Search Marketing Knowledge Center

Marketing Organization: Teams and Structures

ASK Answers August 22, 2024

How are modern marketing teams structured?

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Everything You Need to Know About Building an In-House Agency

Event Recaps July 18, 2024

Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.

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Everything You Need to Know About Building an In-House Agency

Conference Session Videos July 18, 2024

In this video, Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.

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Want a Successful Business Transformation? Build the Right Marketing Team

Leading Edge July 16, 2024

Whether they are fueled by the promise of AI and other technologies, responding to the demands of the evolving economy, or aiming to turn around tired businesses, many leaders are scrambling these days to transform companies and reinvent their brands.

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Building a Thriving In-House Agency Environment

Partner Content July 16, 2024

Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.

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The Evolving Role of Marketing Leadership in a More Connected Go-to-Market Model

Event Recaps June 14, 2024

A panel of B2B growth leaders discussed the value of brand differentiation; new, more efficient organizational structures; and honest conversations about incentives and compensation.

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The Evolving Role of Marketing Leadership in a More Connected Go-to-Market Model

Conference Session Videos June 14, 2024

In this video, a panel of B2B growth leaders discussed the value of brand differentiation; new, more efficient organizational structures; and honest conversations about incentives and compensation.

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How EXOS Reshaped Its Brief Process to Drive Efficiency and Brand Success

Event Recaps May 23, 2024

EXOS’ Scott Berchman reviewed how his organization completely revamped its internal briefing process to create more efficiency, facilitate more collaboration, and ultimately build a stronger and more consistent brand.

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These Operating Principles Turned DoorDash’s In-House Agency into a Powerhouse

Event Recaps May 16, 2024

DoorDash’s Mariota Essery and Eli Velez discussed how the brand’s in-house agency, called “Superette,” works. They covered the operating principles that guide the agency and provided a case study for how those principles are put into practice.

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Key Tips for Marketing Talent

Pulse April 12, 2024

Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.

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The Marketing and PR Nexus: Breaking Down the Silos

POVs April 10, 2024

PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.

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How Agencies Deal with Clients' CMO Churn

B2C March 22, 2024

The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.

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How the Best Brands Decide on and Succeed with Creative Partners

Event Recaps March 19, 2024

Ryan Sheffer, founder of and CEO at Mile 80, outlined the four styles of agency collaboration he believes are most effective and shared the four criteria upon which all potential external partners should be evaluated.

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