Strategy and management capabilities for today's data-inspired marketers.
From hands-on training, in-depth reports and case studies, conferences, webinars, and face-to-face networking opportunities, the ANA is committed to delivering the information you need now to drive growth — and dedicated to advocating on data excellence and privacy issues that affect the marketing industry.
We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data visualization issues such as data quality, cookie deprecation, privacy and governance; and emerging technologies like artificial intelligence.
ANA's Response Rate Report 2023
The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarks needed to plan and optimize a marketing mix while forecasting future marketing impact and driving long-term sustainable growth.
Connect with the ANA Community
Members Only One-Day Conferences
October 10 |
ANA’s 6th Annual Data & Direct Marketing Conference, hosted by American Express New York |
What Members Are Talking About
Data, Tech, and Measurement Partners
Take the Next Step
Contact the Data and Analytics team at [email protected] to learn more about how you can get involved with the ANA Data and Analytics Practice.