Art Basel and UBS celebrate 30 years of Partnership
Art Basel and UBS celebrate 30 years of Partnership
The Art Basel and UBS collaboration marks one of the art world’s longest and most enduring corporate partnerships. In celebration, artist Petrit Halilaj will take over the façade of the former Hotel Merian, the work will be on view to inspire new narratives and horizons.
Art Basel and its Global Lead Partner UBS, are celebrating the 30-year anniversary of their partnership, marking one of the longest corporate partnerships in the art world. Over three successful decades, the partnership has grown significantly.
In 1994, Pipilotti Rist and Enrique Fontanilles became the first recipients of the Video Art Prize endowed by Art Basel's main partner, the Swiss Bank Corporation, which later merged with the Union Bank of Switzerland to become UBS. This marked the beginning of what would become a longstanding relationship between the leading art fair and the financial institution. In 2000, the partnership extended to included Art Basel's then launched Unlimited exhibition platform, Art Basel's pioneering exhibition platform for projects that transcend the classical art fair booth format.
Over the past two decades Art Basel expanded its presence spanning across three different continents and four shows; in 2002 Art Basel Miami Beach was launched followed by Art Basel Hong Kong in 2013. This paved the path of UBS assuming its current role as Global Lead Partner of Art Basel. They have also jointly contributed to the insightful conversations around the art market since 2017, through the development of the Art Basel and UBS Global Art Market Report and Survey of Global Collecting authored by cultural economist Dr. Clare McAndrew.
To celebrate this significant milestone of the 30-year anniversary, UBS and Art Basel will copresent a special public commission by Petrit Halilaj, whose work is part represented in the UBS Art Collection. Installed on the façade of the former Hotel Merian in Basel When the sun goes away we paint the sky will be visible during the day and illuminated at night. Originally installed at the Grand Hotel Prishtina for Manifesta 14, this dancing constellation transforms darkened symbols of historical decline into radiant and poetic calls for collective hope toward
the future. Opening in conjunction with Art Basel, the work will be on view throughout the fair week to inspire new narratives and horizons.
Noah Horowitz, CEO of Art Basel, says: ‘Since 1994, our partnership with UBS has grown resoundingly into a dynamic collaboration that unites the global art ecosystem. Together, UBS and Art Basel have shaped art world conversations, bringing the latest art market insights and analysis to collectors, galleries and art professionals around the world. This is an extraordinary legacy to reflect on – one which has empowered artists and connected and inspired audiences across the globe for thirty years and counting.’
Christl Novakovic, Head of Wealth Management EMEA, and Chair of the UBS Art Board, says: ‘2024 marks a special year for us celebrating a staggering 30 years as Lead Partner of Art Basel in Basel. We are proud to have nurtured such a long-standing collaboration which continues to flourish and create impact today, pushing our collective craft forward.’