Finance & economics | Icing on the cake

Life-insurance policies with perks make it to America

Insurers hope ancillary services will cut losses and keep customers loyal

|NEW YORK

PEOPLE only contact their insurers when things go wrong and they need to make a claim. This generally means losses for the insurer. It also means stress and hassle for the customer. In order to mitigate both problems, insurers increasingly offer extra services alongside their bog-standard policies.

This article appeared in the Finance & economics section of the print edition under the headline “Icing on the cake”

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