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  • The Authentic Internet: Empowering Users and Advertisers Alike

     Leading Edge   September 4, 2024  

    Content doesn't need to come from a famous media brand like PBS, the BBC, or The Weather Channel to be valued. Sites owned by creators who produce consistent, high-quality content are also highly trusted by consumers because of their human connection.

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  • What’s the Secret to Cultural Authenticity for Brands?

     Podcast Clips   September 4, 2024  

    Often when brands try to lean into culture, the effort can feel more like appropriation than an authentic activation. How can this be avoided? JuHee Kim, president of MuteSix, offered her thoughts on the Champions of Growth podcast.

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  • These B2B Campaigns Took Partnerships and Content to the Next Level

     Pulse   September 3, 2024  

    Partnership is an integral part of marketing successfully and resonating with consumers more authentically. Effectively partnering with organizations, celebrities, and/or creators is also a foundational way to create content that provides valuable experiences, information, and context. For instance, if someone’s favorite celebrity or creator, or a reputable organization, credibly touts a needed product (like a new toothpaste), the consumer will trust the brand more.

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  • Business Leaders Emphasize International Expansion as Key to Success

     Leading Edge   August 30, 2024  

    These days, globalization is more than an economic trend. It’s a growth engine. The companies that are embracing and prioritizing expansion into new international markets are the ones that are most sustainably growing their businesses. They are creating new revenue streams, and mitigating the risks associated with regional fluctuations.

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  • How to Protect Your Organization’s Reputation in an Election Year

     Leading Edge   August 29, 2024  

    While some industries and organizations are adept at managing this scrutiny, many have the opportunity in the weeks and months ahead to be more proactive in protecting their reputation and better controlling the narrative about their work and impact. Now is the time to take action to better weather any storm that might come your way this election cycle and beyond.

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  • Internal Communications

     ASK Answers   August 29, 2024  

    How are companies effectively communicating with employees across an organization?

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  • Omnichannel Marketing

     ASK Answers   August 28, 2024  

    How can my brand take advantage of an omnichannel marketing approach?

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  • AI Isn’t only for Optimizing Creative – Turn to AI for Audience Targeting

    Leading Edge   August 28, 2024  

    Since ChatGPT launched in November 2022, marketers and agencies have been using it and other artificial intelligence (AI) technology solutions to improve ad creative. Whether for brainstorming or copywriting, many initial AI use cases have revolved around the creative side of the advertising industry.

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  • The Next Generation of Retail Media Networks Is Emerging

     B2C   August 28, 2024  

    The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?

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  • AI, Meet EQ

     Leading Edge   August 27, 2024  

    Technological advancement of this scale certainly poses big questions about the future. And it’s innately human for us to fear change. But there’s no putting the AI genie back in the bottle now, so how can we use it to our advantage to harness what makes us human?

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  • ABM and Ad Tech: A Marketing Match Made in Heaven?

     POVs   August 26, 2024  

    Marketing Futures podcast host Mike Berberich explains why the combination of ad tech and an ABM marketing strategy could be the key to maximizing ROI and delivering unprecedented business growth.

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  • Brand Belonging as Antidote to Male Alienation

     Leading Edge   August 22, 2024  

    Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.

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  • How Marketers Tap into the Cultural Zeitgeist

     Champions of Growth Podcast   August 21, 2024  

    JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.

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  • Building Tomorrow’s Brand Today, with Bridget Sponsky at Ally Financial

     Marketing Futures Podcast   August 20, 2024  

    Ally Financial’s Bridget Sponsky joined the Marketing Futures Podcast to share how the brand is engaging Gen Z to future proof the business.

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  • The SaaS Model Has Arrived for Publisher Ad Tech — Here’s Why

     Leading Edge   August 20, 2024  

    With economic headwinds, mushrooming technical complexity, maturing growth rates, and supply chain inefficiencies, publisher revenue and profit models are under more pressure than ever before. It certainly makes sense that publishers today are thoughtfully weighing the different options for managing their ad tech.

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  • Navigating Social Impact Partnerships: Key Trends for 2024 and Beyond

     Event Recaps   August 20, 2024  

    Speakers discussed the latest data from For Momentum's 2024 Social Impact Stats Compendium that nonprofits can leverage to develop powerful partnerships for maximizing social impact.

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  • Why Olympic Advertisers Need a Rethink

     Leading Edge   August 16, 2024  

    The other day I found myself crying at the synchronized diving. It’s not something I’m embarrassed to mention (why would it?), but it is slightly out of character. You see, unlike my partner, who regularly sobs at just about anything on the TV, I genuinely can’t recall the last time I cried at something on the box.

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  • Editor Highlights: ANA's Ethics Code, Data Compilance, and CTV

     Pulse   August 15, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Content Marketing

    ASK Answers   August 15, 2024  

    What are trends and best practices for content marketing?

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  • Relationships: How to Sell-In, Execute, and Measure High-Performing ABM

     Leading Edge   August 14, 2024  

    There’s a good chance most of us are familiar with the place of “relationships” as one of the key outcome groups of ABM (reputation, relationships, revenue, retention). What’s discussed less is the importance of all the other relationships that contribute to long-term ABM success, such as the ones we need to build internally, those that exist between our systems, data, and technology, and the connection between relationships and ROI.

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