Britain | Howay the Sauds

Football attracts Saudi investment to England’s north-east

It can do for Newcastle what the UAE did for Manchester—for good and ill

A Newcastle United fan waves a Saudi Arabian flag and wears a black- and white-striped thobe at St. James Park, the football club’s stadium.
The Magpies go greenPhotograph: Getty Images
|Newcastle

THESE DAYS Saudi Arabian flags often fly among football fans in Newcastle, a city in the north-east of England. That has been happening since October 2021, when the kingdom’s Public Investment Fund (PIF), a sovereign wealth fund, acquired an 80% stake in Newcastle United, the beloved but perennially underperforming local football team. Celebrating fans rushed to St James’ Park, the club’s stadium, waving flags and wearing tea-towels on their heads as improvised keffiyehs.

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This article appeared in the Britain section of the print edition under the headline “Howay the Sauds”

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