Indians may be falling out of love with gold
A weak rupee, a high gold price and changing fashions all play a part
![Now with a little less sparkle](https://www.economist.com/cdn-cgi/image/width=1424,quality=80,format=auto/sites/default/files/images/print-edition/20190316_FNP002_0.jpg)
P.N. GADGIL & SONS, a jewellery shop in Thane, a suburb of Mumbai, is gearing up for the wedding season—a busy time for gold sales, even if demand is brisker still during Hindu festivals, when jewellers stay open almost round the clock. Free samosas and Pepsi are offered to those queuing outside; inside, the noise and bustle are non-stop.
This article appeared in the Finance & economics section of the print edition under the headline “Lacklustre”
Finance & economics March 16th 2019
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