feel, this product is amazing - which you would like to expect from a product in this price bracket...." Read more
Customers are satisfied with the quality of the toothbrush. They mention that it cleans their teeth beautifully, and that the app is good to watch their cleaning performance. They also appreciate the vibrations, which help lead to a cleaner, fresher mouthfeel and improved gum health. Overall, customers are happy with the product's quality.
"...In summary, I think this is a superb toothbrush. It’s very good quality, cleans my teeth beautifully, motivates me to do so regularly, and the app..." Read more
"...I’ve never had my teeth feeling so clean, and have been using the Intensive setting regularly as it is very effective...." Read more
"...My teeth have never felt so clean, it's brilliant, it has a range of settings an app to guide your clean or You can use the stand within timed lights..." Read more
"...brush head with gentle micro vibrations, help lead to a cleaner fresher mouthfeel and improved gum health...." Read more
Customers find the app simple to use and say it guides them step by step on areas to clean. They mention the app is easy to find and install from the app store. Customers also say the app provides all the information about their brushing habits.
"...beautifully, motivates me to do so regularly, and the app provides all the information about my brushing habits I could ever want. Highly recommended." Read more
"...The travel case is great and very convenient, and the battery lasted for days before I needed to charge it...." Read more
"...The tech side is very advanced from having a charging travel case, the different settings on the brush itself and the app that pairs with it making..." Read more
"...app together is a slight pain but once your passed this point, everything is a breeze...." Read more
Customers are satisfied with the cheek. They mention that it's sleek, sexy, and has a cool little touch. They appreciate the sparkling clean teeth and the unusual speckled finish. They also like that you can personalize the head color.
"...First impressions are that it feels solid and well made. The speckled finish is unusual and quite attractive; the body of the brush is grippy..." Read more
"...Not sure I would ever go back! Love the aesthetics of this brush (cosmic black), and the packaging to go with it, but mostly love its ease of use...." Read more
"...toothbrush and its case/accessories are styled beautifully and just look cool with the colours and the electronic displays complimenting each other..." Read more
"...Plus, the sleek design makes it look like the Ferrari of toothbrushes.The results?..." Read more
Customers find the travel case of the toothbrush useful for travelling. They say it protects the brush and keeps everything clean.
"...The travel case seems fine, and will certainly protect the brush, but doesn’t feel quite as premium as the brush and stand...." Read more
"...The travel case is great and very convenient, and the battery lasted for days before I needed to charge it...." Read more
"...There is also a carry case idea for housing the brush when going on holiday or weekends away to keep it safe and damage free due to how expensive it..." Read more
"...Cool little touch. Plus there is a travel case to keep everything clean! 5/5. Would definitely recommend...." Read more
Customers are satisfied with the battery life of the toothbrush. They mention that it has a good battery life and that the case is useful for travelling.
"...The battery life is excellent, a vast improvement on my last toothbrush, and it charges much faster, in around 3 hours...." Read more
"...The travel case is great and very convenient, and the battery lasted for days before I needed to charge it...." Read more
"...The battery life on it is very good compared to my last electric toothbrush...." Read more
"...toothbrush, press the power button and away you go, with a good long battery life and handy power gauge...." Read more
Customers are satisfied with the features of the toothbrush. They mention that it is powerful, has a vast array of options, and different modes to choose from. They appreciate the range of settings and the app that guides their clean. Customers also mention that they can change how long they expect to brush for.
"...hold as my thumb fits perfectly on the power button, and has different modes to choose from...." Read more
"...My teeth have never felt so clean, it's brilliant, it has a range of settings an app to guide your clean or You can use the stand within timed lights..." Read more
"...It is powerful, full of features. Your teeth will thank you." Read more
"...There are slight customisations in that you can change how long you expect to brush your teeth for and the LED colour is changeable too...." Read more
Customers like the magnetic stand of the toothbrush. They say it holds the brush magnetically when not in use so that it doesn't fall. They also appreciate the magnetic charging from the base.
"...It holds the brush in place magnetically, which means there are fewer nooks and crannies to collect dirt...." Read more
"...The dock holds the brush magnetically when not in use so that it doesn’t fall while also displaying the current time...." Read more
"...The charge is great and it uses a magnetic stand so you don’t need to worry about it falling over and you can change the colours on the toothbrush..." Read more
"...The magnetic charging from the base is also a neat move which I appreciate...." Read more
Reviews with images
![The Late Reviewer](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
The Late Reviewer
-
Top reviews
Top reviews from United Kingdom
There was a problem filtering reviews right now. Please try again later.
In use, it’s much quieter than my previous brush, an Oral-B Pro 2500, which sounds positively agricultural by comparison. The cleaning action feels gentler, too, which suits me, as I tend to brush too hard. The pressure sensor is also very useful in this regard, as it seems more sensitive to hard brushing than previous brushes, and shows when the correct, or an incorrect amount of pressure is being applied, via lights on the brush, base and in the app.
The toothbrush, app and base all paired easily, although when I copied and pasted my Wi-Fi password into the app it wouldn’t connect to my network; I had to enter it manually. Once up and running, everything works smoothly. The base has lights which illuminate, in different colours, to indicate your progress as you work your way around your mouth. This is useful, but the app is very much more detailed, and indicates how well each area of your mouth has been cleaned, and where further cleaning is required. It’s almost uncanny, how accurately the brush/app determines where the brush is in your mouth at any given moment. Occasionally it tells me I’ve missed a bit, and doesn’t seem to register when I go back and brush the area again, which is a little annoying. However, generally, I’ve found it accurate, and quite motivating, and I don’t skip brushing and flossing in order to maintain my streak in the app. The app identifies trends, and you can view the information recorded during previous cleaning sessions in the history section. Unfortunately, there’s no mount or stand supplied, so you must hold your phone in your hand while you brush your teeth.
In terms of the cleaning performance, it’s obviously subjective, by my teeth really do feel squeaky clean afterwards, as if I’ve just been to the dentist. The cleaning experience reminds me of a previous Sonicare brush, but I much prefer the smaller, more manoeuvrable Oral-B heads. The battery life is excellent, a vast improvement on my last toothbrush, and it charges much faster, in around 3 hours. The toothbrush screen displays a graph showing exactly how much power is remaining, including the battery percentage.
In summary, I think this is a superb toothbrush. It’s very good quality, cleans my teeth beautifully, motivates me to do so regularly, and the app provides all the information about my brushing habits I could ever want. Highly recommended.
The only down side for me is the price of toothbrush heads; having a spare included for the price would be ideal. Overall I love the brush and would definitely recommend it.
I've never owned or used an Electric Toothbrush before I thought it was lazy not to brush your teeth manually, however, as I've gotten older my Gums have started to recede, no matter how I tried, I wasn't able to get into all the nooks & crannies. I did some research, read reviews & decided to invest in a decent Electric Toothbrush, I chose the iO 10 Genius, my opinion....... wow! My teeth have never felt so clean, it's brilliant, it has a range of settings an app to guide your clean or You can use the stand within timed lights, after purchasing & using this brush I will never go back to a manual Toothbrush they just don't clean as thoroughly. Used Toothbrush Heads can be returned Free of charge to Oral B for recycling. I highly recommend this Toothbrush, my only faults with it, the case is difficult to open & I would prefer if it could be USB charged, other than that it's flawless.
![Customer image](https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
I've never owned or used an Electric Toothbrush before I thought it was lazy not to brush your teeth manually, however, as I've gotten older my Gums have started to recede, no matter how I tried, I wasn't able to get into all the nooks & crannies. I did some research, read reviews & decided to invest in a decent Electric Toothbrush, I chose the iO 10 Genius, my opinion....... wow! My teeth have never felt so clean, it's brilliant, it has a range of settings an app to guide your clean or You can use the stand within timed lights, after purchasing & using this brush I will never go back to a manual Toothbrush they just don't clean as thoroughly. Used Toothbrush Heads can be returned Free of charge to Oral B for recycling. I highly recommend this Toothbrush, my only faults with it, the case is difficult to open & I would prefer if it could be USB charged, other than that it's flawless.
![Customer image](https://m.media-amazon.com/images/I/61Oawvta66L._SY88.jpg)
The tech side is very advanced from having a charging travel case, the different settings on the brush itself and the app that pairs with it making you aware of your dental hygiene.
The app is not entirely intuitive to set-up but the use of the toothbrush is. You basically, select your language, the cleaning setting and then you start brushing. If you brush too hard it flashes red and it is green when you are brushing correctly. Once you have done a full two minutes you get a face that smiles at you and if you are under two minutes it looks sad which prompts you to go back and finish the time you should have brushed for.
Regarding the cost, considering I got on a Black Friday deal it was reasonable but I would have liked it to have come with one more additional refill brush head.
Overall, I am very happy and I believe I am looking after my teeth the best I ever have with this toothbrush so I am super pleased and would definitely recommend it to others.
But, WOW, if you find a good deal for it, treat yourself and buy it. It is powerful, full of features. Your teeth will thank you.
Disclaimer: While we work to ensure that product information on our website is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our website. All information about the products on our website is provided for information purposes only. We recommend that you do not solely rely on the information presented on our website. Please always read the labels, warnings, and directions provided with the product before using or consuming a product. In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer. Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition. Amazon.co.uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. This does not affect your statutory rights.